Leadfeeder, formerly Dealfront, shows which companies visit your website. Ocean ranks the ones that fit your best customers, including those that never visited.
Used by teams at
LeadfeederEuropean company data and website visitor identification in one platform.
Leadfeeder, formerly Dealfront, combines company-level website visitor identification with European company data built from national trade registers. It sells prospecting, CRM data cleanup, display ads and, on every plan, an ICP fit and Intent Score on each visitor.
Knowing which accounts fit your best customers before they ever visit your site.
Ocean is contextual intelligence for go-to-market. It reads what every company actually does from its own website, learns what good looks like from your closed-won and closed-lost deals, and ranks your whole market against it, with the reason behind each score. The ranked accounts arrive in your CRM, your rep queue or your AI agents.
What buyers weigh, grouped by the job each part does. A green check marks the stronger side.
| Topic | Ocean.io logo Ocean | Leadfeeder |
|---|---|---|
| Finding the right accounts | ||
| Lookalikes from your closed-won deals | Ocean is stronger here. Core of the product. Segments and models learned from your won and lost CRM deals. | An ICP you define, with an ICP fit score on each visitor. |
| Accounts that haven’t visited your site | Ocean is stronger here. Ranks the whole market, including accounts that never visited your site. | Starts from the companies that visit your website. |
| The reason behind each account | Ocean is stronger here. Segment, score, tier and matched signals on every account and every export. | An ICP fit and Intent Score on every visitor row, including on the free plan. |
| How it understands a company | Ocean is stronger here. Reads what each company does from its own website. | Trade-register data, firmographics and tech stack. |
| Contacts and data | ||
| Contacts | Verified emails and direct phones from a waterfall across 16+ data sources. Charged only when a contact is found, and exports are free. | Verified contacts on the Activate plan and up. |
| European company data | 85M+ companies, built from the open web. | Leadfeeder is stronger here. Data from national trade registers, built and hosted in the EU, strongest in DACH and the Nordics. |
| Website visitor identification | Not offered. | Leadfeeder is stronger here. Company-level identification of website visitors. |
| Workflow and pricing | ||
| AI agents and MCP | MCP server, public API and a chat agent on the same data and lookalike engine. | An MCP server and six skills in the Claude and ChatGPT marketplaces. |
| Pricing | Two ways to buy: a flat-rate plan with credits included, or a custom plan built around your deals and credit volume. | A free Lite plan, then paid plans by the number of identified companies. |
Reviewers like seeing who visits. The complaints are about acting on it and about price.
4.3 out of 5
Leadfeeder’s average on G2
The rating is from G2, from 869 reviews. The themes come from review write-ups.
Leadfeeder publishes its plans, which scale with the number of companies it identifies.
Dealfront rebranded to Leadfeeder on March 24, 2026, and dealfront.com now redirects to leadfeeder.com. In October 2026 it launched Web Insights, with an ICP fit and Intent Score on every visitor, free on Lite.
A flat-rate plan with credits included, or a custom plan built around your deals.
Contacts are charged only when one is found. Exports are free.
See Ocean pricingLeadfeeder shows who visited. Ocean shows who should have.
Choose Leadfeeder if Ocean.io logo Use both ifFive steps, working back from your renewal date.
Find your plan, how many identified companies you pay for and your renewal date.
Export your visitor lists, and note the ICP and alerts your team set up.
Connect HubSpot, Salesforce, Pipedrive or Attio. Ocean reads your closed-won and closed-lost deals to learn what a good account looks like.
Ocean proposes segments and scores, with the reason on each. Correct anything that doesn’t match how you sell.
Scores, segments and matched signals go back to your CRM, or into Apollo, Instantly or Lemlist sequences.
The right alternative depends on what you use Leadfeeder for. Here’s what each is built for and where Ocean starts.
DataMoonBuilt for Teams that start from website visitors and intent topics, then activate them across channels.
Where Ocean starts Ocean starts from which accounts fit your best customers, then lets intent decide when.
ZoomInfoBuilt for Contact and direct-dial volume, with third-party intent, in one contract.
Where Ocean starts Ocean ranks accounts from your closed-won deals instead of selling a database.
CognismBuilt for Teams selling into Europe that need phone-verified mobile numbers and GDPR-focused data.
Where Ocean starts Ocean ranks the accounts first, then finds the contacts.
LushaBuilt for Individual reps who need quick contact lookups from a browser extension.
Where Ocean starts Ocean decides which accounts to work, with a Chrome extension for company data as you browse.
6senseBuilt for Enterprise teams that predict in-market accounts and run ads, sales alerts and AI email around them.
Where Ocean starts Ocean shows which accounts look like your wins and why, without a multi-year enterprise contract.
Short answers on Leadfeeder’s cost, the Dealfront rebrand, how Ocean compares and what switching takes.
Lite is free. Discover starts at €79 a month, Activate at €369 and Scale at €599 on annual billing, with Enterprise custom. Buyers report a median of $8,628 a year, according to Vendr.
Yes. Dealfront rebranded to Leadfeeder on March 24, 2026, and dealfront.com now redirects to leadfeeder.com.
Yes. Lite is free and includes Web Insights, with an ICP fit and Intent Score on every visitor row.
Yes. Leadfeeder offers an MCP server and six skills in the Claude and ChatGPT marketplaces. Ocean has an MCP server and a public API on the same data and lookalike engine.
Yes. Use Leadfeeder to see who visits, and Ocean to rank the accounts that haven’t visited yet.
Ocean reads what each company does from its own website, learns from your closed-won and closed-lost deals, and returns ranked matches with the reason on each one.
Check your plan and renewal date, export your visitor lists, connect your CRM so Ocean reads your won and lost deals, review the segments and scores Ocean proposes, then send scored accounts to your CRM or sequencer.
