Untitled identifies visitors and builds audiences for consumer brands and agencies. Ocean ranks the B2B accounts that fit your best customers, learned from your own deals.
Used by teams at
UntitledIdentifying visitors and activating audiences across ads, CTV and direct mail.
Untitled resolves anonymous website traffic to real people, builds intent audiences and activates them across ad platforms, its own connected-TV platform and direct mail. It’s built mainly for consumer brands and the performance agencies behind them, with a white-label program for agencies.
Ranking the B2B accounts that fit your best customers.
Ocean is contextual intelligence for go-to-market. It reads what every company actually does from its own website, learns what good looks like from your closed-won and closed-lost deals, and ranks your whole market against it, with the reason behind each score. The ranked accounts arrive in your CRM, your rep queue or your AI agents.
What buyers weigh, grouped by the job each part does. A green check marks the stronger side.
| Topic | Ocean.io logo Ocean | Untitled |
|---|---|---|
| Finding the right accounts | ||
| Lookalikes from your closed-won deals | Ocean is stronger here. Core of the product. Segments and models learned from your won and lost CRM deals. | Intent audiences built from visitors and 36,000+ contextual topics. |
| B2B account fit | Ocean is stronger here. Built for B2B accounts, with the ICP learned from your deals. | B2B is supported, but its graph is consumer-first. |
| The reason behind each account | Ocean is stronger here. Segment, score, tier and matched signals on every account and every export. | Audience membership and intent topics, not a fit reason. |
| Contacts and data | ||
| Visitor identification | Not offered. | Untitled is stronger here. Identifies 55% of anonymous traffic on average, by its own count, from a US-only graph. |
| Company data | 85M+ companies, built from the open web. | 300M+ US person-level records, by its own count. |
| Workflow and pricing | ||
| Media activation | Sends ranked accounts to your CRM and sequencer. It sells no media. | Untitled is stronger here. Activates across ad platforms, its own connected-TV platform and direct mail. |
| Pricing | Ocean is stronger here. Two ways to buy: a flat-rate plan with credits included, or a custom plan built around your deals and credit volume. | $500 a month, or $1,000, billed annually. Media is billed separately. |
Untitled publishes its prices, billed annually. Media buying and direct mail cost extra.
Untitled published a detailed “Untitled vs DataMoon” comparison page in September 2026, using the rival’s own numbers and offering a free migration.
A flat-rate plan with credits included, or a custom plan built around your deals.
Contacts are charged only when one is found. Exports are free.
See Ocean pricingUntitled activates audiences. Ocean tells B2B teams which accounts fit.
Choose Untitled if Ocean.io logo Use both ifFive steps. Most B2B teams add Ocean beside Untitled rather than replace it.
Find your plan, your monthly visitor count and your annual renewal date.
Export your intent audiences, and note which campaigns depend on them.
Connect HubSpot, Salesforce, Pipedrive or Attio. Ocean reads your closed-won and closed-lost deals to learn what a good account looks like.
Ocean proposes segments and scores, with the reason on each. Correct anything that doesn’t match how you sell.
Scores, segments and matched signals go back to your CRM, or into Apollo, Instantly or Lemlist sequences.
The right alternative depends on what you use Untitled for. Here’s what each is built for and where Ocean starts.
DataMoonBuilt for Teams that start from website visitors and intent topics, then activate them across channels.
Where Ocean starts Ocean starts from which accounts fit your best customers, then lets intent decide when.
RB2BBuilt for Teams that want to see which people visit their website, in Slack, in real time.
Where Ocean starts Ocean finds the accounts that should be visiting but aren’t, ranked from your wins.
LeadfeederBuilt for European teams that identify the companies visiting their website and score them for fit.
Where Ocean starts Ocean ranks the accounts that haven’t visited yet, from your own wins.
6senseBuilt for Enterprise teams that predict in-market accounts and run ads, sales alerts and AI email around them.
Where Ocean starts Ocean shows which accounts look like your wins and why, without a multi-year enterprise contract.
DemandbaseBuilt for Enterprise ABM programs that combine account data, intent and advertising.
Where Ocean starts Ocean ranks accounts from your own wins and sells no intent or advertising.
Short answers on Untitled’s cost, what it activates, how Ocean compares and who each is built for.
Starter is $500 a month and Growth is $1,000 a month, both billed annually. Enterprise and agency plans are custom, and media is billed separately.
Consumer brands and the performance agencies behind them. It also offers a white-label program for agencies.
B2B is supported, but its identity graph is consumer-first and US-only. Ocean is built for B2B account fit.
Yes. Use Untitled to identify visitors and activate audiences, and Ocean to rank which B2B accounts fit your customers.
Ocean reads what each company does from its own website, learns from your closed-won and closed-lost deals, and returns ranked matches with the reason on each one.
Connect your CRM so Ocean reads your won and lost deals, review the segments and scores it proposes, then compare them with your Untitled audiences.
