Snov.io finds and verifies emails, warms mailboxes and runs email and LinkedIn campaigns for small sales teams. Ocean uses contextual intelligence to find your next deal, with the reason on every account.
Used by teams at
Snov.ioAn email finder, verifier, warm-up and drip campaigns in one low-cost tool. A fit for small teams that want unlimited seats.
Snov.io is an all-in-one outbound toolset. Its email finder claims 500M+ verified emails and 98% verification accuracy, and its plans add domain and mailbox setup, warm-up, email drip campaigns, a shared inbox, a free CRM and a Chrome extension.
Deciding who to send to, ranking companies by fit learned from your won and lost deals, with the reason on each.
Ocean is contextual intelligence for go-to-market. It reads what every company actually does from its own website, learns what good looks like from your closed-won and closed-lost deals, and ranks your whole market against it, with the reason behind each score. The ranked accounts arrive in your CRM, your rep queue or your AI agents.
What buyers weigh, grouped by the job each part does. A light blue background marks the stronger side.
| Topic | Ocean | Snov.io |
|---|---|---|
| Finding the right accounts | ||
| Lookalikes | Ocean is stronger here. Core of the product. Segments and models learned from your won and lost CRM deals. | AI database search from an ICP description, and company insights that include similar companies. It doesn’t describe lookalikes of your customers. |
| Learns your ICP from won and lost deals | Ocean is stronger here. Learned automatically from your won and lost deals. | You describe your ICP and filter the database. We found no description of learning fit from your won and lost deals. |
| The reason behind each account | Ocean is stronger here. Segment, score, tier and matched signals on every account and every export. | Returns contacts and company data for a search. We found no explanation of why a lead fits your ICP. |
| Coverage | Ocean is stronger here. Segments your whole market and shows win rate, deal size and cycle time for each segment. | Claims 500M+ verified emails. Reviewers report zero results are common for small businesses, local companies and non-English markets. |
| Contacts and data | ||
| Contacts | Verified emails and direct phones from a waterfall across 16+ data sources. Charged only when a contact is found, and exports are free. | A found email costs 1 credit and is pre-verified, and a separate verification costs another. Phone numbers use separate enrichment tokens. |
| Sending and deliverability | Doesn’t send email or warm mailboxes. It hands ranked accounts to the tools you use. | Drip campaigns, domain and mailbox setup, automated warm-up, a shared inbox, deliverability checks and a free CRM, with LinkedIn automation as a paid extra. |
| Buying signals | Up-to-date signals built in-house from each company’s own teams, leaders, hiring and website. | Reviewers note it has no hiring, funding or technology-change signals. |
| Workflow and pricing | ||
| CRM sync | Two-way with HubSpot, Salesforce, Pipedrive and Attio. Reads your deals to learn, then writes scores, segments and signals back. | Native HubSpot, Pipedrive and Clay, plus Salesforce, Zoho and 5,000+ apps through Zapier, and a REST API limited to 60 requests a minute. |
| AI agents and MCP | MCP server, public API and a chat agent on the same data and lookalike engine. | A remote MCP server for Claude, ChatGPT and Cursor on every plan, including the trial, covering prospecting, outreach and CRM updates. It draws on your credits. |
| Security and privacy | SOC 2 Type II and GDPR, per Ocean’s own site. | We couldn’t open a security or compliance page for it. Ask for its reports and how it sources contact data. |
| Pricing | Two ways to buy: a flat-rate plan with credits included, or a custom plan built around your deals and credit volume. | Free trial, then $39 a month and up on credits and recipients, with unlimited seats. |
Snov.io sells a free trial and paid plans on a shared credit pool and a separate campaign-recipient quota. Every paid plan has unlimited team seats and MCP access.
Annual billing is about 25% off. Finding an email and verifying one each cost a credit, so a verified contact can cost about two credits. LinkedIn automation is $69 per account a month, or $62 on annual billing. Phone numbers use enrichment tokens, such as $200 for 10,000 tokens valid for 90 days. Older write-ups list a $75 Pro plan from before the current Pro S tier.
A flat-rate plan with credits included, or a custom plan built around your deals.
Contacts are charged only when one is found. Exports are free.
See Ocean pricingSnov.io finds the emails and sends. Ocean decides who to send to.
Choose Snov.io if Use both ifFive steps. Most teams keep Snov.io for finding and sending and add Ocean to choose who to contact.
Export the leads you found in Snov.io, then run the companies through Ocean to see how many fit your closed-won pattern.
Find your plan, credit balance, recipient quota and LinkedIn slots, and what unused credits do at renewal.
Connect HubSpot, Salesforce, Pipedrive or Attio. Ocean reads your closed-won and closed-lost deals to learn what a good account looks like.
Ocean proposes segments and scores, with the reason on each. Correct anything that doesn’t match how you sell.
Scores, segments and matched signals go back to your CRM, or into Apollo, Instantly or Lemlist sequences.
Expect a quote that grows with seats, credits and add-ons, because the entry price is the smallest line; price your real volume.
Expect a headline database size, because counts come from its own records and not your market; ask for coverage on your list.
Expect a quote that grows with seats, credits and add-ons, because the entry price is the smallest line; price your real volume.
Expect a trust-center link or a request form, because reports sit behind a sales step; ask for the date and scope.
Ocean is better because it tells it like it is: contextual intelligence to find your next deal, with the reason on every account.
Start using OceanThe right alternative depends on what you use Snov.io for. Here’s what each is built for and where Ocean starts.
Apollo
Lusha
ZoomInfo
Clay
CognismShort answers on what Snov.io does, what it costs, how Ocean compares and what to check before you buy.
An all-in-one outbound toolset for small teams: an email finder and verifier, mailbox warm-up, email drip campaigns, a free CRM, a LinkedIn add-on and an MCP server.
There is a free trial with 50 credits a month, then Starter at $39, Pro S at $99, Pro M at $189, Pro L at $369 and Ultra at $738 a month, with about 25% off annual billing.
Finding an email costs 1 credit and verifying one costs another, so a verified contact can use about two credits. Starter works out to roughly 4 cents a credit, falling with larger plans.
We found no description of that. Ocean reads your CRM deals, clusters them into segments with win rate, cycle and deal size, and ranks every company against them.
Yes, a remote server for Claude, ChatGPT and Cursor on every plan, including the trial. Ocean has an MCP server and a public API on the same data and lookalike engine.
No. It’s a separate product at $69 per account a month, or $62 on annual billing.
We couldn’t open a security or compliance page for it, so ask for its reports and how it sources contact data.
Ocean reads what each company does from its own website, learns from your closed-won and closed-lost deals, and returns ranked matches with the reason on each one.
Today we can more confidently say we're reaching out to all the companies that could potentially buy from us.
Josh Pudnos,
Director of Commercial Operations, Brandwatch
With Ocean.io we can focus our ad spend on the right companies.
Martin Nørgaard Klausen,
Co-Founder, Lead Motor, Zen Media
Working with a trusted partner saves a ton of engineering time and ongoing AI costs. Speed and quality are higher out of the gate.
Stefan Kollenberg,
Data Partnerships, Clay
Ocean.io reduced our average cost per Marketing Qualified Lead by 23%.
Garrett Butler,
Digital Engagement, CBC
Ocean.io expands the sea into an ocean, and Scalestack is great at fishing in this vast ocean.
Ezequiel,
Head of Product Operations, Scalestack
Ocean.io allows us to identify lookalike companies with incredible accuracy.
Maged,
Head of Product, Surfe
