Albacross tells you which companies visit your website, scores them for fit and intent and helps you reach the people behind them. Ocean uses contextual intelligence to find your next deal, with the reason on every account.
Used by teams at
AlbacrossA low-cost way to see which companies visit your site. A fit for small teams that want alerts and CRM syncs.
Albacross is a Swedish visitor identification platform that matches visits to companies, not individuals. Its newer platform adds fit and intent signals, CRM and ad syncs and email and LinkedIn sequences.
Telling you which companies fit your business across the whole market, learned from your won and lost deals.
Ocean is contextual intelligence for go-to-market. It reads what every company actually does from its own website, learns what good looks like from your closed-won and closed-lost deals, and ranks your whole market against it, with the reason behind each score. The ranked accounts arrive in your CRM, your rep queue or your AI agents.
What buyers weigh, grouped by the job each part does. A light blue background marks the stronger side.
| Topic | Ocean | Albacross |
|---|---|---|
| Finding the right accounts | ||
| Lookalikes | Ocean is stronger here. Core of the product. Segments and models learned from your won and lost CRM deals. | Not its job. It identifies companies that visit your website and doesn’t find companies that resemble your customers. |
| Learns your ICP from won and lost deals | Ocean is stronger here. Learned automatically from your won and lost deals. | Scores accounts for fit and intent against rules and segments you set. It doesn’t describe learning fit from your CRM’s won and lost deals. |
| The reason behind each account | Ocean is stronger here. Segment, score, tier and matched signals on every account and every export. | Shows the company, its intent level, visits and the pages it read, with an ICP-match flag. That explains the visit, not why the company fits. |
| Coverage beyond your own traffic | Ocean is stronger here. Segments your whole market and shows win rate, deal size and cycle time for each segment. | Limited to companies that visit your site. A company that fits but never visits doesn’t appear. |
| Contacts and data | ||
| Contacts | Verified emails and direct phones from a waterfall across 16+ data sources. Charged only when a contact is found, and exports are free. | Verified emails and phones through a data waterfall, bought in credits. Each plan includes a small allowance and extra credits are priced by block. |
| Visitor identification | Doesn’t identify website visitors. It works from the market, not your traffic. | Company-level identification with the pages visited, and an IP-to-company API for your own tools. It doesn’t identify individuals. |
| Buying signals | Up-to-date signals built in-house from each company’s own teams, leaders, hiring and website. | Pages and intent, buying signals and buyer personas, with scoring by fit and intent. |
| Workflow and pricing | ||
| CRM sync | Two-way with HubSpot, Salesforce, Pipedrive and Attio. Reads your deals to learn, then writes scores, segments and signals back. | Two-way sync with HubSpot, Salesforce, Pipedrive and Attio, plus Slack and Teams alerts. HubSpot starts on Professional and Salesforce on Organisation. |
| AI agents and MCP | MCP server, public API and a chat agent on the same data and lookalike engine. | Webhooks, a Zapier route and a REST API for the IP-to-company data. API, webhooks and ABM are listed as available on request on Organisation. We found no MCP server. |
| Security and privacy | SOC 2 Type II and GDPR, per Ocean’s own site. | Describes its API as GDPR compliant. Its privacy policy makes customers controllers and Albacross the processor, and allows providers outside the EU under GDPR safeguards. We found no SOC 2 statement. |
| Pricing | Two ways to buy: a flat-rate plan with credits included, or a custom plan built around your deals and credit volume. | Starter €59 a month on annual billing, Professional €149, Organisation €375. Monthly billing is higher, and there is a 14-day trial with no card. |
Albacross prices by the number of companies it identifies each month. Annual billing is the default and is labelled as saving about 30%.
The included credits are small against the company bands, so real outreach means add-on credits: reviewers quote about €0.11 to €0.17 per email credit and €0.37 to €0.57 per phone credit on monthly pricing. Older write-ups quote €99, €159 and €199 or €249 and €499, because Albacross has restructured its tiers. Check the date on any price you’re quoted.
