Actively
An AI agent for each account, working it around the clock.
Actively sells Per-Account Agents that work every account around the clock, guide your team on what to do next and help them do it.
Ocean vs Actively: pricing and how they compare
Actively assigns an AI agent to every account to guide your sellers. Ocean decides which accounts are worth that attention, ranked from your own won and lost deals.
Ocean.io logo
Used by teams at
How do Ocean and Actively differ?
Ocean.io logo Ocean
Deciding which accounts are worth working, ranked from your own deals.
Ocean is contextual intelligence for go-to-market. It reads what every company actually does from its own website, learns what good looks like from your closed-won and closed-lost deals, and ranks your whole market against it, with the reason behind each score. The ranked accounts arrive in your CRM, your rep queue or your AI agents.
Actively and Ocean features, side by side
What buyers weigh, grouped by the job each part does. A green check marks the stronger side.
| Topic | Ocean.io logo Ocean | Actively |
|---|---|---|
| Finding the right accounts | ||
| Lookalikes from your closed-won deals | Ocean is stronger here. Core of the product. Segments and models learned from your won and lost CRM deals. | Agents that work the accounts you already have, one agent per account. |
| The reason behind each account | Ocean is stronger here. Segment, score, tier and matched signals on every account and every export. | Guidance on what to do next for each account. |
| Where the ICP comes from | Ocean is stronger here. Learned automatically from your won and lost deals. | Agents work the accounts in your pipeline and territory. |
| Contacts and data | ||
| Company data | 85M+ companies, built from the open web. | Intelligence on the accounts your team already works. |
| Workflow and pricing | ||
| AI agents and MCP | MCP server, public API and a chat agent on the same data and lookalike engine. | Per-Account Agents that guide sellers and help them act. |
| Pricing | Ocean is stronger here. Two ways to buy: a flat-rate plan with credits included, or a custom plan built around your deals and credit volume. | No price is listed on its site. |
How much is Actively?
Actively doesn’t list a price on its site, so there’s no figure to report.
- Actively lists no price on its site.
- Not published
- Its agents are assigned to individual accounts.
- One per account
What’s changing
Actively sells Per-Account Agents that work every account around the clock. Ask how it decides which accounts deserve an agent.
Ocean.io logo How Ocean charges
A flat-rate plan with credits included, or a custom plan built around your deals.
Contacts are charged only when one is found. Exports are free.
See Ocean pricingShould you choose Ocean or Actively?
Actively works the accounts you give it. Ocean decides which accounts to give it.
Choose Actively if
- You want an agent working each account in your territory
- You want guidance on what to do next for each account
- You want sellers helped around the clock
Ocean.io logo Use both if
- Your sellers use Actively on their accounts
- You want Ocean to decide which accounts those are, from your own deals
Ocean.io logo Choose Ocean if
- Your main job is deciding which accounts to work
- You want accounts ranked from your own won and lost deals, with the reason shown
- You want to find accounts that aren’t in your territory yet
- You want scores written back to your CRM
How to switch from Actively to Ocean
Five steps, working back from your renewal date.
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Check your plan and renewal
Find your plan, your billing date and any unused credits with Actively.
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Export what you can keep
Export your lists and saved searches, and note which workflows depend on them.
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Connect your CRM
Connect HubSpot, Salesforce, Pipedrive or Attio. Ocean reads your closed-won and closed-lost deals to learn what a good account looks like.
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Review the segments and scores
Ocean proposes segments and scores, with the reason on each. Correct anything that doesn’t match how you sell.
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Send scored accounts
Scores, segments and matched signals go back to your CRM, or into Apollo, Instantly or Lemlist sequences.
Questions to ask Actively before you renew
- How does it decide which accounts deserve an agent?
- Does it learn from our closed-won deals?
- What does it cost per account at our scale?
- How does it find accounts we don’t have yet?
How do other Actively alternatives compare to Ocean?
The right alternative depends on what you use Actively for. Here’s what each is built for and where Ocean starts.
UnifyBuilt for Reps who build lists from a prompt and send from one chat, with signals that trigger plays.
Where Ocean starts Ocean ranks the market from your wins first, so the list is right before any agent sends.
ClayBuilt for GTM engineers who assemble custom enrichment and research workflows from many data sources.
Where Ocean starts Ocean starts from your closed-won deals and ranks the market, instead of a build.
LandbaseBuilt for Teams that want natural-language audience search and outreach from one AI platform.
Where Ocean starts Ocean learns from your own closed-won deals and leaves outreach to the tools you already use.
6senseBuilt for Enterprise teams that predict in-market accounts and run ads, sales alerts and AI email around them.
Where Ocean starts Ocean shows which accounts look like your wins and why, without a multi-year enterprise contract.
DemandbaseBuilt for Enterprise ABM programs that combine account data, intent and advertising.
Where Ocean starts Ocean ranks accounts from your own wins and sells no intent or advertising.
Actively pricing and alternatives: common questions
Short answers on Actively’s cost, how Ocean compares and what switching takes.
How much does Actively cost?
Actively doesn’t list a price on its site. Ask for a quote and what’s included per account.
What does Actively do?
It sells Per-Account Agents that work every account around the clock, guide your team on what to do next and help them do it.
Does Actively find new accounts?
It’s built to work the accounts you already have. Ocean finds and ranks accounts across your whole market.
Can I use Ocean and Actively together?
Yes. Use Actively for what it does best, and Ocean to decide which accounts fit your best customers.
How does Ocean find lookalike companies?
Ocean reads what each company does from its own website, learns from your closed-won and closed-lost deals, and returns ranked matches with the reason on each one.
How do I switch from Actively to Ocean?
Check your plan and renewal date, export your lists, connect your CRM so Ocean reads your won and lost deals, review the segments and scores Ocean proposes, then send scored accounts to your CRM or sequencer.
What teams say about Ocean
All case studies
Move with your market
- Context learned from your closed-won deals
- Accounts ranked on fit, with the reason shown
- Direct push to Salesforce, HubSpot, Pipedrive and Attio