SyncGTM is a table-based workspace that enriches contacts across many providers, watches buying signals and sends the results to your CRM or sequencer. Ocean uses contextual intelligence to find your next deal, with the reason on every account.
Used by teams at
SyncGTMLow-cost enrichment and signal workflows from one table. A fit for small teams that want waterfalls and a CRM sync.
SyncGTM is a small, Sydney-based GTM workspace pitched as an affordable alternative to Clay. Each list is a table, and each column is an action that finds contacts, verifies emails, scrapes a page, runs AI research or pulls a signal such as a job change, a funding round or a hiring spike.
Learning which companies fit from your own deals, then ranking the market with the reason on each account.
Ocean is contextual intelligence for go-to-market. It reads what every company actually does from its own website, learns what good looks like from your closed-won and closed-lost deals, and ranks your whole market against it, with the reason behind each score. The ranked accounts arrive in your CRM, your rep queue or your AI agents.
What buyers weigh, grouped by the job each part does. A light blue background marks the stronger side.
| Topic | Ocean | SyncGTM |
|---|---|---|
| Finding the right accounts | ||
| Lookalikes | Ocean is stronger here. Core of the product. Segments and models learned from your won and lost CRM deals. | Lead search by industry, size, location, tech stack, funding and role, or by describing your ideal customer. Its docs and pages don’t describe a lookalike engine. |
| Learns your ICP from won and lost deals | Ocean is stronger here. Learned automatically from your won and lost deals. | It scores records against your ICP using criteria you define and live signals. It doesn’t describe learning that ICP from your CRM deals. |
| The reason behind each account | Ocean is stronger here. Segment, score, tier and matched signals on every account and every export. | AI research agents summarize a company’s site, posts and job listings. There’s no fit score with a reason built from your deals. |
| Segments your market | Ocean is stronger here. Segments your whole market and shows win rate, deal size and cycle time for each segment. | Tables, views and templates per list. It doesn’t describe segmenting by win rate or deal size. |
| Contacts and data | ||
| Contacts | Verified emails and direct phones from a waterfall across 16+ data sources. Charged only when a contact is found, and exports are free. | A waterfall for emails and mobiles that charges only when a provider returns a valid result. It cites 90% coverage on its homepage, a figure it measures itself. |
| Company data | 85M+ companies, built from the open web. | 600M+ profiles and 300M+ companies by its own count on its homepage, plus 550M+ and 300M+ on its MCP page, drawn from many providers. |
| Buying signals | Up-to-date signals built in-house from each company’s own teams, leaders, hiring and website. | Headcount growth, job openings, funding, tech-stack changes and product launches at the account level, and job changes, promotions and LinkedIn activity at the person level. |
| Workflow and pricing | ||
| Workflow building | Hands ranked accounts and contacts to your CRM, sequencer and workflows. | The core product: action columns, scheduled imports, webhooks, an HTTP action and a Sync AI Agent, with outreach through Instantly and Smartlead. |
| CRM sync | Two-way with HubSpot, Salesforce, Pipedrive and Attio. Reads your deals to learn, then writes scores, segments and signals back. | Two-way HubSpot and Salesforce sync on every plan. Its docs also list Attio. |
| AI agents and MCP | MCP server, public API and a chat agent on the same data and lookalike engine. | An MCP server with about 50 tools for Claude, ChatGPT, Cursor and others, available from a free sign-up. Its pages give tool counts of 49, 50 and 75+. |
| Security and company scale | Ocean is stronger here. SOC 2 Type II and GDPR, per Ocean’s own site. | A small team. We couldn’t open a security page or a SOC 2 report for it. Ask for one before using it with customer data. |
| Pricing | Two ways to buy: a flat-rate plan with credits included, or a custom plan built around your deals and credit volume. | Plans from $49 a month for 1,000 credits, up to $649 for 40,000. Enterprise is by quote. |
SyncGTM sells monthly credits. One work email is 1 credit, and you’re charged only when a provider returns a valid result.
A mobile number costs 10 credits in the comparison table and 12 in the plan cards, so a phone-heavy list costs far more than the headline. Its pricing page says credits roll over, but its credits docs say they reset each billing month. Some directories list $99 as the entry price or a free plan with different credit counts, so use the pricing page and ask which applies.
