Factors.ai shows which companies visit and engage with you across your site, LinkedIn, Google and G2, scores them and attributes pipeline to channels. Ocean uses contextual intelligence to find your next deal, with the reason on every account.
Used by teams at
Factors.aiKnowing which accounts engage and which channels reached them. A fit for marketing teams running paid ABM.
Factors.ai is an account intelligence, analytics and attribution platform. It identifies companies visiting your site, layers in LinkedIn, G2 and third-party intent, scores accounts and maps the journey and multi-touch attribution across channels.
Ranking every company in your market by fit, learned from your won and lost deals, whether or not they have engaged with you.
Ocean is contextual intelligence for go-to-market. It reads what every company actually does from its own website, learns what good looks like from your closed-won and closed-lost deals, and ranks your whole market against it, with the reason behind each score. The ranked accounts arrive in your CRM, your rep queue or your AI agents.
What buyers weigh, grouped by the job each part does. A light blue background marks the stronger side.
| Topic | Ocean | Factors.ai |
|---|---|---|
| Finding the right accounts | ||
| Lookalikes | Ocean is stronger here. Core of the product. Segments and models learned from your won and lost CRM deals. | Not its job. It works on accounts that visit or engage across your channels and doesn’t describe finding companies that resemble your customers. |
| Learns your ICP from won and lost deals | Ocean is stronger here. Learned automatically from your won and lost deals. | Custom account scoring starts on Growth and predictive scoring on Enterprise. Its pages don’t describe learning fit from your CRM’s won and lost deals. |
| The reason behind each account | Ocean is stronger here. Segment, score, tier and matched signals on every account and every export. | Shows each account’s timeline of ad views, visits, G2 research and CRM touchpoints. That explains the engagement, not why the company fits. |
| Coverage beyond your own traffic | Ocean is stronger here. Segments your whole market and shows win rate, deal size and cycle time for each segment. | Limited to accounts that engage with your site, ads, G2 or CRM. A company that fits but hasn’t engaged doesn’t appear. |
| Contacts and data | ||
| Contacts | Verified emails and direct phones from a waterfall across 16+ data sources. Charged only when a contact is found, and exports are free. | Mainly account-level. Person-level identification is an RB2B add-on, and contact updates run through Apollo.io. It doesn’t build contact lists itself. |
| Visitor identification and attribution | Doesn’t identify visitors or attribute pipeline to channels. It works from the market. | Company identification with waterfall enrichment, multi-touch attribution across LinkedIn, Google, Meta and Bing, and funnel, content and SEO analysis. |
| Buying signals | Up-to-date signals built in-house from each company’s own teams, leaders, hiring and website. | First-party visits, LinkedIn and G2 intent, uploaded third-party intent and Bombora topics on higher plans, plus business news signals. |
| Workflow and pricing | ||
| CRM sync | Two-way with HubSpot, Salesforce, Pipedrive and Attio. Reads your deals to learn, then writes scores, segments and signals back. | Full HubSpot and Salesforce integration from Basic, Zoho, Slack and Teams, ad platforms, Segment and webhooks. |
| AI agents and MCP | MCP server, public API and a chat agent on the same data and lookalike engine. | An MCP server for Claude, ChatGPT and other clients that returns KPIs, attribution, saved reports and account research. Scout agents are a paid add-on. |
| Security and privacy | SOC 2 Type II and GDPR, per Ocean’s own site. | Hosts data on Google Cloud in the United States with encryption in transit and at rest. We found no SOC 2 statement of its own, so ask for the report. |
| Pricing | Two ways to buy: a flat-rate plan with credits included, or a custom plan built around your deals and credit volume. | Lite $199 a month, Basic $6,000 a year, Growth $20,000 and Enterprise from $30,000, mostly sold on annual contracts. |
Factors.ai publishes four tiers, priced by companies identified and tracked users. Reviewers disagree because it has changed its pricing, so check the page you’re shown.
