People Data Labs sells person, company and job-posting records by API and data license, for teams that build products on top of them. Ocean uses contextual intelligence to find your next deal, with the reason on every account.
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People Data LabsRaw person and company records through an API or licensed feed. A fit for engineering teams building data products.
People Data Labs is a developer-first data provider. It sells person, company and job-posting data through enrichment, search and identify APIs, CSV enrichment on the Pro plan, and data license feeds delivered to AWS, GCP, Snowflake or Databricks.
Giving a go-to-market team a ranked, explained market built from its own won and lost deals, without engineering building the model on top of raw records.
Ocean is contextual intelligence for go-to-market. It reads what every company actually does from its own website, learns what good looks like from your closed-won and closed-lost deals, and ranks your whole market against it, with the reason behind each score. The ranked accounts arrive in your CRM, your rep queue or your AI agents.
What buyers weigh, grouped by the job each part does. A light blue background marks the stronger side.
| Topic | Ocean | People Data Labs |
|---|---|---|
| Finding the right accounts | ||
| Lookalikes | Ocean is stronger here. Core of the product. Segments and models learned from your won and lost CRM deals. | Company and person search APIs with filters, and an enrichment API for records you already have. We found no lookalike feature documented, so the matching is yours to build. |
| Learns your ICP from won and lost deals | Ocean is stronger here. Learned automatically from your won and lost deals. | It provides records and search, not a model of your customers. We found no description of learning fit from your won and lost deals. |
| The reason behind each account | Ocean is stronger here. Segment, score, tier and matched signals on every account and every export. | Returns the fields you request. A reason for why a company fits would be your own build. |
| Coverage | Ocean is stronger here. Segments your whole market and shows win rate, deal size and cycle time for each segment. | Says 70M+ companies, plus person and job-posting data. Job postings are in beta and refreshed daily. |
| Contacts and data | ||
| Contacts | Verified emails and direct phones from a waterfall across 16+ data sources. Charged only when a contact is found, and exports are free. | Person profiles with resume and contact data. Contact fields are masked on the free plan and included on Pro. |
| Data delivery | Built for go-to-market teams to use directly, through the app, CRM sync, the public API and MCP. | Enrichment, search and identify APIs, CSV enrichment, data license feeds to AWS, GCP and Snowflake, and Databricks sharing, for products you build. |
| Buying signals | Up-to-date signals built in-house from each company’s own teams, leaders, hiring and website. | Daily job-posting data and headcount insights for companies, as raw fields. It doesn’t offer intent topics. |
| Workflow and pricing | ||
| CRM sync | Two-way with HubSpot, Salesforce, Pipedrive and Attio. Reads your deals to learn, then writes scores, segments and signals back. | No CRM sync described. It connects through its API, Zapier and Make, so engineers or ops build the sync. |
| AI agents and MCP | MCP server, public API and a chat agent on the same data and lookalike engine. | A documentation guide on building API workflows with an AI assistant. We found no MCP server documented. |
| Security and privacy | SOC 2 Type II and GDPR, per Ocean’s own site. | States ISO 27001 and SOC 2 Type 2 compliance on its security page. SAML and SSO are on Enterprise. |
| Pricing | Two ways to buy: a flat-rate plan with credits included, or a custom plan built around your deals and credit volume. | A free plan, Pro from $98 a month for person data and $100 for company data, and custom Enterprise. |
People Data Labs prices person and company data separately, by the record. It has a free plan, a self-serve Pro plan and a custom Enterprise plan.
At the entry price a reviewer works out about 28 cents a person record, and a team that needs 500 a month needs more than the starting volume. Premium fields are an add-on, there is no sales app, and someone has to build the pipeline and the CRM sync. API data refreshes monthly. Per-record rates beyond the starting tier aren’t on the page, so ask for them.
A flat-rate plan with credits included, or a custom plan built around your deals.
Contacts are charged only when one is found. Exports are free.
See Ocean pricingPeople Data Labs gives you the raw records. Ocean gives you the model on top.
Choose People Data Labs if Use both ifFive steps. Most teams keep People Data Labs behind a product and add Ocean for the go-to-market side.
Write down which workflows use People Data Labs records, then separate the ones that decide who to target from the ones that fill a product.
Find your plan, record volume, field bundles and renewal date.
Connect HubSpot, Salesforce, Pipedrive or Attio. Ocean reads your closed-won and closed-lost deals to learn what a good account looks like.
Ocean proposes segments and scores, with the reason on each. Correct anything that doesn’t match how you sell.
Scores, segments and matched signals go back to your CRM, or into Apollo, Instantly or Lemlist sequences.
Expect a quote that grows with seats, credits and add-ons, because the entry price is the smallest line; price your real volume.
Expect an accuracy claim, because vendors measure it on their own samples; test find and bounce rates on your own list.
Expect your team to own it, because the tool supplies the pieces and not the finished model; budget the hours.
Expect a polished demo on sample data, because that is where it looks best; ask for a test on your own accounts.
Ocean is better because it tells it like it is: contextual intelligence to find your next deal, with the reason on every account.
Start using OceanThe right alternative depends on what you use People Data Labs for. Here’s what each is built for and where Ocean starts.
ZoomInfo
Apollo
Coresignal
The Companies API
TheirStackShort answers on what People Data Labs does, what it costs, how Ocean compares and what to check before you buy.
A data provider that sells person, company and job-posting records through APIs and data license feeds, aimed at developers building products such as talent sourcing and enrichment.
There is a free plan with up to 100 masked records a month. Pro starts at $98 a month for person data and $100 for company data, with 20% off annual terms. Enterprise is custom.
We found none. It sells data through APIs, CSV enrichment and licensed feeds, so a team needs engineering or ops to put it to use. Ocean is built for go-to-market teams to use directly.
We found no description of that. Ocean reads your CRM deals, clusters them into segments with win rate, cycle and deal size, and ranks every company against them.
We found none documented. It has APIs and a guide to building workflows with an AI assistant. Ocean has an MCP server and a public API on the same data and lookalike engine.
Its security page states ISO 27001 and SOC 2 Type 2 compliance. Ask for the current reports as you would from any vendor.
Build on raw records if you are making a data product and want full control. Use Ocean if the goal is to know which companies to pursue, with the model, the reasons and the CRM sync already built.
Ocean reads what each company does from its own website, learns from your closed-won and closed-lost deals, and returns ranked matches with the reason on each one.
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