Amplemarket finds contacts and runs AI-assisted outbound. Ocean decides which accounts are worth the outreach, ranked from your own won and lost deals.
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AmplemarketFinding contacts and running AI-assisted outbound across seven channels.
Amplemarket is an AI sales platform that combines a contact database, 100+ buying signals, multichannel outreach and deliverability tools, run by an AI copilot called Duo. Duo’s agents watch for signals, research prospects and draft sequences for reps to approve.
Deciding which accounts are worth the outreach, ranked from your own deals.
Ocean is contextual intelligence for go-to-market. It reads what every company actually does from its own website, learns what good looks like from your closed-won and closed-lost deals, and ranks your whole market against it, with the reason behind each score. The ranked accounts arrive in your CRM, your rep queue or your AI agents.
What buyers weigh, grouped by the job each part does. A green check marks the stronger side.
| Topic | Ocean.io logo Ocean | Amplemarket |
|---|---|---|
| Finding the right accounts | ||
| Lookalikes from your closed-won deals | Ocean is stronger here. Core of the product. Segments and models learned from your won and lost CRM deals. | Lead search against the ICP you define, with a copilot that learns from rep feedback. |
| The reason behind each account | Ocean is stronger here. Segment, score, tier and matched signals on every account and every export. | Duo Accounts rates each account high, medium or low with reasons, based on signals rather than fit. |
| How it understands a company | Ocean is stronger here. Reads what each company does from its own website. | AI account summaries and research. |
| Contacts and data | ||
| Contacts | Verified emails and direct phones from a waterfall across 16+ data sources. Charged only when a contact is found, and exports are free. | A contact database of 200M+, by Amplemarket’s own count. |
| Company data | 85M+ companies, built from the open web. | Company data alongside its contact database. |
| Buying signals | Up-to-date signals built in-house from each company’s own teams, leaders, hiring and website. | Amplemarket is stronger here. 100+ signal types, such as job changes, competitor research and funding. |
| Workflow and pricing | ||
| Outreach and deliverability | Doesn’t send. Hands ranked accounts and contacts to the sequencer you already use. | Amplemarket is stronger here. Seven channels, plus a deliverability suite. |
| AI agents and MCP | MCP server, public API and a chat agent on the same data and lookalike engine. | MCP tools that run sequences from Claude, ChatGPT or Cursor. |
| Pricing | Ocean is stronger here. Two ways to buy: a flat-rate plan with credits included, or a custom plan built around your deals and credit volume. No annual seat bundle. | Startup is $600 a month on an annual contract. Growth and Elite are custom. |
Reviewers like having outreach and AI in one place. The complaints are about price and contract terms.
4.6 out of 5
Amplemarket’s average on G2
The rating is from G2, from 701 reviews. The themes come from review write-ups.
Amplemarket publishes its entry plan and quotes the rest. Every plan is an annual contract.
Amplemarket launched Duo Accounts in October 2026, which rates each tracked account high, medium or low with reasons. Its own post says a low rating doesn’t mean the account is a poor fit.
A flat-rate plan with credits included, or a custom plan built around your deals.
Contacts are charged only when one is found. Exports are free.
See Ocean pricingSignals tell you who’s moving. Ocean tells you who’s worth it.
Choose Amplemarket if Ocean.io logo Use both ifFive steps, working back from your renewal date.
Amplemarket sells annual contracts, with users and data on top. Find your term, your seats and the renewal date.
Export your lead lists, and note the sequences and signals your team relies on.
Connect HubSpot, Salesforce, Pipedrive or Attio. Ocean reads your closed-won and closed-lost deals to learn what a good account looks like.
Ocean proposes segments and scores, with the reason on each. Correct anything that doesn’t match how you sell.
Scores, segments and matched signals go back to your CRM, or into Apollo, Instantly or Lemlist sequences.
The right alternative depends on what you use Amplemarket for. Here’s what each is built for and where Ocean starts.
ApolloBuilt for Contacts and sequencing in one tool, with published self-serve plans.
Where Ocean starts Ocean starts from which accounts deserve outreach, then pushes contacts to Apollo, Instantly or Lemlist sequences.
ZoomInfoBuilt for Contact and direct-dial volume, with third-party intent, in one contract.
Where Ocean starts Ocean ranks accounts from your closed-won deals instead of selling a database.
ClayBuilt for GTM engineers who assemble custom enrichment and research workflows from many data sources.
Where Ocean starts Ocean starts from your closed-won deals and ranks the market, instead of a build.
LandbaseBuilt for Teams that want natural-language audience search and outreach from one AI platform.
Where Ocean starts Ocean learns from your own closed-won deals and leaves outreach to the tools you already use.
UnifyBuilt for Reps who build lists from a prompt and send from one chat, with signals that trigger plays.
Where Ocean starts Ocean ranks the market from your wins first, so the list is right before any agent sends.
Short answers on Amplemarket’s cost, what Duo does, how Ocean compares and what switching takes.
Startup is $600 a month on an annual contract, with 2 users and 27,000 contacts. Growth and Elite are custom.
Plans are sold on annual contracts, with extra users and data priced on top.
Its AI copilot. Duo’s agents watch for signals, research prospects that match your ICP and draft sequences for reps to approve.
An account research agent launched in October 2026. It rates each tracked account high, medium or low with reasons, based on signals. Its own post says a low rating doesn’t mean the account is a poor fit.
Yes. Use Ocean to decide which accounts are worth working, and Amplemarket to run the outreach to them.
Ocean reads what each company does from its own website, learns from your closed-won and closed-lost deals, and returns ranked matches with the reason on each one.
Check your contract and renewal date, export your lead lists, connect your CRM so Ocean reads your won and lost deals, review the segments and scores Ocean proposes, then send scored accounts to your CRM or sequencer.
