RocketReach finds emails and phone numbers for the people you search for, through a web app, a browser extension, an API and an MCP server. Ocean uses contextual intelligence to find your next deal, with the reason on every account.
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RocketReachFast email and phone lookups for named people, with a free tier. A fit for individual sellers, recruiters and small teams.
RocketReach is a contact and company lookup tool with 700M profiles and 60M companies by its own count, 50+ search filters, a browser extension, an API, an MCP server and CRM integrations. It also has outreach tools, Autopilot workflows, news, technographics and, on its top plan, intent data.
Deciding which companies are worth winning, ranked by fit learned from your won and lost deals, before you look up anyone at them.
Ocean is contextual intelligence for go-to-market. It reads what every company actually does from its own website, learns what good looks like from your closed-won and closed-lost deals, and ranks your whole market against it, with the reason behind each score. The ranked accounts arrive in your CRM, your rep queue or your AI agents.
What buyers weigh, grouped by the job each part does. A light blue background marks the stronger side.
| Topic | Ocean | RocketReach |
|---|---|---|
| Finding the right accounts | ||
| Lookalikes | Ocean is stronger here. Core of the product. Segments and models learned from your won and lost CRM deals. | Searches people and companies by filters such as industry, size, location and title. We found no lookalike feature documented. |
| Learns your ICP from won and lost deals | Ocean is stronger here. Learned automatically from your won and lost deals. | You define who to find through search filters, and its AI recommendations help with outreach. We found no description of learning fit from your won and lost deals. |
| The reason behind each account | Ocean is stronger here. Segment, score, tier and matched signals on every account and every export. | Results match your filters. We found no per-account reason for why a company fits. |
| Coverage | Ocean is stronger here. Segments your whole market and shows win rate, deal size and cycle time for each segment. | Says 700M profiles and 60M companies worldwide, with notable coverage in healthcare, legal, founders and technology. |
| Contacts and data | ||
| Contacts | Verified emails and direct phones from a waterfall across 16+ data sources. Charged only when a contact is found, and exports are free. | Professional and personal emails and phone numbers, looked up on demand and verified in real time. A lookup that finds no verified email or phone is refunded. |
| Companies | 85M+ companies, built from the open web. | Company search and lookup, with news, technographics and org charts on higher plans. |
| Buying signals | Up-to-date signals built in-house from each company’s own teams, leaders, hiring and website. | Intent data and healthcare data on the top plan, plus news and technographics. It doesn’t name the intent provider. |
| Workflow and pricing | ||
| CRM sync | Two-way with HubSpot, Salesforce, Pipedrive and Attio. Reads your deals to learn, then writes scores, segments and signals back. | Integrations with Salesforce, HubSpot, Outreach, Salesloft and Bullhorn, plus Zapier. |
| AI agents and MCP | MCP server, public API and a chat agent on the same data and lookalike engine. | Documents an MCP server with setup guides for ChatGPT, Claude, Cursor and others, and a REST API with webhooks. Reviewers say both are on paid plans. |
| Security and privacy | SOC 2 Type II and GDPR, per Ocean’s own site. | We couldn’t open a security page. Ask for its security report and data sources before a review. |
| Pricing | Two ways to buy: a flat-rate plan with credits included, or a custom plan built around your deals and credit volume. | A free plan with 5 lookups, three paid per-seat plans and team plans from $6K a year. |
RocketReach lists a free plan, three paid per-seat plans and team plans. Its pricing page doesn’t show amounts as text, and reviewers quote different figures, so check the page.
Annual plans list unlimited lookups but cap exports, which are CSV downloads, CRM syncs and API pulls. The API now uses a universal credit system where a verified professional email costs 2 credits and a phone costs 6. Plans are per seat and, reviewers say, renew automatically, so confirm the cap, the seats and the renewal terms.
A flat-rate plan with credits included, or a custom plan built around your deals.
Contacts are charged only when one is found. Exports are free.
See Ocean pricingRocketReach finds the contacts. Ocean picks the companies worth calling.
Choose RocketReach if Use both ifFive steps. Most teams keep RocketReach for lookups and add Ocean to decide whom to look up.
Export your saved lists and looked-up contacts, then run the companies through Ocean to see how many match your closed-won pattern.
Find your plan, billing term, seats, export balance and renewal date.
Connect HubSpot, Salesforce, Pipedrive or Attio. Ocean reads your closed-won and closed-lost deals to learn what a good account looks like.
Ocean proposes segments and scores, with the reason on each. Correct anything that doesn’t match how you sell.
Scores, segments and matched signals go back to your CRM, or into Apollo, Instantly or Lemlist sequences.
Expect annual terms that renew on their own, because that is how it is sold; get notice dates, price caps and export rights in writing.
Expect a quote that grows with seats, credits and add-ons, because the entry price is the smallest line; price your real volume.
Expect a headline database size, because counts come from its own records and not your market; ask for coverage on your list.
Expect a trust-center link or a request form, because reports sit behind a sales step; ask for the date and scope.
Ocean is better because it tells it like it is: contextual intelligence to find your next deal, with the reason on every account.
Start using OceanThe right alternative depends on what you use RocketReach for. Here’s what each is built for and where Ocean starts.
ZoomInfo
Apollo
Lusha
UpLead
CognismShort answers on what RocketReach does, what it costs, how Ocean compares and what to check before you buy.
A contact and company lookup tool for emails and phone numbers, sold through a web app, a browser extension, an API and an MCP server, with outreach tools and CRM integrations.
There is a free plan with 5 lookups, three paid per-seat plans and team plans from $6K a year. Reviewers quote different prices for Essentials and Pro, so check the pricing page for your term.
A lookup reveals a contact inside RocketReach. An export takes it out through a CSV, a CRM sync or the API. Reviewers say annual plans list unlimited lookups but cap exports.
We found no description of that. Ocean reads your CRM deals, clusters them into segments with win rate, cycle and deal size, and ranks every company against them.
Yes. Its documentation covers an MCP server with setup guides for several AI tools. Ocean’s MCP server and public API run on its own data and lookalike engine.
Reviewers place intent data on the top plan. It shows who is researching now, while Ocean’s fit shows who resembles the customers you win. Many teams use both.
We couldn’t open a security page for it. Ask what report and data-source documentation it can provide.
Ocean reads what each company does from its own website, learns from your closed-won and closed-lost deals, and returns ranked matches with the reason on each one.
Today we can more confidently say we're reaching out to all the companies that could potentially buy from us.
Josh Pudnos,
Director of Commercial Operations, Brandwatch
With Ocean.io we can focus our ad spend on the right companies.
Martin Nørgaard Klausen,
Co-Founder, Lead Motor, Zen Media
Working with a trusted partner saves a ton of engineering time and ongoing AI costs. Speed and quality are higher out of the gate.
Stefan Kollenberg,
Data Partnerships, Clay
Ocean.io reduced our average cost per Marketing Qualified Lead by 23%.
Garrett Butler,
Digital Engagement, CBC
Ocean.io expands the sea into an ocean, and Scalestack is great at fishing in this vast ocean.
Ezequiel,
Head of Product Operations, Scalestack
Ocean.io allows us to identify lookalike companies with incredible accuracy.
Maged,
Head of Product, Surfe
