Leadsforge turns a plain-English description of your buyer into verified contacts, ready to send in Salesforge. Ocean uses contextual intelligence to find your next deal, with the reason on every account.
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LeadsforgeA plain-English description of your buyer turned into a verified contact list. A fit for small teams on the Salesforge stack.
Leadsforge is the lead-search product in the Salesforge family. You describe your ideal customer in chat, or paste in domains you’ve won, and it returns contacts and company lookalikes.
Learning which companies fit from your own deals, then ranking the market with the reason on each account.
Ocean is contextual intelligence for go-to-market. It reads what every company actually does from its own website, learns what good looks like from your closed-won and closed-lost deals, and ranks your whole market against it, with the reason behind each score. The ranked accounts arrive in your CRM, your rep queue or your AI agents.
What buyers weigh, grouped by the job each part does. A light blue background marks the stronger side.
| Topic | Ocean | Leadsforge |
|---|---|---|
| Finding the right accounts | ||
| Lookalikes | Ocean is stronger here. Core of the product. Segments and models learned from your won and lost CRM deals. | Paste in domains or names of accounts you’ve won, and it finds companies that resemble them and enriches the matches, at 1 credit per company. |
| Learns your ICP from won and lost deals | Ocean is stronger here. Learned automatically from your won and lost deals. | Starts from a prompt or the accounts you paste in. It doesn’t describe a model learned from your CRM deals or your lost deals. |
| The reason behind each account | Ocean is stronger here. Segment, score, tier and matched signals on every account and every export. | Signal-based lists attach evidence to each match. Lookalike results come back without a fit score or reason described. |
| Plain-language search | Search and lookalikes from a plain-English description, or start from your deals. | Its core interface: describe the buyer in chat, refine the list, then enrich and export. Searching and refining costs nothing. |
| Contacts and data | ||
| Contacts | Verified emails and direct phones from a waterfall across 16+ data sources. Charged only when a contact is found, and exports are free. | Waterfall enrichment for emails, LinkedIn URLs and mobiles, verified before they reach your list. An email or LinkedIn URL is 1 credit and a mobile 10. |
| Company data | 85M+ companies, built from the open web. | 500M+ contacts by its own count, sourced across multiple providers. |
| Buying signals | Up-to-date signals built in-house from each company’s own teams, leaders, hiring and website. | Funding rounds, hiring, job changes, acquisitions and investor activity, included in the plan. |
| Workflow and pricing | ||
| Handoff to outreach | Hands ranked accounts and contacts to your CRM and the sequencer you already use. | Pushes lists straight into Salesforge, its own sequencer, so there’s no export step. |
| CRM sync | Ocean is stronger here. Two-way with HubSpot, Salesforce, Pipedrive and Attio. Reads your deals to learn, then writes scores, segments and signals back. | Native export to Salesforge and CSV. Public sources don’t establish a broad set of native CRM connectors. |
| AI agents and MCP | MCP server, public API and a chat agent on the same data and lookalike engine. | An API, a CLI, and the Forge MCP server for Claude Desktop, Claude Code, Cursor and Windsurf, which covers the whole Forge stack. Salesforge’s own review notes no native ChatGPT support. |
| Security and company scale | Ocean is stronger here. SOC 2 Type II and GDPR, per Ocean’s own site. | Lists “SOC2 Compliant” on its homepage. The security page we tried returned not found. It’s part of a young company: Leadsforge launched in April 2025. |
| Pricing | Two ways to buy: a flat-rate plan with credits included, or a custom plan built around your deals and credit volume. | 100 free credits, then $49 a month for 2,000 credits, or $588 a year for 28,000. Credits never expire. |
Reviewers like the chat interface and the rollover credits. The review base is small, and the complaints are about cost per usable lead and cancellation.
4.7 out of 5
Leadsforge’s average on G2
The rating is from G2, from 27 reviews. Trustpilot shows 4.0 from 9. Third-party reviewers call it an early-stage product with a thin review base.
Leadsforge sells credits, not seats. You pay when a verified result comes back, and searching is free.
Mobiles cost ten times an email, so phone enrichment moves the bill. Third-party reviewers put the cost at about $0.036 per usable email lead before phones. Salesforge’s own reply to a customer says a Leadsforge subscription can’t be cancelled from settings today and that renewals aren’t refunded once processed.
