Microsoft Copilot brings AI into Outlook, Word, Excel and Teams, grounded in your own mail, files and meetings. Ocean uses contextual intelligence to find your next deal, with the reason on every account.
Used by teams at
Microsoft CopilotAI inside Outlook, Word, Excel and Teams, grounded in your own work data. A fit for teams that live in Microsoft 365.
Microsoft Copilot, formerly Microsoft 365 Copilot, answers from the web and from your organization’s Microsoft Graph data. It adds Cowork for multi-step work, agents built in Copilot Studio and usage-based billing for advanced features.
Telling Copilot which companies to work: your whole market ranked from your won and lost deals, the same way every run, with the reason on each account.
Ocean is contextual intelligence for go-to-market. It reads what every company actually does from its own website, learns what good looks like from your closed-won and closed-lost deals, and ranks your whole market against it, with the reason behind each score. The ranked accounts arrive in your CRM, your rep queue or your AI agents.
What buyers weigh, grouped by the job each part does. A light blue background marks the stronger side.
| Topic | Ocean | Microsoft Copilot |
|---|---|---|
| Finding the right accounts | ||
| Lookalikes from your closed-won deals | Ocean is stronger here. Core of the product. Segments and models learned from your won and lost CRM deals. | Chat and agents can research a company or a list you give them. We found no lookalike feature or maintained ICP model documented. |
| Learns your ICP from won and lost deals | Ocean is stronger here. Learned automatically from your won and lost deals. | Works from your mail, files, chats and meetings and the web. We found no description of learning fit from your won and lost deals. |
| The reason behind each account | Ocean is stronger here. Segment, score, tier and matched signals on every account and every export. | Explains its answers in chat. We found no scored list of accounts with a reason on each. |
| Market coverage | Ocean is stronger here. Segments your whole market and shows win rate, deal size and cycle time for each segment. | Answers from the web and your Microsoft 365 data. We found no company database or market count behind it. |
| Contacts and data | ||
| Contacts | Verified emails and direct phones from a waterfall across 16+ data sources. Charged only when a contact is found, and exports are free. | Finds people in your mailbox, calendar and Microsoft Graph. We found no built-in verified email or phone data. |
| Companies | 85M+ companies, built from the open web. | Researches one company at a time from the web and your files. |
| Your own work data | Learns from your CRM deals and from what each company does on its own website. | Microsoft Copilot is stronger here. Grounds answers in your mail, chats, documents and meetings through Microsoft Graph and Work IQ, scoped to each user’s permissions. |
| Buying signals | Up-to-date signals built in-house from each company’s own teams, leaders, hiring and website. | Signals from your own meetings and mail. We found no external intent or hiring signals built in. |
| Workflow and pricing | ||
| CRM sync | Two-way with HubSpot, Salesforce, Pipedrive and Attio. Reads your deals to learn, then writes scores, segments and signals back. | Reaches business systems through Copilot Studio agents, connectors and actions. Its CRM agents live in Dynamics 365 Sales. |
| AI agents and MCP | MCP server, public API and a chat agent on the same data and lookalike engine. | Copilot Studio agents can connect to an existing MCP server through a setup wizard, over streamable transport. |
| Security and privacy | SOC 2 Type II and GDPR, per Ocean’s own site. | Enterprise data protection keeps prompts and responses inside the Microsoft 365 boundary, with GDPR, ISO/IEC 27018 and the Data Protection Addendum. Prompts aren’t used to train its models. |
| Pricing | Ocean is stronger here. Two ways to buy: a flat-rate plan with credits included, or a custom plan built around your deals and credit volume. | Copilot Chat is included with eligible work plans. The Business add-on shows $18 a user a month, and the enterprise add-on is $30. |
Copilot Chat comes with eligible Microsoft 365 work plans. The full Copilot, grounded in your work data, is a per-user add-on, and advanced agents bill by use.
