11x sells AI workers that run outbound and answer inbound leads: they find prospects, research them, write the outreach, send it and book the meeting. Ocean uses contextual intelligence to find your next deal, with the reason on every account.
Used by teams at
11xAI that does outbound end to end, from research to booked meetings. A fit for teams that want agents to run outreach.
11x has two digital workers. Alice (11x Outbound) identifies accounts and contacts from signals, researches each prospect, writes per-prospect messages and runs sequences across email, phone, LinkedIn, SMS and WhatsApp in 105+ languages, with managed mailboxes and bi-directional CRM sync.
Learning which companies fit from your own won and lost deals, then ranking the whole market with the reason on each account.
Ocean is contextual intelligence for go-to-market. It reads what every company actually does from its own website, learns what good looks like from your closed-won and closed-lost deals, and ranks your whole market against it, with the reason behind each score. The ranked accounts arrive in your CRM, your rep queue or your AI agents.
What buyers weigh, grouped by the job each part does. A light blue background marks the stronger side.
| Topic | Ocean | 11x |
|---|---|---|
| Finding the right accounts | ||
| Lookalikes | Ocean is stronger here. Core of the product. Segments and models learned from your won and lost CRM deals. | Alice surfaces accounts by filtering live signals against your ICP, or works leads you bring from your CRM. Its docs don’t describe finding lookalikes from your customers. |
| Learns your ICP from won and lost deals | Ocean is stronger here. Learned automatically from your won and lost deals. | The ICP is a definition you write: industry, headcount, revenue, geography, tech stack, roles and exclusions. It reads CRM ownership and opportunity state for exclusions, but doesn’t describe learning fit from your won and lost deals. |
| The reason behind each account | Ocean is stronger here. Segment, score, tier and matched signals on every account and every export. | A Qualification Agent checks fit before outreach. Inbound decisions are logged with their reasoning, and deep research cites its sources. Outbound targets aren’t described as ranked with a reason for the fit. |
| Segments your market | Ocean is stronger here. Segments your whole market and shows win rate, deal size and cycle time for each segment. | Playbooks capture one motion each, such as closed-lost revival or competitive takeout, with their own targeting. |
| Contacts and data | ||
| Contacts | Verified emails and direct phones from a waterfall across 16+ data sources. Charged only when a contact is found, and exports are free. | A real-time database of 400M+ verified B2B contacts, or your own leads from your CRM. |
| Buying signals | Up-to-date signals built in-house from each company’s own teams, leaders, hiring and website. | Job changes, funding, hiring, technology adoption, website visits and review-site research turn into automatic play starts. |
| Sending, replies and booking | Ranks accounts and hands them off. Sending stays in your own tools. | Writes and sends sequences from 11x-managed mailboxes, handles replies and books meetings. Julian answers inbound by voice and chat in under a minute. |
| Workflow and pricing | ||
| CRM sync | Two-way with HubSpot, Salesforce, Pipedrive and Attio. Reads your deals to learn, then writes scores, segments and signals back. | Bi-directional sync with Salesforce and HubSpot on every tier. It reads ownership and opportunity state for exclusions. |
| AI agents and MCP | MCP server, public API and a chat agent on the same data and lookalike engine. | API, SSO and custom integrations on Enterprise for Alice, and API access at every Julian tier. We found no MCP server documented. |
| Security and company scale | SOC 2 Type II and GDPR, per Ocean’s own site. | Lists SOC 2 Type II, CASA Tier 3, GDPR and CCPA, hosts on AWS, and provides the SOC 2 report on request. |
| Pricing | Two ways to buy: a flat-rate plan with credits included, or a custom plan built around your deals and credit volume. | Alice Growth from $3,750 a month billed annually, Julian from $2,417 (chat) or $5,333 (voice). Pro and Enterprise are by quote. Annual contracts. |
Alice and Julian are priced separately, each in Growth, Pro and Enterprise tiers, billed annually. Only the Growth tier is published.
11x’s own pricing page also says Growth starts at $36,000 a year, which is $3,000 a month and doesn’t match $3,750 a month, so ask for the yearly total in writing. Volume above the allowance is negotiated. Annual billing is the default, with 30 days’ written notice for non-renewal and capped renewal increases.