A flat-rate plan with credits included, or a custom plan built around your deals.
Contacts are charged only when one is found. Exports are free.
See Ocean pricingLeadsforge gets you from a prompt to a sequence quickly. Ocean tells you which of those companies deserve the sequence.
Choose Leadsforge if Use both ifFive steps. Most teams keep Leadsforge and Salesforge for sending and add Ocean to pick the accounts.
Find your plan and credit balance. Credits don’t expire, but renewals aren’t refunded once processed, so note the billing date.
Export the lists and the prompts behind them, then run the same companies through Ocean to compare the ranking.
Connect HubSpot, Salesforce, Pipedrive or Attio. Ocean reads your closed-won and closed-lost deals to learn what a good account looks like.
Ocean proposes segments and scores, with the reason on each. Correct anything that doesn’t match how you sell.
Scores, segments and matched signals go back to your CRM, or into Apollo, Instantly or Lemlist sequences.
Expect rules, filters and signals you set, because a model of your own deals is not what it leads with; ask for a test on your accounts.
Expect a quote that grows with seats, credits and add-ons, because the entry price is the smallest line; price your real volume.
Expect a trust-center link or a request form, because reports sit behind a sales step; ask for the date and scope.
Expect export and no-code connectors first, with two-way sync tied to the plan; confirm what is live on yours.
Ocean is better because it tells it like it is: contextual intelligence to find your next deal, with the reason on every account.
Start using OceanThe right alternative depends on what you use Leadsforge for. Here’s what each is built for and where Ocean starts.
Apollo
Clay
Lusha
DiscoLike
ZoomInfoShort answers on what Leadsforge costs, how its lookalikes work, how Ocean compares and what to check before you buy.
The lead-search product from the Salesforge team, launched in April 2025. You describe your ideal customer in chat and get contacts from a waterfall of providers, plus company lookalikes, competitor followers and signal-based lists. It exports to CSV or straight into Salesforge.
There are 100 free credits, then Essential at $49 a month for 2,000 credits, or $588 a year for 28,000. An email or LinkedIn URL is 1 credit, a lookalike company 1, and a mobile 10. Credits never expire.
You paste in domains or names of accounts you’ve already won, and it finds companies that resemble them and enriches the matches. It starts from the accounts you choose. Ocean learns from all your won and lost deals and shows the reason on each match.
It doesn’t describe doing so. It works from a prompt or the accounts you paste in. Ocean reads your CRM deals, learns the ICP and ranks the market against it.
Yes, through the Forge MCP server, which covers Leadsforge, Salesforge and the other Forge products and works with Claude Desktop, Claude Code, Cursor and Windsurf. Ocean has an MCP server and a public API on the same data and lookalike engine.
It exports to CSV and pushes straight into Salesforge. Public sources don’t establish a broad set of native CRM connectors, so confirm yours. Ocean has native two-way sync with HubSpot, Salesforce, Pipedrive and Attio.
Its homepage lists “SOC2 Compliant”, and the security page we tried returned not found. It launched in April 2025 and has about 27 reviews on G2. Ask for the SOC 2 report, the data terms and the cancellation process before you commit.
Ocean reads what each company does from its own website, learns from your closed-won and closed-lost deals, and returns ranked matches with the reason on each one.
Today we can more confidently say we're reaching out to all the companies that could potentially buy from us.
Josh Pudnos,
Director of Commercial Operations, Brandwatch
With Ocean.io we can focus our ad spend on the right companies.
Martin Nørgaard Klausen,
Co-Founder, Lead Motor, Zen Media
Working with a trusted partner saves a ton of engineering time and ongoing AI costs. Speed and quality are higher out of the gate.
Stefan Kollenberg,
Data Partnerships, Clay
Ocean.io reduced our average cost per Marketing Qualified Lead by 23%.
Garrett Butler,
Digital Engagement, CBC
Ocean.io expands the sea into an ocean, and Scalestack is great at fishing in this vast ocean.
Ezequiel,
Head of Product Operations, Scalestack
Ocean.io allows us to identify lookalike companies with incredible accuracy.
Maged,
Head of Product, Surfe
