DataMoon tells you who’s in-market from intent and website visits. Ocean tells you which of them fit your best customers, ranked from your own won and lost deals.
Used by teams at
DataMoonFinding who’s in-market from intent and visitors, then activating them.
DataMoon sells one platform for identity, intent and activation: website visitor identification, an intent engine, a B2B contact database, audiences, CRM enrichment through Pulse and activation across ad platforms and direct mail. It also runs a white-label program for agencies.
Deciding which accounts fit your best customers, ranked from your own deals.
Ocean is contextual intelligence for go-to-market. It reads what every company actually does from its own website, learns what good looks like from your closed-won and closed-lost deals, and ranks your whole market against it, with the reason behind each score. The ranked accounts arrive in your CRM, your rep queue or your AI agents.
What buyers weigh, grouped by the job each part does. A green check marks the stronger side.
| Topic | Ocean.io logo Ocean | DataMoon |
|---|---|---|
| Finding the right accounts | ||
| Lookalikes from your closed-won deals | Ocean is stronger here. Core of the product. Segments and models learned from your won and lost CRM deals. | “Lookalike, top customers” audiences. Its blog tells teams to build ICP rules by hand from closed-won deals. |
| The reason behind each account | Ocean is stronger here. Segment, score, tier and matched signals on every account and every export. | An intent score from 1 to 100 and a match percentage. |
| How it understands a company | Ocean is stronger here. Reads what each company does from its own website. | Firmographics, technographics, headcount changes and intent topics. |
| Contacts and data | ||
| Contacts | Verified emails and direct phones from a waterfall across 16+ data sources. Charged only when a contact is found, and exports are free. | A B2B contact database with direct dials and credits back on bounced emails. |
| Company data | 85M+ companies, built from the open web. | A company database alongside US consumer data. |
| Buying signals | Up-to-date signals built in-house from each company’s own teams, leaders, hiring and website. | DataMoon is stronger here. Intent across tens of thousands of categories, refreshed daily, with custom keyword intent. |
| Website visitor identification | Not offered. | DataMoon is stronger here. Person-level visitor identification, with a match rate it claims reaches 70%. |
| Workflow and pricing | ||
| Activation | Sends ranked accounts and contacts to your CRM and sequencer, and to AI agents through MCP. | DataMoon is stronger here. Ads, direct mail, CRM, Outreach, Salesloft and Slack, through 200+ integrations. |
| Security | Ocean is stronger here. SOC 2 Type II and GDPR compliant. | SOC 2 Type 2 in progress, with the report expected in the fourth quarter of 2026. |
| Pricing | Ocean is stronger here. Two ways to buy: a flat-rate plan with credits included, or a custom plan built around your deals and credit volume. | No published price. Its pricing buttons lead to a demo form. |
DataMoon doesn’t publish prices, so there’s no figure to report. Here’s what it does say about how it charges.
DataMoon launched Pulse, which watches contacts’ intent inside your CRM and triggers alerts and emails. Its SOC 2 Type 2 report is still in progress, expected in the fourth quarter of 2026.
A flat-rate plan with credits included, or a custom plan built around your deals.
Contacts are charged only when one is found. Exports are free.
See Ocean pricingIntent tells you who’s shopping. Fit tells you who’s worth selling to.
Choose DataMoon if Ocean.io logo Already on DataMoon?Five steps, working back from your billing terms.
Find your billing terms and unused credits. DataMoon says it needs no annual contract.
Export the audiences, intent topics and scoring rules your team built, and note which campaigns use them.
Connect HubSpot, Salesforce, Pipedrive or Attio. Ocean reads your closed-won and closed-lost deals to learn what a good account looks like.
Ocean proposes segments and scores, with the reason on each. Correct anything that doesn’t match how you sell.
Scores, segments and matched signals go back to your CRM, or into Apollo, Instantly or Lemlist sequences.
The right alternative depends on what you use DataMoon for. Here’s what each is built for and where Ocean starts.
LandbaseBuilt for Teams that want natural-language audience search and outreach from one AI platform.
Where Ocean starts Ocean learns from your own closed-won deals and leaves outreach to the tools you already use.
KeyplayBuilt for Teams that want ICP scores they can inspect and backtest, now part of Inflection.
Where Ocean starts Ocean learns from your won and lost deals, covers any industry and finds the contacts too.
LeadspaceBuilt for Teams that keep GTM profiles, signals, routing and scoring accurate in one data cloud.
Where Ocean starts Ocean ranks your market from your own won and lost deals, with the reason on each score.
DiscoLikeBuilt for Teams that find every company in a market, then check ICP fit, signals and contacts.
Where Ocean starts Ocean learns what a good account looks like from your closed-won deals, then ranks the whole market against it.
DemandbaseBuilt for Enterprise ABM programs that combine account data, intent and advertising.
Where Ocean starts Ocean ranks accounts from your own wins and sells no intent or advertising.
Short answers on DataMoon’s pricing, its intent and visitor ID, how Ocean compares and what switching takes.
DataMoon doesn’t publish prices. Its pricing buttons lead to a demo form, and it says it charges by org-level credits with no per-seat fees.
A CRM intelligence product that watches contacts’ intent across tens of thousands of categories, scores engagement and triggers alerts and emails.
Yes, at the person level, with a match rate it claims reaches 70%. Ocean doesn’t identify website visitors.
Its SOC 2 Type 2 report is in progress, and DataMoon expects it in the fourth quarter of 2026.
Yes. Use DataMoon’s intent to decide when to reach out, and Ocean to decide which accounts fit your best customers.
Ocean reads what each company does from its own website, learns from your closed-won and closed-lost deals, and returns ranked matches with the reason on each one.
Check your billing terms and unused credits, export your audiences and rules, connect your CRM so Ocean reads your won and lost deals, review the segments and scores Ocean proposes, then send scored accounts to your CRM or sequencer.
