Ocean vs Reo.Dev: where each one fits

Reo.Dev watches developer activity (GitHub, package downloads, docs, product usage and technical communities) so companies selling to engineers can see which accounts are evaluating them. Ocean uses contextual intelligence to find your next deal, with the reason on every account.

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Updated November 13, 2026. See sources

Used by teams at

How do Ocean and Reo.Dev differ?

Reo.Dev logo: Reo.Dev alternatives, pricing and comparison with Ocean Reo.Dev

Seeing which accounts’ engineers install, fork or trial your product. A fit for companies that sell developer tools.

Reo.Dev is a signal platform for technical go-to-market teams. It collects developer activity from open-source repositories, package managers, docs and product usage, resolves it to accounts and syncs it to your CRM.

Ocean

Telling you which companies fit your business across the whole market, for any product, learned from your won and lost deals.

Ocean is contextual intelligence for go-to-market. It reads what every company actually does from its own website, learns what good looks like from your closed-won and closed-lost deals, and ranks your whole market against it, with the reason behind each score. The ranked accounts arrive in your CRM, your rep queue or your AI agents.

Reo.Dev and Ocean features, side by side

What buyers weigh, grouped by the job each part does. A light blue background marks the stronger side.

Ocean vs Reo.Dev comparison
Topic Ocean Reo.Dev
Finding the right accounts
LookalikesOcean is stronger here. Core of the product. Segments and models learned from your won and lost CRM deals. Accounts surface from developer activity and technographic filters such as tech migration or engineering team mix. It doesn’t describe lookalikes of your customers.
Learns your ICP from won and lost dealsOcean is stronger here. Learned automatically from your won and lost deals. Maps your CRM account and deal stages and shows a customer fit score. It doesn’t describe how that score is learned from your won and lost deals.
The reason behind each accountOcean is stronger here. Segment, score, tier and matched signals on every account and every export. Shows the activity behind an account: who forked, installed, read which docs and how deeply they’re evaluating. That’s evidence of interest, not of fit.
Coverage beyond your own trafficOcean is stronger here. Segments your whole market and shows win rate, deal size and cycle time for each segment. Its homepage cites a base of 20 million companies and 100 million technical profiles. Accounts rise on activity around your product and public developer signals, and it’s built for companies selling to technical buyers.
Contacts and data
Contacts Verified emails and direct phones from a waterfall across 16+ data sources. Charged only when a contact is found, and exports are free. Finds buyers and champions from technical profiles by role and seniority, enriches CRM contacts and enrolls them in sequences through Apollo, Outreach, Salesloft or HubSpot.
Developer activity and deanonymization Doesn’t track developer activity. It works from the market, not from signals around your product. Tracks repository stars, forks and pull requests, 40+ package managers, docs and CLI interactions, product trials, sign-ups and API usage, and resolves them to companies and people.
Buying signals Up-to-date signals built in-house from each company’s own teams, leaders, hiring and website. Developer-native signals from 50+ sources, plus job changes and community listening, aimed at technical products.
Workflow and pricing
CRM sync Two-way with HubSpot, Salesforce, Pipedrive and Attio. Reads your deals to learn, then writes scores, segments and signals back. HubSpot and Salesforce syncs, with CRM lifecycle and deal stages mapped to its own. Its integrations page lists many sources and tools and marks all of them “coming soon”, so ask which are live.
AI agents and MCP MCP server, public API and a chat agent on the same data and lookalike engine. An Agent Intent Gateway that sits between AI agents and your own MCP server to show which agents evaluate your product, and Reo Agents inside the platform. We found no MCP server for querying its own data documented.
Security and privacy SOC 2 Type II and GDPR, per Ocean’s own site. Third-party listings say SOC 2 certified and GDPR and CCPA compliant. We found no security page of its own, so ask for the report and how developer identities are sourced.
Pricing Two ways to buy: a flat-rate plan with credits included, or a custom plan built around your deals and credit volume. Not published. Sold through a demo, generally on 12-month subscriptions, and reviewers describe the price as high for small teams.

How much is Reo.Dev?

Reo.Dev doesn’t publish prices, and its site has no pricing page. You book a demo to get a quote.

Reviewers describe custom pricing based on data needs and integrations, generally on renewable 12-month subscriptions, with no free trial.
Quote only
Third-party estimates run from hundreds to a few thousand dollars a month, but none comes from Reo.Dev. Treat them as unverified.
Estimates vary

What to ask

Ask which signal sources are included at your tier, how many accounts and developers are covered, whether product and package telemetry needs an engineering setup on your side, and what the contract term is.

How Ocean charges

A flat-rate plan with credits included, or a custom plan built around your deals.

Contacts are charged only when one is found. Exports are free.

See Ocean pricing

Should you choose Ocean or Reo.Dev?

Reo.Dev shows which accounts’ engineers are already circling your product. Ocean shows which companies you should be going after, including the ones nobody has touched yet.

Choose Reo.Dev if

  • You sell developer tools, infrastructure, security or open source to engineers
  • You have open-source adoption, package downloads, docs traffic or a free trial to mine
  • You want to see which AI agents and developers are evaluating you

Use both if

  • You use Ocean to rank the market and Reo.Dev to see which of those companies’ developers are already active
  • You check Reo.Dev’s hot accounts against Ocean’s fit before a rep spends time on them
Talk to us

Choose Ocean if

  • You sell to any B2B buyer, not mainly engineers
  • You want fit learned from your won and lost deals across the whole market
  • You want the reason on every account and an exact count of the market
  • You have little product or open-source activity to read signals from
Start for free

How to switch from Reo.Dev to Ocean

Five steps. Most developer-tool teams run Reo.Dev for activity and add Ocean to find the companies with no activity yet.

