Gong records and analyzes the calls and deals you’re already in, and now pulls in third-party contact data. Ocean uses contextual intelligence to find your next deal, with the reason on every account.
Used by teams at
GongUnderstanding and winning the deals you’re already in. A fit for revenue teams that want conversation intelligence.
Gong is a revenue AI platform with more than 5,000 customers. Its Revenue Graph connects your calls, emails and CRM data, and applications on top cover engagement, forecasting, enablement and a Gong Assistant.
Using your won, lost and open deals to find and rank the companies you should be in deals with, across the whole market.
Ocean is contextual intelligence for go-to-market. It reads what every company actually does from its own website, learns what good looks like from your closed-won and closed-lost deals, and ranks your whole market against it, with the reason behind each score. The ranked accounts arrive in your CRM, your rep queue or your AI agents.
What buyers weigh, grouped by the job each part does. A light blue background marks the stronger side.
| Topic | Ocean | Gong |
|---|---|---|
| Finding the right accounts | ||
| Lookalikes | Ocean is stronger here. Core of the product. Segments and models learned from your won and lost CRM deals. | Not its job. Gong works from interactions and deals you already have, and Gong Engage helps sellers prioritize accounts they’re working. |
| Learns your ICP from won and lost deals | Ocean is stronger here. Learned automatically from your won and lost deals. | Deep insight into deals you’re in: risk, winning patterns and win-rate drivers. It doesn’t describe turning that into a ranking of companies across the market. |
| The reason behind each account | Ocean is stronger here. Segment, score, tier and matched signals on every account and every export. | Assistant answers and Deep Mode reports are grounded in evidence from your calls and records, for deals and accounts you already have. |
| Segments your market | Ocean is stronger here. Segments your whole market and shows win rate, deal size and cycle time for each segment. | Gong Dashboards let teams drill into the deals, accounts and activities behind a metric such as win rate. |
| Contacts and data | ||
| Contacts | Verified emails and direct phones from a waterfall across 16+ data sources. Charged only when a contact is found, and exports are free. | Gong Enrich searches providers you connect in the order you set, then fills gaps with Gong Credits and data partners: Apollo, Findymail, Firmable, Kernel, LeadIQ, Lusha, RocketReach, Wiza, ZeroBounce and ZoomInfo. |
| Buying signals | Up-to-date signals built in-house from each company’s own teams, leaders, hiring and website. | AI Trackers and signals from what customers say, plus buyer-intent and account-insight partners in its Collective directory. |
| Call capture, forecasting and coaching | Doesn’t record calls or forecast. It ranks companies and hands them off. | Gong is stronger here. Captures every interaction, analyzes what’s working, forecasts pipeline risk and turns real conversations into coaching. |
| Workflow and pricing | ||
| CRM sync | Two-way with HubSpot, Salesforce, Pipedrive and Attio. Reads your deals to learn, then writes scores, segments and signals back. | More than 300 partners and integrations, and governed CRM writeback for enriched data. |
| AI agents and MCP | MCP server, public API and a chat agent on the same data and lookalike engine. | Gong Agents, Agent Builder for custom agents that run on triggers, and an MCP server. Automatically triggered agents and MCP calls draw Gong Credits. |
| Security and company scale | SOC 2 Type II and GDPR, per Ocean’s own site. | Lists SOC 2 Type 2, ISO 27001, 27017, 27018, 27701 and 42001, PCI DSS and the EU-U.S. Data Privacy Framework, with a Trust Center. |
| Pricing | Two ways to buy: a flat-rate plan with credits included, or a custom plan built around your deals and credit volume. | Quote only: a per-user license plus a platform fee, with applications added separately. |
Gong doesn’t publish prices. Licenses are per user, there’s a platform fee based on the number of users, and applications are added to a core license.
Third-party reviewers say applications such as Engage and Forecast are priced on top of the core license, and that credits expire at the end of the contract year. Gong hasn’t published the price of extra credits. Ask for a line-item quote, including the platform fee, and get renewal terms in writing.
