LeadMagic finds and verifies emails, mobile numbers and company data for records you already have, and charges only when it returns a result. Ocean uses contextual intelligence to find your next deal, with the reason on every account.
Used by teams at
LeadMagicA cheap, API-first enrichment layer for emails and mobiles. A fit for GTM engineers working in Clay and sequencers.
LeadMagic is an enrichment layer, not an app to run your sales in. It returns verified work emails, mobiles and company data through a REST API, a hosted MCP server and Clay, Apollo and Zapier integrations.
Deciding which companies to enrich in the first place, ranked by fit learned from your won and lost deals, with the reason on each.
Ocean is contextual intelligence for go-to-market. It reads what every company actually does from its own website, learns what good looks like from your closed-won and closed-lost deals, and ranks your whole market against it, with the reason behind each score. The ranked accounts arrive in your CRM, your rep queue or your AI agents.
What buyers weigh, grouped by the job each part does. A light blue background marks the stronger side.
| Topic | Ocean | LeadMagic |
|---|---|---|
| Finding the right accounts | ||
| Lookalikes | Ocean is stronger here. Core of the product. Segments and models learned from your won and lost CRM deals. | Search across people, companies and job posts, free to browse on its top two plans. We found no lookalike feature documented. |
| Learns your ICP from won and lost deals | Ocean is stronger here. Learned automatically from your won and lost deals. | It enriches the records you send and leaves the choice of who to enrich to you. We found no description of learning fit from won and lost deals. |
| The reason behind each account | Ocean is stronger here. Segment, score, tier and matched signals on every account and every export. | Returns fields such as a verified email, a status and company data. It doesn’t explain why an account is worth contacting. |
| Coverage | Ocean is stronger here. Segments your whole market and shows win rate, deal size and cycle time for each segment. | 400M+ people, 25M+ companies and 46M+ job posts, by its own count. Reviewers report thinner mobile coverage outside North America. |
| Contacts and data | ||
| Contacts | Verified emails and direct phones from a waterfall across 16+ data sources. Charged only when a contact is found, and exports are free. | A valid work email costs 1 credit, a validation 0.25 and a mobile 5. A lookup that finds nothing is free. |
| Enrichment for records you already have | Built to rank companies first, not to enrich arbitrary records one call at a time. | Core strength: email and mobile finding, validation and company data by REST, CLI, MCP or bulk CSV, with up to 1,500 lookups a minute on the top plan. |
| Buying signals | Up-to-date signals built in-house from each company’s own teams, leaders, hiring and website. | Job posts and a job-change detector at 3 credits a check. Reviewers note it’s on-demand checks, not an alert feed. |
| Workflow and pricing | ||
| CRM sync | Two-way with HubSpot, Salesforce, Pipedrive and Attio. Reads your deals to learn, then writes scores, segments and signals back. | Native Clay, Apollo and Salesforce, plus Smartlead, Instantly, Zapier, Make and n8n. HubSpot is listed as coming soon. |
| AI agents and MCP | MCP server, public API and a chat agent on the same data and lookalike engine. | A hosted MCP server with OAuth for Claude, ChatGPT, Cursor and others, with separate tool sets for enrichment, tables and bulk jobs. |
| Security and privacy | SOC 2 Type II and GDPR, per Ocean’s own site. | Publishes a security program, encryption, MFA and a DPA with standard contractual clauses, and says it makes no inflated certification claims. It names no SOC 2 report. |
| Pricing | Two ways to buy: a flat-rate plan with credits included, or a custom plan built around your deals and credit volume. | Published: $99, $249, $499 or $849 a month on one credit pool. |
LeadMagic sells four plans on one credit pool shared by the app, API, MCP and CLI. Failed lookups are free, and annual billing is about two months free.
The entry plan moved in 2026. A Basic plan at $49.99 or $59.99 and a free trial appear in older write-ups, and the current page lists Essential at $99 and says new accounts pick a paid plan. Top-up credits cost $0.016 to $0.024 each, above the plan rate. Inside Clay, credits are priced separately, so the cost per email differs there.
A flat-rate plan with credits included, or a custom plan built around your deals.
Contacts are charged only when one is found. Exports are free.
See Ocean pricingLeadMagic finds the contact data. Ocean decides which companies are worth finding it for.
Choose LeadMagic if Use both ifFive steps. Most teams keep LeadMagic for enrichment and add Ocean to decide what to enrich.
Export a list you enriched with LeadMagic, then run the companies through Ocean to see how many fit your closed-won pattern.
Find which endpoints and mobiles use the most credits, and whether your plan’s seats and rollover fit your team.
Connect HubSpot, Salesforce, Pipedrive or Attio. Ocean reads your closed-won and closed-lost deals to learn what a good account looks like.
Ocean proposes segments and scores, with the reason on each. Correct anything that doesn’t match how you sell.
Scores, segments and matched signals go back to your CRM, or into Apollo, Instantly or Lemlist sequences.
Expect a headline database size, because counts come from its own records and not your market; ask for coverage on your list.
Expect a quote that grows with seats, credits and add-ons, because the entry price is the smallest line; price your real volume.
Expect export and no-code connectors first, with two-way sync tied to the plan; confirm what is live on yours.
Expect a trust-center link or a request form, because reports sit behind a sales step; ask for the date and scope.
Ocean is better because it tells it like it is: contextual intelligence to find your next deal, with the reason on every account.
Start using OceanThe right alternative depends on what you use LeadMagic for. Here’s what each is built for and where Ocean starts.
Apollo
Clay
ZoomInfo
Cognism
LushaShort answers on what LeadMagic does, what it costs, how Ocean compares and what to check before you buy.
An API-first enrichment layer that finds and verifies work emails and mobile numbers and returns company data, through REST, CLI, MCP and integrations such as Clay, Apollo and Smartlead.
Essential is $99 a month for 5,000 credits, Growth $249 for 20,000, Professional $499 for 50,000 and Ultimate $849 for 100,000. A valid email is 1 credit and a mobile 5, and failed lookups are free.
We found no lookalike feature documented. It searches people, companies and job posts by filters. Ocean finds lookalikes of your best customers, learned from your won and lost deals.
We found no description of that. Ocean reads your CRM deals, clusters them into segments with win rate, cycle and deal size, and ranks every company against them.
Yes, a hosted MCP server with OAuth for Claude, ChatGPT, Cursor and others. Ocean has an MCP server and a public API on the same data and lookalike engine.
Yes, often in Clay: Ocean picks the accounts and LeadMagic finds the contacts, so credits go on companies that look like your wins.
It publishes a security program, encryption, MFA and a DPA, and says it makes no inflated certification claims. It names no SOC 2 report, so ask what it can provide.
Ocean reads what each company does from its own website, learns from your closed-won and closed-lost deals, and returns ranked matches with the reason on each one.
Today we can more confidently say we're reaching out to all the companies that could potentially buy from us.
Josh Pudnos,
Director of Commercial Operations, Brandwatch
With Ocean.io we can focus our ad spend on the right companies.
Martin Nørgaard Klausen,
Co-Founder, Lead Motor, Zen Media
Working with a trusted partner saves a ton of engineering time and ongoing AI costs. Speed and quality are higher out of the gate.
Stefan Kollenberg,
Data Partnerships, Clay
Ocean.io reduced our average cost per Marketing Qualified Lead by 23%.
Garrett Butler,
Digital Engagement, CBC
Ocean.io expands the sea into an ocean, and Scalestack is great at fishing in this vast ocean.
Ezequiel,
Head of Product Operations, Scalestack
Ocean.io allows us to identify lookalike companies with incredible accuracy.
Maged,
Head of Product, Surfe
