Close is a sales CRM built around calling, email and SMS, with Chloe, an AI agent that calls and qualifies the leads you give it. Ocean uses contextual intelligence to find your next deal, with the reason on every account.
Used by teams at
CloseCalling, SMS, email and an AI agent in one CRM. A fit for small inside-sales teams that sell by conversation.
Close is an inside-sales CRM with a built-in dialer, SMS and email. Its AI, branded Chloe, answers questions about your pipeline, summarizes calls, drafts follow-ups and, through voice agents, calls and qualifies leads and books meetings.
Deciding which companies to put in front of Chloe, ranked by fit learned from your won and lost deals.
Ocean is contextual intelligence for go-to-market. It reads what every company actually does from its own website, learns what good looks like from your closed-won and closed-lost deals, and ranks your whole market against it, with the reason behind each score. The ranked accounts arrive in your CRM, your rep queue or your AI agents.
What buyers weigh, grouped by the job each part does. A light blue background marks the stronger side.
| Topic | Ocean | Close |
|---|---|---|
| Finding the right accounts | ||
| Lookalikes | Ocean is stronger here. Core of the product. Segments and models learned from your won and lost CRM deals. | Chloe works leads already in Close, and re-engages cold ones. It doesn’t describe finding companies that resemble your customers. |
| Learns your ICP from won and lost deals | Ocean is stronger here. Learned automatically from your won and lost deals. | Uses the calls, emails and texts already in the CRM as context for its AI. It doesn’t describe learning an ICP from won and lost deals. |
| The reason behind each account | Ocean is stronger here. Segment, score, tier and matched signals on every account and every export. | Summarizes each lead from calls, emails and meetings and suggests next actions on Growth and above. That explains history with a lead, not why it fits. |
| Coverage beyond your own leads | Ocean is stronger here. Segments your whole market and shows win rate, deal size and cycle time for each segment. | Works on the leads in your CRM. Lead sourcing comes from connected tools such as Clay, Findymail and LeadFuze. |
| Contacts and data | ||
| Contacts | Verified emails and direct phones from a waterfall across 16+ data sources. Charged only when a contact is found, and exports are free. | Enrichment fills lead fields from LinkedIn and the web and draws on AI credits per field. It isn’t a contact database of its own. |
| Calling, SMS and email | Doesn’t call, text or email. It hands ranked accounts to the tools you use. | Built-in calling with a power dialer on Growth and a predictive dialer on Scale, SMS, email, workflows and Chloe voice agents that call leads. |
| Buying signals | Up-to-date signals built in-house from each company’s own teams, leaders, hiring and website. | Signals come from your own calls, emails and texts. Buying-signal tools connect as integrations. |
| Workflow and pricing | ||
| CRM sync | Layers onto Close through Ocean’s public API or no-code tools, so ranked accounts load with their reason, segment and tier. Native two-way sync covers HubSpot, Salesforce, Pipedrive and Attio. | It is the CRM, with 100+ integrations including HubSpot sync, Clay, Fivetran, Claude and ChatGPT. |
| AI agents and MCP | MCP server, public API and a chat agent on the same data and lookalike engine. | An official Close MCP server for AI assistants, plus Chloe and Agents inside the CRM. Agents are in beta. |
| Security and privacy | SOC 2 Type II and GDPR, per Ocean’s own site. | SOC 2 Type II with the report on request, GDPR and CCPA. It lists OpenAI and Anthropic as AI subprocessors. |
| Pricing | Two ways to buy: a flat-rate plan with credits included, or a custom plan built around your deals and credit volume. | Per user: $9, $35, $99 or $139 a month on annual billing, plus pooled AI credits and telephony. |
Close is priced per user a month. Each plan includes AI credits for Chloe, and calling and SMS are billed separately.