A flat-rate plan with credits included, or a custom plan built around your deals.
Contacts are charged only when one is found. Exports are free.
See Ocean pricingSyncGTM tells you what’s happening at an account and gets you its contacts. Ocean tells you whether the account is worth pursuing at all.
Choose SyncGTM if Use both ifFive steps. Most teams keep SyncGTM for enrichment and add Ocean to choose the accounts it runs on.
Export the tables and note the filters, signals and ICP rules behind them, then run the same companies through Ocean to compare the ranking.
Find your plan and credit balance, and confirm whether unused credits roll over on your plan before you change anything.
Connect HubSpot, Salesforce, Pipedrive or Attio. Ocean reads your closed-won and closed-lost deals to learn what a good account looks like.
Ocean proposes segments and scores, with the reason on each. Correct anything that doesn’t match how you sell.
Scores, segments and matched signals go back to your CRM, or into Apollo, Instantly or Lemlist sequences.
Expect rules, filters and signals you set, because a model of your own deals is not what it leads with; ask for a test on your accounts.
Expect a headline database size, because counts come from its own records and not your market; ask for coverage on your list.
Expect a quote that grows with seats, credits and add-ons, because the entry price is the smallest line; price your real volume.
Expect a trust-center link or a request form, because reports sit behind a sales step; ask for the date and scope.
Ocean is better because it tells it like it is: contextual intelligence to find your next deal, with the reason on every account.
Start using OceanThe right alternative depends on what you use SyncGTM for. Here’s what each is built for and where Ocean starts.
Clay
Bitscale
Apollo
Leadsforge
ZoomInfoShort answers on what SyncGTM costs, how it works, how Ocean compares and what to check before you buy.
A table-based GTM workspace from a small Sydney team. Each column runs an action: find contacts, verify emails, run AI research or pull a signal. Results go to your CRM or sequencer, and the same actions are available from an MCP server inside Claude, ChatGPT and Cursor.
Solo is $49 a month for 1,000 credits, Starter $99 for 3,000, Pro $249 for 10,000 and Business $649 for 40,000. Enterprise is by quote. Annual billing takes 10% off. A work email is 1 credit and a mobile is 10 to 12.
It doesn’t describe doing so. It scores records against your ICP using rules you define, plus live signals. Ocean reads your CRM deals, learns the ICP and ranks the market against it.
Both are table workspaces that enrich rows from many providers. SyncGTM is smaller, lower priced and runs from Claude and ChatGPT. Neither decides which companies fit your business. That’s the part Ocean covers.
Yes. It exposes about 50 enrichment, contact and signal tools to Claude, ChatGPT, Cursor and others, and you can connect after a free sign-up. Ocean has an MCP server and a public API on the same data and lookalike engine.
Yes: two-way HubSpot and Salesforce sync on every plan, and Attio per its docs. Ocean has native two-way sync with HubSpot, Salesforce, Pipedrive and Attio.
It’s a small team, and we couldn’t open a security page or a SOC 2 report for it. Reviewers in October 2026 found no G2 or Trustpilot reviews and one Capterra review. Ask for a security report and a data-processing agreement before using it with customer data.
Ocean reads what each company does from its own website, learns from your closed-won and closed-lost deals, and returns ranked matches with the reason on each one.
Today we can more confidently say we're reaching out to all the companies that could potentially buy from us.
Josh Pudnos,
Director of Commercial Operations, Brandwatch
With Ocean.io we can focus our ad spend on the right companies.
Martin Nørgaard Klausen,
Co-Founder, Lead Motor, Zen Media
Working with a trusted partner saves a ton of engineering time and ongoing AI costs. Speed and quality are higher out of the gate.
Stefan Kollenberg,
Data Partnerships, Clay
Ocean.io reduced our average cost per Marketing Qualified Lead by 23%.
Garrett Butler,
Digital Engagement, CBC
Ocean.io expands the sea into an ocean, and Scalestack is great at fishing in this vast ocean.
Ezequiel,
Head of Product Operations, Scalestack
Ocean.io allows us to identify lookalike companies with incredible accuracy.
Maged,
Head of Product, Surfe
