Sales Navigator helps reps find people on LinkedIn. Ocean decides which accounts belong on the list first, ranked from your own won and lost deals.
Used by teams at
Sales NavigatorFinding people and warm paths on LinkedIn, now with AI search.
Sales Navigator is LinkedIn’s paid prospecting tool. Reps search accounts and leads with 50+ filters, save lists and get AI features such as Account IQ, Lead IQ and natural-language search. It sells per seat.
Deciding which accounts belong on the list, ranked from your own deals.
Ocean is contextual intelligence for go-to-market. It reads what every company actually does from its own website, learns what good looks like from your closed-won and closed-lost deals, and ranks your whole market against it, with the reason behind each score. The ranked accounts arrive in your CRM, your rep queue or your AI agents.
What buyers weigh, grouped by the job each part does. A green check marks the stronger side.
| Topic | Ocean.io logo Ocean | Sales Navigator |
|---|---|---|
| Finding the right accounts | ||
| Lookalikes from your closed-won deals | Ocean is stronger here. Core of the product. Segments and models learned from your won and lost CRM deals. | Lead and account recommendations from saved leads and activity. |
| Where the ICP comes from | Ocean is stronger here. Learned automatically from your won and lost deals. | Onboarding that asks reps to describe their ideal buyers and target accounts. |
| The reason behind each account | Ocean is stronger here. Segment, score, tier and matched signals on every account and every export. | Account IQ summaries of each account. |
| Market sizing and segments | Ocean is stronger here. Segments your whole market and shows win rate, deal size and cycle time for each segment. | Lists and searches each rep builds with 50+ filters. |
| Contacts and data | ||
| People and relationships | Verified emails and direct phones from a waterfall across 16+ data sources. Charged only when a contact is found, and exports are free. | Sales Navigator is stronger here. Live LinkedIn profiles, TeamLink, InMail and warm-intro paths. |
| Company data | 85M+ companies, built from the open web. | LinkedIn’s company and member data, from a network of 1B+ members. |
| Buying signals | Up-to-date signals built in-house from each company’s own teams, leaders, hiring and website. | Buyer intent signals, on the Advanced plan and up. |
| Workflow and pricing | ||
| CRM sync | Ocean is stronger here. Two-way with HubSpot, Salesforce, Pipedrive and Attio. Reads your deals to learn, then writes scores, segments and signals back. | CRM sync on Advanced and up, with Lead IQ inside the CRM on Advanced Plus. |
| Pricing | Ocean is stronger here. Two ways to buy: a flat-rate plan with credits included, or a custom plan built around your deals and credit volume. | Per seat: $89.99 a month on Core billed annually, and $149.99 on Advanced. |
Keep Sales Navigator for people and relationships. Use Ocean to decide which accounts belong on the list.
Choose Sales Navigator if Ocean.io logo Use both ifThe right alternative depends on what you use Sales Navigator for. Here’s what each is built for and where Ocean starts.
ZoomInfoBuilt for Contact and direct-dial volume, with third-party intent, in one contract.
Where Ocean starts Ocean ranks accounts from your closed-won deals instead of selling a database.
ApolloBuilt for Contacts and sequencing in one tool, with published self-serve plans.
Where Ocean starts Ocean starts from which accounts deserve outreach, then pushes contacts to Apollo, Instantly or Lemlist sequences.
LushaBuilt for Individual reps who need quick contact lookups from a browser extension.
Where Ocean starts Ocean decides which accounts to work, with a Chrome extension for company data as you browse.
CognismBuilt for Teams selling into Europe that need phone-verified mobile numbers and GDPR-focused data.
Where Ocean starts Ocean ranks the accounts first, then finds the contacts.
LeadspaceBuilt for Teams that keep GTM profiles, signals, routing and scoring accurate in one data cloud.
Where Ocean starts Ocean ranks your market from your own won and lost deals, with the reason on each score.
