Rox is a revenue-agent platform that researches accounts, finds and verifies contacts, runs outreach and prepares deals on top of your CRM. Ocean uses contextual intelligence to find your next deal, with the reason on every account.
Used by teams at
RoxRunning the work around an account end to end, on top of your CRM. A fit for teams that want agents across the whole motion.
Rox gives sellers AI agents that sit on a knowledge graph built from your CRM, email, calendar and call data plus public information. Its Sales Intelligence agent finds companies that match an ICP and scores accounts and contacts against it.
Learning which companies fit from your own won and lost deals, then ranking the whole market with the reason on each account.
Ocean is contextual intelligence for go-to-market. It reads what every company actually does from its own website, learns what good looks like from your closed-won and closed-lost deals, and ranks your whole market against it, with the reason behind each score. The ranked accounts arrive in your CRM, your rep queue or your AI agents.
What buyers weigh, grouped by the job each part does. A light blue background marks the stronger side.
| Topic | Ocean | Rox |
|---|---|---|
| Finding the right accounts | ||
| Lookalikes | Ocean is stronger here. Core of the product. Segments and models learned from your won and lost CRM deals. | Prospecting finds new companies that match your ICP, with a prompt such as “find me 50 companies that look like my best customers.” The Outbound agent searches across accounts you already own. |
| Learns your ICP from won and lost deals | Ocean is stronger here. Learned automatically from your won and lost deals. | ICP fit scoring rates accounts and contacts against an ICP you describe. Rox uses your CRM, email and call data as context, but its pages don’t describe learning the ICP from your won and lost deals. |
| The reason behind each account | Segment, score, tier and matched signals on every account and every export. | Every lead gets a fit assessment with the reasoning shown, rejections say why, and each recommended next action shows the signal behind it. |
| Segments your market | Ocean is stronger here. Segments your whole market and shows win rate, deal size and cycle time for each segment. | Plan and prioritize target territories and accounts in the user guide. Win rate, deal size and cycle time by segment aren’t described. |
| Contacts and data | ||
| Contacts | Verified emails and direct phones from a waterfall across 16+ data sources. Charged only when a contact is found, and exports are free. | Pulls from 17+ enrichment providers, confirms each person is still in the role and verifies every email before an agent uses it. |
| Buying signals | Up-to-date signals built in-house from each company’s own teams, leaders, hiring and website. | Funding, growth, hiring surges, site activity, leadership changes and earnings commentary, with alerts and a next step attached. |
| Outreach, dialer and deal work | Ranks accounts and hands them off. Outreach and deal work stay in your own tools. | Multi-channel sequences, reply handling and meeting booking, meeting prep, deal-management agents, renewal flags and custom agents. |
| Workflow and pricing | ||
| CRM sync | Two-way with HubSpot, Salesforce, Pipedrive and Attio. Reads your deals to learn, then writes scores, segments and signals back. | Salesforce with writeback, HubSpot and Microsoft Dynamics 365, plus email, calendar, Slack and Teams. Writeback is on the Teams plan. |
| AI agents and MCP | MCP server, public API and a chat agent on the same data and lookalike engine. | A public API, in alpha, to enrich companies and people, search prospects in plain language and validate matches. We found no MCP server documented. |
| Security and company scale | SOC 2 Type II and GDPR, per Ocean’s own site. | SOC 2 Type 2 and GDPR, with a Trust Center that posts the SOC 2 report and a penetration-test summary. ISO 27001 is listed as coming soon. |
| Pricing | Two ways to buy: a flat-rate plan with credits included, or a custom plan built around your deals and credit volume. | Start free and pay for agent work: Individual $100 a month, Teams $255 a month with unlimited seats, Enterprise by quote. |
Rox meters agent work in Agent Actions. Every paid plan on its pricing page is billed monthly, and Teams includes unlimited seats.