A flat-rate plan with credits included, or a custom plan built around your deals.
Contacts are charged only when one is found. Exports are free.
See Ocean pricingAlbacross shows who came to you. Ocean shows who you should be going after, including everyone who didn’t.
Choose Albacross if Use both ifFive steps. Most teams keep Albacross for visits and add Ocean to find the companies behind the rest of the market.
Export the companies Albacross identified and their scores, then run them through Ocean to see how many fit your closed-won pattern.
Find your plan, identified-company band, credit balance and renewal date, and note that Organisation is annual only.
Connect HubSpot, Salesforce, Pipedrive or Attio. Ocean reads your closed-won and closed-lost deals to learn what a good account looks like.
Ocean proposes segments and scores, with the reason on each. Correct anything that doesn’t match how you sell.
Scores, segments and matched signals go back to your CRM, or into Apollo, Instantly or Lemlist sequences.
Expect a headline database size, because counts come from its own records and not your market; ask for coverage on your list.
Expect a quote that grows with seats, credits and add-ons, because the entry price is the smallest line; price your real volume.
Expect rules, filters and signals you set, because a model of your own deals is not what it leads with; ask for a test on your accounts.
Expect a trust-center link or a request form, because reports sit behind a sales step; ask for the date and scope.
Ocean is better because it tells it like it is: contextual intelligence to find your next deal, with the reason on every account.
Start using OceanThe right alternative depends on what you use Albacross for. Here’s what each is built for and where Ocean starts.
Leadinfo
Leadfeeder
RB2B
Untitled
VectorShort answers on what Albacross does, what it costs, how Ocean compares and what to check before you buy.
A Swedish website visitor identification platform that matches visits to companies, scores them, syncs them to your CRM, Slack and ad audiences and helps you reach decision makers through sequences and contact credits.
Starter is €59 a month on annual billing (€84 monthly), Professional €149 (€213) and Organisation €375, annual only. Each includes a small credit allowance, and there is a 14-day trial with no card.
No. It identifies companies, and named contacts come from verified email and phone credits you buy. Ocean doesn’t identify visitors at all: it ranks the whole market by fit.
It scores accounts for fit and intent against rules you set, and its pages don’t describe learning from your won and lost deals. Ocean reads your CRM deals, learns the ICP and ranks every company against it.
It has a REST API that turns an IP address into a company, and webhooks. We found no MCP server documented. Ocean has an MCP server and a public API on the same data and lookalike engine.
Yes: two-way sync with HubSpot, Salesforce, Pipedrive and Attio. Ocean has native two-way sync with HubSpot, Salesforce, Pipedrive and Attio too.
It describes a GDPR-compliant approach and a controller and processor split in its privacy policy. We found no SOC 2 statement, so ask what reports and data terms it can provide, especially for contact data.
Ocean reads what each company does from its own website, learns from your closed-won and closed-lost deals, and returns ranked matches with the reason on each one.
Today we can more confidently say we're reaching out to all the companies that could potentially buy from us.
Josh Pudnos,
Director of Commercial Operations, Brandwatch
With Ocean.io we can focus our ad spend on the right companies.
Martin Nørgaard Klausen,
Co-Founder, Lead Motor, Zen Media
Working with a trusted partner saves a ton of engineering time and ongoing AI costs. Speed and quality are higher out of the gate.
Stefan Kollenberg,
Data Partnerships, Clay
Ocean.io reduced our average cost per Marketing Qualified Lead by 23%.
Garrett Butler,
Digital Engagement, CBC
Ocean.io expands the sea into an ocean, and Scalestack is great at fishing in this vast ocean.
Ezequiel,
Head of Product Operations, Scalestack
Ocean.io allows us to identify lookalike companies with incredible accuracy.
Maged,
Head of Product, Surfe