  1. Export your active accounts

    Export the accounts Reo.Dev flags and its segments, then run them through Ocean to see how many fit your closed-won pattern.

  2. Check your contract

    Find your term, covered signal sources and renewal date. Plans are usually 12-month subscriptions.

  3. Connect your CRM

    Connect HubSpot, Salesforce, Pipedrive or Attio. Ocean reads your closed-won and closed-lost deals to learn what a good account looks like.

  4. Review the segments and scores

    Ocean proposes segments and scores, with the reason on each. Correct anything that doesn’t match how you sell.

  5. Send scored accounts

    Scores, segments and matched signals go back to your CRM, or into Apollo, Instantly or Lemlist sequences.

Questions to ask before you rely on Reo.Dev for targeting

  • Which signal sources and integrations are live for us, not planned?

    Expect an accuracy claim, because vendors measure it on their own samples; test find and bounce rates on your own list.

  • How are developers’ identities resolved, and what is the legal basis in our markets?

    Expect a polished demo on sample data, because that is where it looks best; ask for a test on your own accounts.

  • Does the fit score learn from our won and lost deals, or from rules we set?

    Expect rules, filters and signals you set, because a model of your own deals is not what it leads with; ask for a test on your accounts.

  • What does it cost at our volume, and what is the contract term?

    Expect a quote that grows with seats, credits and add-ons, because the entry price is the smallest line; price your real volume.

Ocean is better because it tells it like it is: contextual intelligence to find your next deal, with the reason on every account.

Start using Ocean

How do other Reo.Dev alternatives compare to Ocean?

The right alternative depends on what you use Reo.Dev for. Here’s what each is built for and where Ocean starts.

Reo.Dev pricing and alternatives: common questions

Short answers on what Reo.Dev does, what it costs, how Ocean compares and what to check before you buy.

What is Reo.Dev?

A developer-intent platform for companies that sell to engineers. It reads GitHub, package manager, documentation, product and community activity, resolves it to accounts and people and syncs it to your CRM and sequences.

How much does Reo.Dev cost?

It doesn’t publish prices. You book a demo for a quote, and reviewers describe 12-month subscriptions with no free trial. Third-party estimates exist, but none come from Reo.Dev.

Who is Reo.Dev for?

Developer tools, AI infrastructure, data infrastructure and security companies, especially those with open-source or product-led adoption to read signals from. It isn’t aimed at sellers whose buyers aren’t engineers.

Does Reo.Dev learn from my won and lost deals?

It maps your CRM stages and shows a customer fit score, but doesn’t describe learning fit from your won and lost deals. Ocean reads your CRM deals, learns the ICP and ranks every company against it.

Does Reo.Dev have an MCP server?

Its Agent Intent Gateway is a proxy in front of your own MCP server that shows which AI agents evaluate your product. We found no MCP server for querying its data documented. Ocean has an MCP server and a public API on the same data and lookalike engine.

Does Reo.Dev integrate with my CRM?

It describes HubSpot and Salesforce integrations and sequence enrollment through Apollo, Outreach, Salesloft and HubSpot. Its integrations page marks every item “coming soon”, so confirm what’s live. Ocean has native two-way sync with HubSpot, Salesforce, Pipedrive and Attio.

Is Reo.Dev ready for an enterprise security review?

Third-party listings say it’s SOC 2 certified and GDPR compliant. We found no security page of its own, so ask for the report, and ask how it sources and resolves developer identities.

How does Ocean find lookalike companies?

Ocean reads what each company does from its own website, learns from your closed-won and closed-lost deals, and returns ranked matches with the reason on each one.

Sources (13)

checked November 13, 2026

What teams say about Ocean

All case studies
Today we can more confidently say we're reaching out to all the companies that could potentially buy from us.

Josh Pudnos,

Director of Commercial Operations, Brandwatch

Read Brandwatch's story
With Ocean.io we can focus our ad spend on the right companies.

Martin Nørgaard Klausen,

Co-Founder, Lead Motor, Zen Media

Read Zen Media's story

Laura Salmina, Sales Developer at Tele2 IoT

Read Tele2 IoT's story

Julian Berbec, Growth Marketer at Monta

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Working with a trusted partner saves a ton of engineering time and ongoing AI costs. Speed and quality are higher out of the gate.

Stefan Kollenberg,

Data Partnerships, Clay

Read Clay's story
Ocean.io reduced our average cost per Marketing Qualified Lead by 23%.

Garrett Butler,

Digital Engagement, CBC

Read CBC's story
Ocean.io expands the sea into an ocean, and Scalestack is great at fishing in this vast ocean.

Ezequiel,

Head of Product Operations, Scalestack

Read Scalestack's story
Ocean.io allows us to identify lookalike companies with incredible accuracy.

Maged,

Head of Product, Surfe

Read Surfe's story

Move with your market

  • Context learned from your closed-won deals
  • Accounts ranked on fit, with the reason shown
  • Direct push to Salesforce, HubSpot, Pipedrive and Attio