Annual contracts are typical. Person-level identification (RB2B), Bombora topics, Scout agents and managed GTM services are add-ons, and reviewers cite overage and seat charges. As recently as April 2026 reviewers quoted Basic at $399 a month and Growth at $999, and some sources still call the paid tiers quote-only, so confirm before you budget.
A flat-rate plan with credits included, or a custom plan built around your deals.
Contacts are charged only when one is found. Exports are free.
See Ocean pricingFactors.ai shows who is engaging and which channels drove them. Ocean shows who you should be going after, including everyone who hasn’t engaged.
Choose Factors.ai if Use both ifFive steps. Most teams run Factors.ai for engagement and attribution and add Ocean to find the accounts that haven’t engaged.
Export the accounts Factors.ai flags and their scores, then run them through Ocean to see how many fit your closed-won pattern.
Find your tier, company and user limits, any add-ons and your renewal date.
Connect HubSpot, Salesforce, Pipedrive or Attio. Ocean reads your closed-won and closed-lost deals to learn what a good account looks like.
Ocean proposes segments and scores, with the reason on each. Correct anything that doesn’t match how you sell.
Scores, segments and matched signals go back to your CRM, or into Apollo, Instantly or Lemlist sequences.
Expect a quote that grows with seats, credits and add-ons, because the entry price is the smallest line; price your real volume.
Expect a quote that grows with seats, credits and add-ons, because the entry price is the smallest line; price your real volume.
Expect rules, filters and signals you set, because a model of your own deals is not what it leads with; ask for a test on your accounts.
Expect a trust-center link or a request form, because reports sit behind a sales step; ask for the date and scope.
Ocean is better because it tells it like it is: contextual intelligence to find your next deal, with the reason on every account.
Start using OceanThe right alternative depends on what you use Factors.ai for. Here’s what each is built for and where Ocean starts.
6sense
Demandbase
RB2B
Common Room
LeadfeederShort answers on what Factors.ai does, what it costs, how Ocean compares and what to check before you buy.
An account intelligence, analytics and attribution platform that identifies companies visiting your site, layers in LinkedIn and G2 intent, scores accounts and attributes pipeline across channels, with ad audience sync and AI agents.
Lite is $199 a month, Basic $6,000 a year, Growth $20,000 and Enterprise from $30,000, per its pricing page. Add-ons cost extra, and older write-ups quote lower monthly prices from an earlier structure.
It surfaces accounts that already engage with your site, ads, G2 or CRM. It doesn’t describe finding companies that haven’t engaged. Ocean ranks every company in your market by fit.
It offers custom scoring on Growth and predictive scoring on Enterprise, but doesn’t describe learning fit from your won and lost deals. Ocean reads your CRM deals, learns the ICP and ranks every company against it.
Yes, for Claude, ChatGPT and other MCP clients, returning KPIs, attribution and account research. Ocean has an MCP server and a public API on the same data and lookalike engine.
Full HubSpot and Salesforce integration from Basic, plus Zoho. Ocean has native two-way sync with HubSpot, Salesforce, Pipedrive and Attio.
It publishes a security policy and hosts data on Google Cloud in the United States. We found no SOC 2 statement of its own, so ask for the report and its data terms.
Ocean reads what each company does from its own website, learns from your closed-won and closed-lost deals, and returns ranked matches with the reason on each one.
Today we can more confidently say we're reaching out to all the companies that could potentially buy from us.
Josh Pudnos,
Director of Commercial Operations, Brandwatch
With Ocean.io we can focus our ad spend on the right companies.
Martin Nørgaard Klausen,
Co-Founder, Lead Motor, Zen Media
Working with a trusted partner saves a ton of engineering time and ongoing AI costs. Speed and quality are higher out of the gate.
Stefan Kollenberg,
Data Partnerships, Clay
Ocean.io reduced our average cost per Marketing Qualified Lead by 23%.
Garrett Butler,
Digital Engagement, CBC
Ocean.io expands the sea into an ocean, and Scalestack is great at fishing in this vast ocean.
Ezequiel,
Head of Product Operations, Scalestack
Ocean.io allows us to identify lookalike companies with incredible accuracy.
Maged,
Head of Product, Surfe
