Pubrio watches companies around the world for the moment they enter a new market, and sells verified contacts and an API on credits. Ocean uses contextual intelligence to find your next deal, with the reason on every account.
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PubrioLocal-language data on companies expanding abroad. A fit for teams that sell into new markets.
Pubrio is based in Abu Dhabi and turns hiring, offices, filings, ads and funding into dated market-expansion signals. It also sells verified emails and phones, search, sequences and an API on credits.
Ranking companies by how closely they match your own won and lost deals, with the reason on each, rather than by where they’re moving.
Ocean is contextual intelligence for go-to-market. It reads what every company actually does from its own website, learns what good looks like from your closed-won and closed-lost deals, and ranks your whole market against it, with the reason behind each score. The ranked accounts arrive in your CRM, your rep queue or your AI agents.
What buyers weigh, grouped by the job each part does. A light blue background marks the stronger side.
| Topic | Ocean | Pubrio |
|---|---|---|
| Finding the right accounts | ||
| Lookalikes | Ocean is stronger here. Core of the product. Segments and models learned from your won and lost CRM deals. | An API endpoint for lookalike companies costs 3 credits a call. We found no description of how similarity is decided. |
| Learns your ICP from won and lost deals | Ocean is stronger here. Learned automatically from your won and lost deals. | You search by filters and signals. We found no description of learning fit from your won and lost deals. |
| The reason behind each account | Ocean is stronger here. Segment, score, tier and matched signals on every account and every export. | Shows the dated, sourced signals behind a company’s expansion, such as a hire or an office. That explains the timing, not why it fits you. |
| Coverage | Ocean is stronger here. Segments your whole market and shows win rate, deal size and cycle time for each segment. | Says it watches 800M+ companies, including local businesses outside mainstream datasets, and lists 300M+ records on its pricing page. The two figures differ. |
| Contacts and data | ||
| Contacts | Verified emails and direct phones from a waterfall across 16+ data sources. Charged only when a contact is found, and exports are free. | Verified emails at 5 credits and phone numbers at 10 credits, with people search at 3. |
| Market-expansion signals | Doesn’t track which markets a company is entering. It matches fit, not movement. | Core strength: 16 dated signal types across 200+ markets showing hires, offices, entities, ads and funding, refreshed daily. |
| Buying signals | Up-to-date signals built in-house from each company’s own teams, leaders, hiring and website. | Job, news, advertisement and technology data for each company, and monitors that fire a webhook when a company moves. |
| Workflow and pricing | ||
| CRM sync | Two-way with HubSpot, Salesforce, Pipedrive and Attio. Reads your deals to learn, then writes scores, segments and signals back. | A Sheets product and a CRM enrichment use case through the API. Its Apps and Workflows page says it isn’t live yet. |
| AI agents and MCP | MCP server, public API and a chat agent on the same data and lookalike engine. | API access from Startup, and an agent storefront with an llms.txt file where AI agents can buy credits. We found no MCP server documented. |
| Security and privacy | SOC 2 Type II and GDPR, per Ocean’s own site. | Advanced security and SSO start on Corporate, and its privacy policy names Pubrio Limited in Abu Dhabi as controller. We found no compliance report, so ask for one. |
| Pricing | Two ways to buy: a flat-rate plan with credits included, or a custom plan built around your deals and credit volume. | A free plan, then Startup and Corporate on monthly credits, and Organization by quote. Its page shows no price in text. |
Pubrio sells four plans on monthly credits. Its pricing page shows no price in text, and third-party figures differ, so check the page.
A verified email costs 5 credits and a phone number 10, so the headline credit count buys far fewer contacts. Older write-ups list a $125 starter price or Growth and Business plan names, and the API docs still list those names. The signal and expansion searches cost 5 credits each.
A flat-rate plan with credits included, or a custom plan built around your deals.
Contacts are charged only when one is found. Exports are free.
See Ocean pricingPubrio shows which companies are moving. Ocean shows which companies look like your best customers.
Choose Pubrio if Use both ifFive steps. Most teams that use Pubrio for expansion signals add Ocean to rank which accounts to act on.
Export the companies you monitor in Pubrio, then run them through Ocean to see how many fit your closed-won pattern.
Find your plan, credit balance and which calls and reveals use the most credits.
Connect HubSpot, Salesforce, Pipedrive or Attio. Ocean reads your closed-won and closed-lost deals to learn what a good account looks like.
Ocean proposes segments and scores, with the reason on each. Correct anything that doesn’t match how you sell.
Scores, segments and matched signals go back to your CRM, or into Apollo, Instantly or Lemlist sequences.
Expect a quote that grows with seats, credits and add-ons, because the entry price is the smallest line; price your real volume.
Expect rules, filters and signals you set, because a model of your own deals is not what it leads with; ask for a test on your accounts.
Expect a headline database size, because counts come from its own records and not your market; ask for coverage on your list.
Expect a trust-center link or a request form, because reports sit behind a sales step; ask for the date and scope.
Ocean is better because it tells it like it is: contextual intelligence to find your next deal, with the reason on every account.
Start using OceanThe right alternative depends on what you use Pubrio for. Here’s what each is built for and where Ocean starts.
Apollo
ZoomInfo
Clay
TheirStack
CoresignalShort answers on what Pubrio does, what it costs, how Ocean compares and what to check before you buy.
A data platform based in Abu Dhabi that detects when companies enter new markets from hiring, offices, filings and ads, and sells verified contacts, search, sequences and an API on monthly credits.
It has a free plan with 100 credits, then Startup (6,000 credits), Corporate (15,000) and a custom Organization plan. Reviewers quote $99 and $199 a user a month, and its pricing page shows no text price.
It has a lookalike companies search at 3 credits a call, with no description of how similarity is decided. Ocean learns from your won and lost deals and shows the reason on each match.
We found no description of that. Ocean reads your CRM deals, clusters them into segments with win rate, cycle and deal size, and ranks every company against them.
We found none documented. It has an API on Startup and up and a storefront for AI agents. Ocean has an MCP server and a public API on the same data and lookalike engine.
A verified email costs 5 credits, a phone number 10, an export 1, and signal and expansion searches 3 to 5, so 6,000 credits buy up to 1,200 emails.
Advanced security and SSO start on Corporate. We found no compliance report, so ask for one and for its data sources.
Ocean reads what each company does from its own website, learns from your closed-won and closed-lost deals, and returns ranked matches with the reason on each one.
Today we can more confidently say we're reaching out to all the companies that could potentially buy from us.
Josh Pudnos,
Director of Commercial Operations, Brandwatch
With Ocean.io we can focus our ad spend on the right companies.
Martin Nørgaard Klausen,
Co-Founder, Lead Motor, Zen Media
Working with a trusted partner saves a ton of engineering time and ongoing AI costs. Speed and quality are higher out of the gate.
Stefan Kollenberg,
Data Partnerships, Clay
Ocean.io reduced our average cost per Marketing Qualified Lead by 23%.
Garrett Butler,
Digital Engagement, CBC
Ocean.io expands the sea into an ocean, and Scalestack is great at fishing in this vast ocean.
Ezequiel,
Head of Product Operations, Scalestack
Ocean.io allows us to identify lookalike companies with incredible accuracy.
Maged,
Head of Product, Surfe