A flat-rate plan with credits included, or a custom plan built around your deals.
Contacts are charged only when one is found. Exports are free.
See Ocean pricingGong tells you what is happening in the deals you’re in. Ocean uses them to find more like them.
Choose Gong if Use both ifFive steps. Most teams keep Gong for deal intelligence and add Ocean to choose which companies to pursue.
Pull the deals Gong has analyzed, with their outcomes, then run them through Ocean to see which segments you win and how the rest of the market ranks.
Find your licenses, platform fee, credit pool and renewal date. Note which features draw credits.
Connect HubSpot, Salesforce, Pipedrive or Attio. Ocean reads your closed-won and closed-lost deals to learn what a good account looks like.
Ocean proposes segments and scores, with the reason on each. Correct anything that doesn’t match how you sell.
Scores, segments and matched signals go back to your CRM, or into Apollo, Instantly or Lemlist sequences.
Expect rules, filters and signals you set, because a model of your own deals is not what it leads with; ask for a test on your accounts.
Expect a quote that grows with seats, credits and add-ons, because the entry price is the smallest line; price your real volume.
Expect a quote that grows with seats, credits and add-ons, because the entry price is the smallest line; price your real volume.
Expect annual terms that renew on their own, because that is how it is sold; get notice dates, price caps and export rights in writing.
Ocean is better because it tells it like it is: contextual intelligence to find your next deal, with the reason on every account.
Start using OceanThe right alternative depends on what you use Gong for. Here’s what each is built for and where Ocean starts.
ZoomInfo
HubSpot
Agentforce
Clay
ApolloShort answers on what Gong does, what Gong Enrich adds, how Ocean compares and what to check before you buy.
A revenue AI platform that captures every customer interaction, connects it with your CRM data in a Revenue Graph, and runs applications and agents for engagement, forecasting, enablement and deal and pipeline reviews. It has more than 5,000 customers.
A Mission Callisto feature, generally available since September 30, 2026, that brings third-party account and contact data into Gong through a configurable waterfall of providers and data partners, with governed spend and CRM writeback.
Gong doesn’t publish prices. Licenses are per user with a platform fee, and applications are added on top. A competitor’s write-up of Vendr data puts the median contract at about $55,000 a year. Gong Credits meter heavy AI use.
It analyzes the deals you’re in deeply. It doesn’t describe ranking companies across the market from them. Ocean reads your CRM deals, learns the ICP and ranks every company against it.
Yes. Gong lists an MCP server, and calls to it draw Gong Credits. Ocean has an MCP server and a public API on the same data and lookalike engine.
Yes, with more than 300 partners and integrations. Ocean has native two-way sync with HubSpot, Salesforce, Pipedrive and Attio.
Yes. It lists SOC 2 Type 2, ISO 27001, 27017, 27018, 27701 and 42001, PCI DSS and the EU-U.S. Data Privacy Framework, with a Trust Center. Request the reports and check how credits and agents affect data access.
Ocean reads what each company does from its own website, learns from your closed-won and closed-lost deals, and returns ranked matches with the reason on each one.
Today we can more confidently say we're reaching out to all the companies that could potentially buy from us.
Josh Pudnos,
Director of Commercial Operations, Brandwatch
With Ocean.io we can focus our ad spend on the right companies.
Martin Nørgaard Klausen,
Co-Founder, Lead Motor, Zen Media
Working with a trusted partner saves a ton of engineering time and ongoing AI costs. Speed and quality are higher out of the gate.
Stefan Kollenberg,
Data Partnerships, Clay
Ocean.io reduced our average cost per Marketing Qualified Lead by 23%.
Garrett Butler,
Digital Engagement, CBC
Ocean.io expands the sea into an ocean, and Scalestack is great at fishing in this vast ocean.
Ezequiel,
Head of Product Operations, Scalestack
Ocean.io allows us to identify lookalike companies with incredible accuracy.
Maged,
Head of Product, Surfe