A flat-rate plan with credits included, or a custom plan built around your deals.
Contacts are charged only when one is found. Exports are free.
See Ocean pricing11x does the sending, and sends to whoever it’s configured to reach. Ocean decides who that should be, from what you’ve won.
Choose 11x if Use both ifFive steps. Most teams keep 11x for sending and use Ocean to choose who it sends to.
Export the accounts Alice is working and the ICP filters behind them, then run the same companies through Ocean to compare them against your closed-won deals.
Find your tier, your prospect allowance and the renewal date. Non-renewal needs 30 days’ written notice.
Connect HubSpot, Salesforce, Pipedrive or Attio. Ocean reads your closed-won and closed-lost deals to learn what a good account looks like.
Ocean proposes segments and scores, with the reason on each. Correct anything that doesn’t match how you sell.
Scores, segments and matched signals go back to your CRM, or into Apollo, Instantly or Lemlist sequences.
Expect rules, filters and signals you set, because a model of your own deals is not what it leads with; ask for a test on your accounts.
Expect rules, filters and signals you set, because a model of your own deals is not what it leads with; ask for a test on your accounts.
Expect a polished demo on sample data, because that is where it looks best; ask for a test on your own accounts.
Expect a quote that grows with seats, credits and add-ons, because the entry price is the smallest line; price your real volume.
Ocean is better because it tells it like it is: contextual intelligence to find your next deal, with the reason on every account.
Start using OceanThe right alternative depends on what you use 11x for. Here’s what each is built for and where Ocean starts.
Amplemarket
Rox
Leadsforge
Clay
ZoomInfoShort answers on what 11x costs, how Alice picks targets, how Ocean compares and what to check before you buy.
A company that sells AI digital workers for sales. Alice, now called 11x Outbound, prospects, researches, writes, sends and books meetings. Julian answers inbound leads by voice, chat, SMS and WhatsApp in under a minute.
Alice Growth is from $3,750 a month billed annually for up to 5 users and 2,000 new prospects a month. Julian Growth is from $2,417 a month for chat or $5,333 for voice. Pro and Enterprise are by quote. 11x’s own FAQ says Growth starts at $36,000 a year, so confirm the total in writing.
It filters live signals against an ICP you define with firmographic filters, roles and exclusions, and a Qualification Agent checks fit before outreach goes out. Ocean learns the fit from your own won and lost deals and ranks the whole market against it.
It doesn’t describe doing so. It reads your CRM for ownership and opportunity state, and has plays such as closed-lost revival, but the ICP is a definition you write. Ocean reads your CRM deals, learns the ICP and ranks the market against it.
API, SSO and custom integrations are on the Alice Enterprise tier, and Julian includes API access at every tier. We found no MCP server documented. Ocean has an MCP server and a public API on the same data and lookalike engine.
Yes: bi-directional sync with Salesforce and HubSpot on every tier. Ocean has native two-way sync with HubSpot, Salesforce, Pipedrive and Attio.
It lists SOC 2 Type II, CASA Tier 3, GDPR and CCPA, and says the SOC 2 report is available on request. A custom DPA and SLA come with Enterprise. Request the report and check the managed-mailbox and calling-consent terms for your regions.
Ocean reads what each company does from its own website, learns from your closed-won and closed-lost deals, and returns ranked matches with the reason on each one.
Today we can more confidently say we're reaching out to all the companies that could potentially buy from us.
Josh Pudnos,
Director of Commercial Operations, Brandwatch
With Ocean.io we can focus our ad spend on the right companies.
Martin Nørgaard Klausen,
Co-Founder, Lead Motor, Zen Media
Working with a trusted partner saves a ton of engineering time and ongoing AI costs. Speed and quality are higher out of the gate.
Stefan Kollenberg,
Data Partnerships, Clay
Ocean.io reduced our average cost per Marketing Qualified Lead by 23%.
Garrett Butler,
Digital Engagement, CBC
Ocean.io expands the sea into an ocean, and Scalestack is great at fishing in this vast ocean.
Ezequiel,
Head of Product Operations, Scalestack
Ocean.io allows us to identify lookalike companies with incredible accuracy.
Maged,
Head of Product, Surfe
