Terminus, the account-based marketing platform, merged into DemandScience and terminus.com now redirects there. DemandScience runs account-based programs, media and lead generation for you. Ocean uses contextual intelligence to find your next deal, with the reason on every account.
Used by teams at
TerminusCampaigns against a target account list, with media and lead programs. A fit for demand teams that buy managed ABM.
Terminus was a multi-channel account-based marketing platform: ads, email, chat and web personalization against a target list. DemandScience announced that the two companies merged under the DemandScience brand, and terminus.com now redirects to demandscience.com.
Deciding which companies belong on the target list, learned from your own won and lost deals, with the reason on each.
Ocean is contextual intelligence for go-to-market. It reads what every company actually does from its own website, learns what good looks like from your closed-won and closed-lost deals, and ranks your whole market against it, with the reason behind each score. The ranked accounts arrive in your CRM, your rep queue or your AI agents.
What buyers weigh, grouped by the job each part does. A light blue background marks the stronger side.
| Topic | Ocean | Terminus |
|---|---|---|
| Finding the right accounts | ||
| Lookalikes | Ocean is stronger here. Core of the product. Segments and models learned from your won and lost CRM deals. | Builds audiences from technology, spend and competitive data and scores accounts for likelihood to convert. It doesn’t describe finding lookalikes of your customers. |
| Learns your ICP from won and lost deals | Ocean is stronger here. Learned automatically from your won and lost deals. | Says it turns the ICP from a static definition into an executable system using install-base, spend and competitive intelligence. It doesn’t describe learning from your CRM’s won and lost deals. |
| The reason behind each account | Ocean is stronger here. Segment, score, tier and matched signals on every account and every export. | Says its prioritization gives marketing, sales and RevOps a shared rationale. A written reason per account isn’t described. |
| Who builds the target list | Ocean is stronger here. Segments your whole market and shows win rate, deal size and cycle time for each segment. | You bring the account list, or DemandScience builds audiences from first-party data. Its programs start from the accounts and personas it prioritizes with you. |
| Contacts and data | ||
| Contacts | Verified emails and direct phones from a waterfall across 16+ data sources. Charged only when a contact is found, and exports are free. | Data products include digital audiences and an audience builder, and its lead programs deliver sales-ready contacts. |
| Buying signals | Up-to-date signals built in-house from each company’s own teams, leaders, hiring and website. | In-Market Buyer Activation scores accounts from TrustRadius buyer research on pricing, comparisons and peer reviews. |
| Campaign activation | Ranks accounts and hands them off. Ads and campaigns run in your own tools. | Fully managed media across display, social, CTV, video and audio, plus email, events, content syndication and BANT lead programs. |
| Workflow and pricing | ||
| CRM sync | Two-way with HubSpot, Salesforce, Pipedrive and Attio. Reads your deals to learn, then writes scores, segments and signals back. | Says its platform integrates directly with your CRM so you can see impact in real time. It doesn’t list the CRMs. |
| AI agents and MCP | MCP server, public API and a chat agent on the same data and lookalike engine. | We didn’t find an MCP server or public API documented. |
| Security and company scale | SOC 2 Type II and GDPR, per Ocean’s own site. | We couldn’t open a public security page. Ask for the security documentation and a migration plan. |
| Pricing | Two ways to buy: a flat-rate plan with credits included, or a custom plan built around your deals and credit volume. | Not published. It says its commercial model doesn’t tie you into 12-month contracts on day one, and sells media without platform fees. |
Terminus no longer publishes plans, and the standalone product has been folded into DemandScience, which doesn’t publish prices either.
DemandScience’s core business is data and demand generation, so packaging and roadmap follow that. It hasn’t published a feature-by-feature continuity map, so get any capability you rely on, such as chat or web personalization, confirmed in writing.
A flat-rate plan with credits included, or a custom plan built around your deals.
Contacts are charged only when one is found. Exports are free.
See Ocean pricingDemandScience runs programs against an account list. Ocean makes sure the list is made of companies that look like your best customers.
Choose Terminus if Use both ifFive steps. If you’re moving off Terminus, keep what activates your list and put Ocean in front of it.
Export your account lists, engagement scores and campaign reports, then run the same accounts through Ocean to see how many fit your closed-won pattern.
Find which modules your contract covers, who your contact is and when it renews. Ask for continuity in writing.
Connect HubSpot, Salesforce, Pipedrive or Attio. Ocean reads your closed-won and closed-lost deals to learn what a good account looks like.
Ocean proposes segments and scores, with the reason on each. Correct anything that doesn’t match how you sell.
Scores, segments and matched signals go back to your CRM, or into Apollo, Instantly or Lemlist sequences.
Expect your team to own it, because the tool supplies the pieces and not the finished model; budget the hours.
Expect rules, filters and signals you set, because a model of your own deals is not what it leads with; ask for a test on your accounts.
Expect roadmap and packaging answers to move, because ownership and plans changed recently; get commitments in writing.
Expect a quote that grows with seats, credits and add-ons, because the entry price is the smallest line; price your real volume.
Ocean is better because it tells it like it is: contextual intelligence to find your next deal, with the reason on every account.
Start using OceanThe right alternative depends on what you used Terminus for. Here’s what each is built for and where Ocean starts.
Demandbase
6sense
Bombora
ZoomInfo
SimilarwebShort answers on what happened to Terminus, what DemandScience sells, how Ocean compares and what to check before you buy.
DemandScience announced that DemandScience and Terminus merged under the DemandScience brand, and terminus.com now redirects to demandscience.com. Reviewers date the merger to November 2024 and say the standalone Terminus platform is no longer sold.
Managed programs and data: media across display, social, CTV, video and audio, in-market and propensity-based audiences, content syndication, BANT lead programs, email and events. It says it does this without platform fees.
Terminus never published prices and DemandScience doesn’t either. Third-party estimates disagree widely and most come from competitors, so we don’t quote one. Ask for a written scope and price.
Its pages describe scoring accounts from technology, spend, competitive and buyer-research data, not learning from your CRM’s won and lost deals. Ocean reads your CRM deals, learns the ICP and ranks the market against it.
We didn’t find an MCP server or public API documented. Ocean has an MCP server and a public API on the same data and lookalike engine.
DemandScience says its platform integrates directly with your CRM, without listing which ones. Ocean has native two-way sync with HubSpot, Salesforce, Pipedrive and Attio, so it can feed target accounts into the CRM a program runs from.
It’s the successor, but its centre of gravity is data and demand generation, and it hasn’t published which Terminus modules carry forward. If you used Terminus for ad orchestration or web personalization, confirm those in writing or compare alternatives.
Ocean reads what each company does from its own website, learns from your closed-won and closed-lost deals, and returns ranked matches with the reason on each one.
Today we can more confidently say we're reaching out to all the companies that could potentially buy from us.
Josh Pudnos,
Director of Commercial Operations, Brandwatch
With Ocean.io we can focus our ad spend on the right companies.
Martin Nørgaard Klausen,
Co-Founder, Lead Motor, Zen Media
Working with a trusted partner saves a ton of engineering time and ongoing AI costs. Speed and quality are higher out of the gate.
Stefan Kollenberg,
Data Partnerships, Clay
Ocean.io reduced our average cost per Marketing Qualified Lead by 23%.
Garrett Butler,
Digital Engagement, CBC
Ocean.io expands the sea into an ocean, and Scalestack is great at fishing in this vast ocean.
Ezequiel,
Head of Product Operations, Scalestack
Ocean.io allows us to identify lookalike companies with incredible accuracy.
Maged,
Head of Product, Surfe
