Unify builds lists from a prompt and sends from one chat. Ocean ranks your whole market from your own won and lost deals, so the list is right before anything sends.
Used by teams at
UnifyTurning signals into outbound, run by AI agents from one chat.
Unify is an outbound platform built around agents. Reps work from a chat that builds lists from 40+ data sources, researches accounts, writes emails and enrolls prospects in sequences, with automated plays that fire on signals such as job changes, funding and hiring.
Ranking your whole market from your own deals, before any agent sends.
Ocean is contextual intelligence for go-to-market. It reads what every company actually does from its own website, learns what good looks like from your closed-won and closed-lost deals, and ranks your whole market against it, with the reason behind each score. The ranked accounts arrive in your CRM, your rep queue or your AI agents.
What buyers weigh, grouped by the job each part does. A green check marks the stronger side.
| Topic | Ocean.io logo Ocean | Unify |
|---|---|---|
| Finding the right accounts | ||
| Lookalikes from your closed-won deals | Ocean is stronger here. Core of the product. Segments and models learned from your won and lost CRM deals. | A Lookalikes play seeded from closed-won, high-score or late-stage accounts. |
| List building | Ocean is stronger here. Ranks the whole market against segments learned from your wins. | Lists built from a chat prompt, across 40+ data sources. |
| The reason behind each account | Ocean is stronger here. Segment, score, tier and matched signals on every account and every export. | AI research on each account, rather than a fit score. |
| How it understands a company | Reads what each company does from its own website. | AI research agents run on each account. |
| Contacts and data | ||
| Contacts | Verified emails and direct phones from a waterfall across 16+ data sources. Charged only when a contact is found, and exports are free. | Unify is stronger here. 1.1B people with a multi-vendor email and phone waterfall, by its own count. |
| Company data | 85M+ companies, built from the open web. | 65M companies plus 40+ additional data sources, by its own count. |
| Buying signals | Up-to-date signals built in-house from each company’s own teams, leaders, hiring and website. | Hundreds of signals that trigger automated plays. |
| Workflow and pricing | ||
| Sequencing and deliverability | Doesn’t send. Hands ranked accounts and contacts to the sequencer you already use. | Unify is stronger here. Native multi-channel sequences, with managed mailboxes on the Business plan. |
| CRM sync | Ocean is stronger here. Two-way with HubSpot, Salesforce, Pipedrive and Attio. Reads your deals to learn, then writes scores, segments and signals back. | CRM write-back is on the custom Business plan. Pro is read-only. |
| AI agents and MCP | MCP server, public API and a chat agent on the same data and lookalike engine. | Agent plugins for Claude and ChatGPT, and an MCP server. |
| Pricing | Ocean is stronger here. Two ways to buy: a flat-rate plan with credits included, or a custom plan built around your deals and credit volume. No seats. | Per seat plus credits, from $20 a seat a month, with key features on a custom plan. |
Unify lists its self-serve plans and quotes Business. Buyers on larger contracts report a $35,280 median, ranging from $18,000 to $66,000, according to Vendr.
Unify relaunched in June 2026 as “Claude for outbound sellers”, with agents that build lists from 40+ data sources and run campaigns from one prompt, self-serve from $20 a month.
A flat-rate plan with credits included, or a custom plan built around your deals.
Contacts are charged only when one is found. Exports are free.
See Ocean pricingBoth help reps find who to reach. They differ in whether the list comes from a prompt or from your wins.
Choose Unify if Ocean.io logo Already on Unify?Five steps, working back from your renewal date.
List your seats, plan and unused credits, and note which features sit on the Business plan.
Export your lists, and note the plays and signals your reps rely on.
Connect HubSpot, Salesforce, Pipedrive or Attio. Ocean reads your closed-won and closed-lost deals to learn what a good account looks like.
Ocean proposes segments and scores, with the reason on each. Correct anything that doesn’t match how you sell.
Scores, segments and matched signals go back to your CRM, or into Apollo, Instantly or Lemlist sequences.
The right alternative depends on what you use Unify for. Here’s what each is built for and where Ocean starts.
ClayBuilt for GTM engineers who assemble custom enrichment and research workflows from many data sources.
Where Ocean starts Ocean starts from your closed-won deals and ranks the market, instead of a build.
ApolloBuilt for Contacts and sequencing in one tool, with published self-serve plans.
Where Ocean starts Ocean starts from which accounts deserve outreach, then pushes contacts to Apollo, Instantly or Lemlist sequences.
LandbaseBuilt for Teams that want natural-language audience search and outreach from one AI platform.
Where Ocean starts Ocean learns from your own closed-won deals and leaves outreach to the tools you already use.
ZoomInfoBuilt for Contact and direct-dial volume, with third-party intent, in one contract.
Where Ocean starts Ocean ranks accounts from your closed-won deals instead of selling a database.
KeyplayBuilt for Teams that want ICP scores they can inspect and backtest, now part of Inflection.
Where Ocean starts Ocean learns from your won and lost deals, covers any industry and finds the contacts too.
Short answers on Unify’s cost, what its agents do, how Ocean compares and what switching takes.
Base is $20 a seat a month and Pro is $60, with credits on top. Business is custom. Buyers on larger contracts report a median of $35,280 a year, according to Vendr.
Yes, for up to 3 seats. Pro also has a 14-day free trial.
Yes. Its Lookalikes play can be seeded from closed-won, high-score or late-stage accounts.
Yes. Unify offers agent plugins for Claude and ChatGPT and an MCP server. Ocean has an MCP server and a public API on the same data and lookalike engine.
Yes. Use Ocean to rank which accounts are worth working, and Unify to run the outreach to them.
Ocean reads what each company does from its own website, learns from your closed-won and closed-lost deals, and returns ranked matches with the reason on each one.
Check your seats and credits, export your lists and plays, connect your CRM so Ocean reads your won and lost deals, review the segments and scores Ocean proposes, then send scored accounts to your CRM or sequencer.
