Lead411 sells verified emails and direct dials with growth triggers and, on annual plans, Bombora buyer intent. Ocean uses contextual intelligence to find your next deal, with the reason on every account.
Used by teams at
Lead411Verified emails, direct dials and growth triggers at a low published price. A fit for US small and mid-market outbound teams.
Lead411 is a B2B contact and company database with hiring, funding and executive-change triggers, technology search, lead scoring and a Chrome extension. Direct dials and verified emails are included on every plan, and the unit you buy is exports, which roll over.
Deciding which companies are worth winning, ranked by fit learned from your won and lost deals, rather than by who is researching a topic.
Ocean is contextual intelligence for go-to-market. It reads what every company actually does from its own website, learns what good looks like from your closed-won and closed-lost deals, and ranks your whole market against it, with the reason behind each score. The ranked accounts arrive in your CRM, your rep queue or your AI agents.
What buyers weigh, grouped by the job each part does. A light blue background marks the stronger side.
| Topic | Ocean | Lead411 |
|---|---|---|
| Finding the right accounts | ||
| Lookalikes | Ocean is stronger here. Core of the product. Segments and models learned from your won and lost CRM deals. | Advanced search by industry, size, technologies, location and title, with saved searches and an AI search assistant. We found no lookalike feature documented. |
| Learns your ICP from won and lost deals | Ocean is stronger here. Learned automatically from your won and lost deals. | Lead scoring ranks prospects by positive company activity such as funding or hiring. We found no description of learning fit from your won and lost deals. |
| The reason behind each account | Ocean is stronger here. Segment, score, tier and matched signals on every account and every export. | Shows the trigger behind a score, such as recent funding or a hiring spree. That explains timing, not fit with your customers. |
| Coverage | Ocean is stronger here. Segments your whole market and shows win rate, deal size and cycle time for each segment. | Searches contacts and companies internationally. A reviewer puts it at about 450M contacts and 20M companies, and others call it strongest for US teams. |
| Contacts and data | ||
| Contacts | Verified emails and direct phones from a waterfall across 16+ data sources. Charged only when a contact is found, and exports are free. | Verified emails and direct phone numbers on every plan, sold as exports: 1,000 a month on Spark, flexible on Ignite and unlimited on Blaze. Unused exports roll over. |
| Growth triggers and Bombora intent | Doesn’t resell third-party topic intent. It matches fit, learned from your deals. | Triggers for hiring, funding and executive changes, and Bombora buyer intent on annual plans, included on Spark and an add-on on Ignite. |
| Buying signals | Up-to-date signals built in-house from each company’s own teams, leaders, hiring and website. | Hiring, funding, executive changes and growth signals, plus technology search. Intent is not available month to month or in the trial. |
| Workflow and pricing | ||
| CRM sync | Two-way with HubSpot, Salesforce, Pipedrive and Attio. Reads your deals to learn, then writes scores, segments and signals back. | A CRM Enhancer and integrations with Salesforce, HubSpot and Outreach, plus a Chrome extension. API access starts on Ignite. |
| AI agents and MCP | MCP server, public API and a chat agent on the same data and lookalike engine. | An AI search assistant in the app and an API on Ignite and Blaze. We found no MCP server documented. |
| Security and privacy | SOC 2 Type II and GDPR, per Ocean’s own site. | Publishes a privacy policy, CCPA metrics and opt-out choices, and says it is a registered data broker in several US states. We found no security report. |
| Pricing | Two ways to buy: a flat-rate plan with credits included, or a custom plan built around your deals and credit volume. | Spark at $49 a month or $490 a year, Ignite from $150 a month or $1,500 a year, Blaze by quote. |
Lead411 publishes three plans and a trial, priced on exports. Reviewers quote other figures, so check the page.
Intent is on annual plans only, so a month-to-month Spark has none. The 7-day trial gives 50 exports and no intent. Overage rates aren’t published, and the page doesn’t say whether prices are per user. Older and third-party lists show $75 to $99 a month for entry, so use the pricing page and confirm seats and caps.
A flat-rate plan with credits included, or a custom plan built around your deals.
Contacts are charged only when one is found. Exports are free.
See Ocean pricingLead411 says who is growing or researching. Ocean says who is worth winning.
Choose Lead411 if Use both ifFive steps. Most teams keep Lead411 for contacts and triggers and add Ocean to rank who to pursue.
Export your saved lists and the accounts showing intent, then run the companies through Ocean to see how many fit your closed-won pattern.
Find your plan, billing term, export balance and whether Bombora intent is included.
Connect HubSpot, Salesforce, Pipedrive or Attio. Ocean reads your closed-won and closed-lost deals to learn what a good account looks like.
Ocean proposes segments and scores, with the reason on each. Correct anything that doesn’t match how you sell.
Scores, segments and matched signals go back to your CRM, or into Apollo, Instantly or Lemlist sequences.
Expect a quote that grows with seats, credits and add-ons, because the entry price is the smallest line; price your real volume.
Expect a quote that grows with seats, credits and add-ons, because the entry price is the smallest line; price your real volume.
Expect a headline database size, because counts come from its own records and not your market; ask for coverage on your list.
Expect a trust-center link or a request form, because reports sit behind a sales step; ask for the date and scope.
Ocean is better because it tells it like it is: contextual intelligence to find your next deal, with the reason on every account.
Start using OceanThe right alternative depends on what you use Lead411 for. Here’s what each is built for and where Ocean starts.
ZoomInfo
Apollo
Bombora
Cognism
LushaShort answers on what Lead411 does, what it costs, how Ocean compares and what to check before you buy.
A B2B contact and company database with verified emails, direct dials, growth triggers, technology search and, on annual plans, Bombora buyer intent, for outbound teams.
Spark is $49 a month for 1,000 exports or $490 a year for 12,000 with intent included. Ignite starts at $150 a month or $1,500 a year, and Blaze is by quote. A 7-day trial gives 50 exports.
On annual plans: included with Spark and an add-on with Ignite, optional on Blaze. Monthly plans and the trial don’t have it.
We found no description of that. Ocean reads your CRM deals, clusters them into segments with win rate, cycle and deal size, and ranks every company against them.
We found none documented. It has an API on Ignite and Blaze. Ocean has an MCP server and a public API on the same data and lookalike engine.
Intent shows which companies are researching topics now. Fit, which Ocean learns from your won and lost deals, shows which companies resemble the customers you win. Many teams use both.
It publishes a privacy policy and CCPA information and is a registered data broker in several US states. We found no security report, so ask what it can provide.
Ocean reads what each company does from its own website, learns from your closed-won and closed-lost deals, and returns ranked matches with the reason on each one.
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