Monthly billing is $19, $49, $109 and $149. Credits reset monthly with no rollover, and extra credits start at $20 a month for 1,200. A Chloe voice call draws credits and telephony charges for its full connected time, with no global cap, so a high-volume calling team should budget for both. Chat, notetaker and AI search are free, and enrichment and auto updates use credits.
A flat-rate plan with credits included, or a custom plan built around your deals.
Contacts are charged only when one is found. Exports are free.
See Ocean pricingClose and Chloe work the leads you give them. Ocean decides which companies those should be.
Choose Close if Use both ifFive steps. Most Close teams keep the CRM and dialer, and add Ocean to choose the leads.
Export closed opportunities from Close, then run them through Ocean to learn which segments convert and how many companies look like them.
Look at the AI credits and telephony Chloe’s calls used last month, and which leads they went to.
Connect HubSpot, Salesforce, Pipedrive or Attio. Ocean reads your closed-won and closed-lost deals to learn what a good account looks like.
Ocean proposes segments and scores, with the reason on each. Correct anything that doesn’t match how you sell.
Scores, segments and matched signals go back to your CRM, or into Apollo, Instantly or Lemlist sequences.
Expect a score or a label with little behind it, because explanations are the hard part; ask about one real account.
Expect a quote that grows with seats, credits and add-ons, because the entry price is the smallest line; price your real volume.
Expect roadmap and packaging answers to move, because ownership and plans changed recently; get commitments in writing.
Expect a trust-center link or a request form, because reports sit behind a sales step; ask for the date and scope.
Ocean is better because it tells it like it is: contextual intelligence to find your next deal, with the reason on every account.
Start using OceanThe right alternative depends on what you use Close for. Here’s what each is built for and where Ocean starts.
HubSpot
Zoho CRM
Agentforce
Day AI
ApolloShort answers on what Close costs, what Chloe does, how Ocean compares and what to check before you buy.
Solo is $9, Essentials $35, Growth $99 and Scale $139 a user a month on annual billing, or $19, $49, $109 and $149 monthly. AI credits and telephony are billed on top of included allowances.
Close’s built-in AI. Chloe chats about your pipeline, summarizes calls, drafts follow-ups and, through voice agents, calls leads, qualifies them and books meetings.
Chat, notetaker, AI search and knowledge sources are free. Voice agents, enrichment and auto updates use AI credits, and voice calls also bill telephony for the full connected time.
It works the leads already in the CRM and gets new ones through connected tools. Ocean ranks the market and learns the ICP from your won and lost deals.
Yes, an official Close MCP server for AI assistants. Ocean has an MCP server and a public API on the same data and lookalike engine.
Yes. Ocean ranks the market from your closed-won deals, and you load the best-fit accounts into Close through Ocean’s public API or no-code tools, with their reason, segment and tier. Chloe and your reps then work accounts that already look like your wins.
It lists SOC 2 Type II with the report on request, GDPR and CCPA, and names OpenAI and Anthropic as AI subprocessors. Ask for the current report.
Ocean reads what each company does from its own website, learns from your closed-won and closed-lost deals, and returns ranked matches with the reason on each one.
Today we can more confidently say we're reaching out to all the companies that could potentially buy from us.
Josh Pudnos,
Director of Commercial Operations, Brandwatch
With Ocean.io we can focus our ad spend on the right companies.
Martin Nørgaard Klausen,
Co-Founder, Lead Motor, Zen Media
Working with a trusted partner saves a ton of engineering time and ongoing AI costs. Speed and quality are higher out of the gate.
Stefan Kollenberg,
Data Partnerships, Clay
Ocean.io reduced our average cost per Marketing Qualified Lead by 23%.
Garrett Butler,
Digital Engagement, CBC
Ocean.io expands the sea into an ocean, and Scalestack is great at fishing in this vast ocean.
Ezequiel,
Head of Product Operations, Scalestack
Ocean.io allows us to identify lookalike companies with incredible accuracy.
Maged,
Head of Product, Surfe
