Leadinfo tells you which companies visit your website, using company-level identification with a European privacy approach. Ocean uses contextual intelligence to find your next deal, with the reason on every account.
Used by teams at
LeadinfoSeeing which companies visit your site, without cookies. A fit for European teams that need a privacy-first approach.
Leadinfo is a Dutch visitor identification tool that has been part of team.blue since 2022. It matches visits to companies rather than individuals, scores the visitors against your ICP, shows the pages they read and sends the results to a CRM, with a database of decision makers behind each company.
Telling you which companies fit your business across the whole market, including the ones that never visit your site.
Ocean is contextual intelligence for go-to-market. It reads what every company actually does from its own website, learns what good looks like from your closed-won and closed-lost deals, and ranks your whole market against it, with the reason behind each score. The ranked accounts arrive in your CRM, your rep queue or your AI agents.
What buyers weigh, grouped by the job each part does. A light blue background marks the stronger side.
| Topic | Ocean | Leadinfo |
|---|---|---|
| Finding the right accounts | ||
| Lookalikes | Ocean is stronger here. Core of the product. Segments and models learned from your won and lost CRM deals. | Not its job. It identifies companies that visit your website and doesn’t find companies that resemble your customers. |
| Learns your ICP from won and lost deals | Ocean is stronger here. Learned automatically from your won and lost deals. | Visitors are scored automatically against filters and personas you set. It doesn’t describe learning fit from your CRM’s won and lost deals. |
| The reason behind each account | Ocean is stronger here. Segment, score, tier and matched signals on every account and every export. | Shows the company, its financials, its LinkedIn profile and the pages it viewed. That explains the visit, not why the company fits. |
| Coverage beyond your own traffic | Ocean is stronger here. Segments your whole market and shows win rate, deal size and cycle time for each segment. | Limited to companies that visit your site. A company that fits but never visits doesn’t appear. |
| Contacts and data | ||
| Contacts | Verified emails and direct phones from a waterfall across 16+ data sources. Charged only when a contact is found, and exports are free. | A database of 300M+ decision makers, with LinkedIn profiles, phone numbers and email addresses, for the companies it identifies. |
| Visitor identification | Doesn’t identify website visitors. It works from the market, not your traffic. | Real-time company-level identification without cookies, with the pages visited. Leadinfo says it identifies roughly 30% of visitors. |
| Buying signals | Up-to-date signals built in-house from each company’s own teams, leaders, hiring and website. | Website behavior and Google Ads and LinkedIn Ads campaign data, with screen recordings on higher plans. |
| Workflow and pricing | ||
| CRM sync | Two-way with HubSpot, Salesforce, Pipedrive and Attio. Reads your deals to learn, then writes scores, segments and signals back. | 70+ native integrations. Automated sync starts on Scale, and Salesforce, Marketo and unlimited users are on Pro. |
| AI agents and MCP | MCP server, public API and a chat agent on the same data and lookalike engine. | Triggers, automations and an outreach add-on. We found no MCP server documented. |
| Security and privacy | SOC 2 Type II and GDPR, per Ocean’s own site. | ISO 27001 certified, hosted in the EU, with a GDPR approach built on company-level data from IP addresses and deletion on request. |
| Pricing | Two ways to buy: a flat-rate plan with credits included, or a custom plan built around your deals and credit volume. | Starter from €69 a month on annual billing, Scale from €159 and Pro from €359, by identified companies a month. A 14-day trial needs no card. |
Leadinfo prices by the number of unique companies it identifies each month, not by visitors. A company that returns ten times counts once.
Older write-ups quote €59 to €599, because Leadinfo has changed its tiers. After the trial it sends a quote based on the companies identified during the trial, and if you exceed your limit it keeps collecting leads but shows them only after an upgrade. Monthly billing costs more, and annual contracts renew automatically with a month’s notice.
A flat-rate plan with credits included, or a custom plan built around your deals.
Contacts are charged only when one is found. Exports are free.
See Ocean pricingLeadinfo shows who came to you. Ocean shows who you should be going after, including everyone who didn’t.
Choose Leadinfo if Use both ifFive steps. Most teams keep Leadinfo for visits and add Ocean to find the companies behind the rest of the market.
Export the companies Leadinfo identified and their scores, then run them through Ocean to see how many fit your closed-won pattern.
Find your plan, identified-company allowance and renewal date, and note the one-month notice on annual billing.
Connect HubSpot, Salesforce, Pipedrive or Attio. Ocean reads your closed-won and closed-lost deals to learn what a good account looks like.
Ocean proposes segments and scores, with the reason on each. Correct anything that doesn’t match how you sell.
Scores, segments and matched signals go back to your CRM, or into Apollo, Instantly or Lemlist sequences.
Expect a headline database size, because counts come from its own records and not your market; ask for coverage on your list.
Expect a quote that grows with seats, credits and add-ons, because the entry price is the smallest line; price your real volume.
Expect rules, filters and signals you set, because a model of your own deals is not what it leads with; ask for a test on your accounts.
Expect roadmap and packaging answers to move, because ownership and plans changed recently; get commitments in writing.
Ocean is better because it tells it like it is: contextual intelligence to find your next deal, with the reason on every account.
Start using OceanThe right alternative depends on what you use Leadinfo for. Here’s what each is built for and where Ocean starts.
Leadfeeder
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Common RoomShort answers on what Leadinfo does, what it costs, how Ocean compares and what to check before you buy.
A Dutch website visitor identification tool, part of team.blue, that identifies the companies visiting your site, scores them, shows the pages they read and sends them to a CRM. It is strongest in the Benelux and DACH regions.
Canada’s Visitor Queue, announced in January 2026, to reach North America. It follows earlier purchases including CANDDi in 2025, and is its fifth acquisition since joining team.blue.
Starter is from €69 a month on annual billing, Scale from €159 and Pro from €359, depending on the unique companies identified each month. Monthly billing is higher, and there is a 14-day trial without a card.
Its lead scoring uses filters and personas you set, and its pages don’t describe learning from your won and lost deals. Ocean reads your CRM deals, learns the ICP and ranks the whole market against it.
We found no MCP server documented. Ocean has an MCP server and a public API on the same data and lookalike engine.
Yes, with 70+ native integrations including Salesforce, HubSpot, Pipedrive and Microsoft Dynamics. Ocean has native two-way sync with HubSpot, Salesforce, Pipedrive and Attio.
It lists ISO 27001 certification, EU hosting and a documented GDPR approach built on company-level data. We found no SOC 2 statement, so ask what reports and data terms it can provide.
Ocean reads what each company does from its own website, learns from your closed-won and closed-lost deals, and returns ranked matches with the reason on each one.
Today we can more confidently say we're reaching out to all the companies that could potentially buy from us.
Josh Pudnos,
Director of Commercial Operations, Brandwatch
With Ocean.io we can focus our ad spend on the right companies.
Martin Nørgaard Klausen,
Co-Founder, Lead Motor, Zen Media
Working with a trusted partner saves a ton of engineering time and ongoing AI costs. Speed and quality are higher out of the gate.
Stefan Kollenberg,
Data Partnerships, Clay
Ocean.io reduced our average cost per Marketing Qualified Lead by 23%.
Garrett Butler,
Digital Engagement, CBC
Ocean.io expands the sea into an ocean, and Scalestack is great at fishing in this vast ocean.
Ezequiel,
Head of Product Operations, Scalestack
Ocean.io allows us to identify lookalike companies with incredible accuracy.
Maged,
Head of Product, Surfe
