Wiza finds verified emails and phones for the people you’ve chosen. Ocean decides which accounts those people should come from, ranked from your own won and lost deals.
Used by teams at
WizaFinding verified emails and phone numbers for the people you’ve chosen.
Wiza is a contact-data tool, known for the Chrome extension that exported LinkedIn Sales Navigator searches. It now steers users to its own prospect database, with plain-English search, AI Research columns and an MCP server.
Deciding which accounts to contact, before you pay to find the contacts.
Ocean is contextual intelligence for go-to-market. It reads what every company actually does from its own website, learns what good looks like from your closed-won and closed-lost deals, and ranks your whole market against it, with the reason behind each score. The ranked accounts arrive in your CRM, your rep queue or your AI agents.
What buyers weigh, grouped by the job each part does. A green check marks the stronger side.
| Topic | Ocean.io logo Ocean | Wiza |
|---|---|---|
| Finding the right accounts | ||
| Lookalikes from your closed-won deals | Ocean is stronger here. Core of the product. Segments and models learned from your won and lost CRM deals. | Smart Search turns plain English into prospect filters, in beta. |
| Where the ICP comes from | Ocean is stronger here. Learned automatically from your won and lost deals. | AI Research answers questions you write about each company or contact. |
| The reason behind each account | Ocean is stronger here. Segment, score, tier and matched signals on every account and every export. | Answers only to the AI Research questions you write. |
| Building lists from LinkedIn | Ocean is stronger here. Builds the list from your closed-won deals, with no LinkedIn export. | Removed bulk export from LinkedIn, Sales Navigator and Recruiter on August 19, 2026. |
| Contacts and data | ||
| Contacts | Verified emails and direct phones from a waterfall across 16+ data sources. Charged only when a contact is found, and exports are free. | Wiza is stronger here. Its core strength: verified emails and phones, checked at request time. |
| Company data | 85M+ companies, built from the open web. | 850M+ prospects, by its own count. |
| Buying signals | Up-to-date signals built in-house from each company’s own teams, leaders, hiring and website. | Job-change alerts from scheduled list refreshes. |
| Workflow and pricing | ||
| AI agents and MCP | MCP server, public API and a chat agent on the same data and lookalike engine. | An MCP server for Claude, ChatGPT and other clients, since May 2026. |
| Pricing | Ocean is stronger here. Two ways to buy: a flat-rate plan with credits included, or a custom plan built around your deals and credit volume. No seats. | Per user: $99 a month for email, or $990 a year, with export caps. |
Reviewers like how easy it is and how reliable the emails are. The complaints are about price and credits.
4.5 out of 5
Wiza’s average on G2
The rating is from G2, from 1,284 reviews. The themes come from review write-ups.
Wiza publishes its prices, and they’re per user. Fair-use caps apply to its “unlimited” plans.
On August 19, 2026, Wiza removed bulk export from LinkedIn, Sales Navigator and Recruiter on every plan, and now steers users to its own prospect database.
A flat-rate plan with credits included, or a custom plan built around your deals.
Contacts are charged only when one is found. Exports are free.
See Ocean pricingWiza finds the contact. Ocean finds the account.
Choose Wiza if Ocean.io logo Use both ifFive steps. Most teams keep Wiza for contacts and add Ocean to pick the accounts.
Find your plan, your seats and your renewal date. Credits don’t roll over.
Export the lists you’ve built, and note the filters and AI Research questions behind them.
Connect HubSpot, Salesforce, Pipedrive or Attio. Ocean reads your closed-won and closed-lost deals to learn what a good account looks like.
Ocean proposes segments and scores, with the reason on each. Correct anything that doesn’t match how you sell.
Scores, segments and matched signals go back to your CRM, or into Apollo, Instantly or Lemlist sequences.
The right alternative depends on what you use Wiza for. Here’s what each is built for and where Ocean starts.
LushaBuilt for Individual reps who need quick contact lookups from a browser extension.
Where Ocean starts Ocean decides which accounts to work, with a Chrome extension for company data as you browse.
ApolloBuilt for Contacts and sequencing in one tool, with published self-serve plans.
Where Ocean starts Ocean starts from which accounts deserve outreach, then pushes contacts to Apollo, Instantly or Lemlist sequences.
ZoomInfoBuilt for Contact and direct-dial volume, with third-party intent, in one contract.
Where Ocean starts Ocean ranks accounts from your closed-won deals instead of selling a database.
CognismBuilt for Teams selling into Europe that need phone-verified mobile numbers and GDPR-focused data.
Where Ocean starts Ocean ranks the accounts first, then finds the contacts.
ClayBuilt for GTM engineers who assemble custom enrichment and research workflows from many data sources.
Where Ocean starts Ocean starts from your closed-won deals and ranks the market, instead of a build.
Short answers on Wiza’s cost, the Sales Navigator change, how Ocean compares and what switching takes.
The Free plan has 20 valid emails and 5 phone numbers. The Email plan is $99 a user a month, or $990 a year. Email and Phone is $199 a month, or $1,990 a year.
There’s a free plan with 20 valid emails and 5 phone numbers and no card needed.
On August 19, 2026, Wiza removed bulk export from LinkedIn, Sales Navigator and Recruiter on every plan, and now steers users to its own prospect database.
Yes, since May 2026, for Claude, ChatGPT and other clients. Ocean has an MCP server and a public API on the same data and lookalike engine.
Yes. Use Ocean to pick the accounts, then Wiza to find the contacts at them.
Ocean reads what each company does from its own website, learns from your closed-won and closed-lost deals, and returns ranked matches with the reason on each one.
Check your plan and renewal date, export your lists, connect your CRM so Ocean reads your won and lost deals, review the segments and scores Ocean proposes, then send scored accounts to your CRM or sequencer.