Different tasks use different numbers of actions, and a multi-step task can use many, so the monthly allowance depends on the work. Third-party reviews say unused actions don’t roll over. Rox’s mid-tier plan changed in August 2026, from a $50 Core plan to a $100 Individual plan, so older write-ups list different plans.
A flat-rate plan with credits included, or a custom plan built around your deals.
Contacts are charged only when one is found. Exports are free.
See Ocean pricingRox works the accounts, contacts and deals in your book. Ocean decides which companies belong in that book, from what you actually won.
Choose Rox if Use both ifFive steps. Most teams keep Rox for working accounts and add Ocean to choose which ones to add.
Export the accounts with their Rox fit assessments, then run the same companies through Ocean to compare which it ranks highest against your closed-won deals.
Find your plan, how many actions you’ve used this month and your renewal date. Unused actions may not roll over.
Connect HubSpot, Salesforce, Pipedrive or Attio. Ocean reads your closed-won and closed-lost deals to learn what a good account looks like.
Ocean proposes segments and scores, with the reason on each. Correct anything that doesn’t match how you sell.
Scores, segments and matched signals go back to your CRM, or into Apollo, Instantly or Lemlist sequences.
Expect rules, filters and signals you set, because a model of your own deals is not what it leads with; ask for a test on your accounts.
Expect a quote that grows with seats, credits and add-ons, because the entry price is the smallest line; price your real volume.
Expect rules, filters and signals you set, because a model of your own deals is not what it leads with; ask for a test on your accounts.
Expect export and no-code connectors first, with two-way sync tied to the plan; confirm what is live on yours.
Ocean is better because it tells it like it is: contextual intelligence to find your next deal, with the reason on every account.
Start using OceanThe right alternative depends on what you use Rox for. Here’s what each is built for and where Ocean starts.
Amplemarket
Clay
Agentforce
ZoomInfo
EvergrowthShort answers on what Rox costs, how its agents decide fit, how Ocean compares and what to check before you buy.
A revenue-agent platform for sales teams. AI agents research accounts, find and verify contacts, run outreach, prepare meetings and manage deals and renewals, using your CRM, email and call data plus public information.
There’s a free start, then Individual at $100 a month for 10,000 agent actions and Teams at $255 a month for 15,000 actions with unlimited seats. Enterprise is by quote. Different tasks use different numbers of actions.
It scores accounts and contacts against an ICP you describe and shows the reasoning and the signals behind each recommendation. Ocean learns the fit from your own won and lost deals and ranks the whole market against it.
It uses your CRM, email and call data as context, but its pages don’t describe learning the ICP from your won and lost deals. Ocean reads your CRM deals, learns the ICP and ranks the market against it.
Rox has a public API, in alpha, to enrich companies and people, search prospects in plain language and validate matches. We found no MCP server documented. Ocean has an MCP server and a public API on the same data and lookalike engine.
Yes: Salesforce with writeback, HubSpot and Microsoft Dynamics 365. Ocean has native two-way sync with HubSpot, Salesforce, Pipedrive and Attio.
It lists SOC 2 Type 2 and GDPR, publishes the SOC 2 report and a penetration-test summary in a Trust Center, and says customer data is never used to train generalized models. ISO 27001 is listed as coming soon. Request the report and subprocessor list.
Ocean reads what each company does from its own website, learns from your closed-won and closed-lost deals, and returns ranked matches with the reason on each one.
Today we can more confidently say we're reaching out to all the companies that could potentially buy from us.
Josh Pudnos,
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Martin Nørgaard Klausen,
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Stefan Kollenberg,
Data Partnerships, Clay
Ocean.io reduced our average cost per Marketing Qualified Lead by 23%.
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Ocean.io expands the sea into an ocean, and Scalestack is great at fishing in this vast ocean.
Ezequiel,
Head of Product Operations, Scalestack
Ocean.io allows us to identify lookalike companies with incredible accuracy.
Maged,
Head of Product, Surfe
