G2 Buyer Intent tells software vendors which companies are researching their product, category or competitors on G2 and its sister sites. Ocean uses contextual intelligence to find your next deal, with the reason on every account.
Used by teams at
G2 Buyer IntentSeeing which companies compare you on G2 and its sister sites. A fit for software vendors with a strong G2 presence.
G2 Buyer Intent is an add-on to a paid G2 vendor plan. It reports company-level activity from G2, Capterra, Software Advice and GetApp: profile and pricing views, category and alternatives browsing, comparisons against competitors and engagement with sponsored content.
Telling you which companies fit your business across the whole market, whether or not they’ve visited a review site, learned from your won and lost deals.
Ocean is contextual intelligence for go-to-market. It reads what every company actually does from its own website, learns what good looks like from your closed-won and closed-lost deals, and ranks your whole market against it, with the reason behind each score. The ranked accounts arrive in your CRM, your rep queue or your AI agents.
What buyers weigh, grouped by the job each part does. A light blue background marks the stronger side.
| Topic | Ocean | G2 Buyer Intent |
|---|---|---|
| Finding the right accounts | ||
| Lookalikes | Ocean is stronger here. Core of the product. Segments and models learned from your won and lost CRM deals. | Not its job. It reports companies already researching software on G2’s sites and doesn’t find companies that resemble your customers. |
| Learns your ICP from won and lost deals | Ocean is stronger here. Learned automatically from your won and lost deals. | Filters signals by firmographics, technographics and your target account list. It doesn’t describe learning fit from your CRM’s won and lost deals. |
| The reason behind each account | Ocean is stronger here. Segment, score, tier and matched signals on every account and every export. | Shows the pages an account viewed, such as your profile, pricing or a comparison with a competitor, with a buying stage and activity level. That explains the activity, not why the company fits. |
| Coverage beyond your own traffic | Ocean is stronger here. Segments your whole market and shows win rate, deal size and cycle time for each segment. | Limited to companies researching on G2, Capterra, Software Advice and GetApp, in categories G2 covers. A company that fits but isn’t shopping there doesn’t appear. |
| Contacts and data | ||
| Contacts | Verified emails and direct phones from a waterfall across 16+ data sources. Charged only when a contact is found, and exports are free. | Account-level only: it says a company looked at your pricing page, not which person did. Contact data comes from other tools. |
| Review-site activity | Doesn’t see who researches software on G2. It works from the market, not from review-site traffic. | G2 Buyer Intent is stronger here. First-party signals from four review sites in nine types, including competitor comparisons, with a time series by signal type for each account. |
| Buying signals | Up-to-date signals built in-house from each company’s own teams, leaders, hiring and website. | A late-stage signal: someone is comparing vendors. Its plan determines which signal types you receive. |
| Workflow and pricing | ||
| CRM sync | Two-way with HubSpot, Salesforce, Pipedrive and Attio. Reads your deals to learn, then writes scores, segments and signals back. | Plugs into Salesforce, HubSpot and Marketo, with data connectors for Snowflake, BigQuery and Databricks. |
| AI agents and MCP | MCP server, public API and a chat agent on the same data and lookalike engine. | MCP integrations with Claude, ChatGPT, HubSpot, Gong, Profound and AirOps, announced on June 17, 2026, plus direct access inside my.G2. A new Intent Studio is in beta. |
| Security and privacy | SOC 2 Type II and GDPR, per Ocean’s own site. | We couldn’t open G2’s security page. Ask for its security and privacy documentation and how Buyer Intent data is sourced. |
| Pricing | Two ways to buy: a flat-rate plan with credits included, or a custom plan built around your deals and credit volume. | Not published. A quote-only add-on on G2’s Professional and Enterprise plans. |
G2 doesn’t publish a price for Buyer Intent. Per third-party reports it can’t be bought on its own: it’s an add-on to a paid G2 vendor plan.
In June 2026 G2 added research activity from Capterra, Software Advice and GetApp to Buyer Intent, which G2 says can raise signal volume, and launched MCP integrations and an Intent Studio beta. Which signal types you get still depends on your plan, so ask what your tier includes.
A flat-rate plan with credits included, or a custom plan built around your deals.
Contacts are charged only when one is found. Exports are free.
See Ocean pricingG2 shows who is shopping for software like yours right now. Ocean shows who you should be going after, including the companies that aren’t shopping yet.
Choose G2 Buyer Intent if Use both ifFive steps. Most teams keep G2 for who is shopping and add Ocean to find the companies behind the rest of the market.
Export the accounts G2 flags, then run them through Ocean to see how many fit your closed-won pattern.
Find your G2 plan, which signal types and products it covers, and your renewal date.
Connect HubSpot, Salesforce, Pipedrive or Attio. Ocean reads your closed-won and closed-lost deals to learn what a good account looks like.
Ocean proposes segments and scores, with the reason on each. Correct anything that doesn’t match how you sell.
Scores, segments and matched signals go back to your CRM, or into Apollo, Instantly or Lemlist sequences.
Expect a polished demo on sample data, because that is where it looks best; ask for a test on your own accounts.
Expect a polished demo on sample data, because that is where it looks best; ask for a test on your own accounts.
Expect annual terms that renew on their own, because that is how it is sold; get notice dates, price caps and export rights in writing.
Expect export and no-code connectors first, with two-way sync tied to the plan; confirm what is live on yours.
Ocean is better because it tells it like it is: contextual intelligence to find your next deal, with the reason on every account.
Start using OceanThe right alternative depends on what you use G2 Buyer Intent for. Here’s what each is built for and where Ocean starts.
Bombora
6sense
Demandbase
Common Room
Reo.DevShort answers on what G2 Buyer Intent does, what it costs, how Ocean compares and what to check before you buy.
A paid add-on to a G2 vendor plan that shows which companies research your product, category or competitors on G2, Capterra, Software Advice and GetApp, scored by buying stage and activity level.
G2 doesn’t publish a price. Reviewers describe a quote-only add-on on the Professional and Enterprise plans, with estimates in the low to mid five figures a year, none from G2.
No. It covers companies researching on G2’s own sites. Ocean ranks every company in your market by fit, whether or not it’s shopping.
It filters signals by firmographics and your target accounts, and doesn’t describe learning from your won and lost deals. Ocean reads your CRM deals, learns the ICP and ranks every company against it.
Yes: G2 MCP integrations with Claude, ChatGPT, HubSpot, Gong, Profound and AirOps launched on June 17, 2026. Ocean has an MCP server and a public API on the same data and lookalike engine.
Yes: Salesforce, HubSpot and Marketo, plus data connectors for Snowflake, BigQuery and Databricks. Ocean has native two-way sync with HubSpot, Salesforce, Pipedrive and Attio.
Software vendors with an established G2 category presence and traffic worth mining. Sellers of other products, or in categories G2 barely covers, get less from it.
Ocean reads what each company does from its own website, learns from your closed-won and closed-lost deals, and returns ranked matches with the reason on each one.
Today we can more confidently say we're reaching out to all the companies that could potentially buy from us.
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Director of Commercial Operations, Brandwatch
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Co-Founder, Lead Motor, Zen Media
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Stefan Kollenberg,
Data Partnerships, Clay
Ocean.io reduced our average cost per Marketing Qualified Lead by 23%.
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Digital Engagement, CBC
Ocean.io expands the sea into an ocean, and Scalestack is great at fishing in this vast ocean.
Ezequiel,
Head of Product Operations, Scalestack
Ocean.io allows us to identify lookalike companies with incredible accuracy.
Maged,
Head of Product, Surfe