Copilot is an add-on, so the full cost is a base Microsoft 365 plan plus the Copilot seat. Cowork and Code need the paid license and a usage-based billing policy, and Copilot Studio agents are metered in credits beyond what licensed users get. The $18 price is promotional, and the enterprise price comes from a third party because Microsoft’s page didn’t show it as text.
A flat-rate plan with credits included, or a custom plan built around your deals.
Contacts are charged only when one is found. Exports are free.
See Ocean pricingCopilot works from your mail, files and meetings. Ocean tells it which companies to work.
Choose Microsoft Copilot if Use both ifFive steps. Most teams keep Copilot for everyday work and add Ocean as the account-ranking layer.
Note the prompts, agents and Copilot Studio flows your team uses to choose which companies to research, then run those companies through Ocean to see how many match your closed-won pattern.
Find your base plan, Copilot seats, billing term and the usage-based credit policy.
Connect HubSpot, Salesforce, Pipedrive or Attio. Ocean reads your closed-won and closed-lost deals to learn what a good account looks like.
Ocean proposes segments and scores, with the reason on each. Correct anything that doesn’t match how you sell.
Scores, segments and matched signals go back to your CRM, or into Apollo, Instantly or Lemlist sequences.
Expect results that shift between runs, because lists come from live search and prompts; run it twice and compare.
Expect an accuracy claim, because vendors measure it on their own samples; test find and bounce rates on your own list.
Expect a quote that grows with seats, credits and add-ons, because the entry price is the smallest line; price your real volume.
Expect an accuracy claim, because vendors measure it on their own samples; test find and bounce rates on your own list.
Ocean is better because it tells it like it is: contextual intelligence to find your next deal, with the reason on every account.
Start using OceanThe right alternative depends on what you use Copilot for. Here’s what each is built for and where Ocean starts.
ChatGPT
Claude
Gemini
Perplexity
Dynamics 365 SalesShort answers on what Microsoft Copilot does, what it costs, how Ocean fits with it and what to check before you rely on it.
Microsoft’s AI assistant for work, formerly called Microsoft 365 Copilot. It works inside Outlook, Word, Excel and Teams, grounded in your mail, files and meetings, with agents built in Copilot Studio.
Copilot Chat is included with eligible work plans. The Business add-on shows $18 a user a month against a $21 list price, and the enterprise add-on is $30 on an annual term. Advanced agents bill in credits by use.
Yes. Ocean finds and ranks the companies that fit your won and lost deals, and Copilot Studio agents can connect to an MCP server. Ocean’s MCP server and public API give those agents ranked accounts to work.
We found no lookalike feature or maintained ICP model documented. It can research companies you name. Ocean learns from your won and lost deals and ranks the whole market against them.
It finds people in your own mailbox, calendar and Microsoft Graph. We found no built-in verified email or phone data. Ocean’s ranked accounts come with verified contacts.
Copilot Studio agents can connect to an existing MCP server. Ocean has an MCP server and a public API on the same data and lookalike engine.
Microsoft states enterprise data protection that keeps prompts and responses inside the Microsoft 365 boundary, with GDPR and ISO/IEC 27018 support, and says prompts aren’t used to train its models.
Ocean reads what each company does from its own website, learns from your closed-won and closed-lost deals, and returns ranked matches with the reason on each one.
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Josh Pudnos,
Director of Commercial Operations, Brandwatch
With Ocean.io we can focus our ad spend on the right companies.
Martin Nørgaard Klausen,
Co-Founder, Lead Motor, Zen Media
Working with a trusted partner saves a ton of engineering time and ongoing AI costs. Speed and quality are higher out of the gate.
Stefan Kollenberg,
Data Partnerships, Clay
Ocean.io reduced our average cost per Marketing Qualified Lead by 23%.
Garrett Butler,
Digital Engagement, CBC
Ocean.io expands the sea into an ocean, and Scalestack is great at fishing in this vast ocean.
Ezequiel,
Head of Product Operations, Scalestack
Ocean.io allows us to identify lookalike companies with incredible accuracy.
Maged,
Head of Product, Surfe
