Attio holds and automates your customer data, and its agents score, research and route the companies in it. Ocean uses contextual intelligence to find your next deal, with the reason on every account.
Used by teams at
AttioA flexible, fast CRM with a custom data model and agents on every account. A fit for startups and scaling teams.
Attio is a London-based CRM that calls itself agentic. It models your data in custom objects and runs agents for research, ICP scoring, routing and outbound inside workflows.
Finding and ranking the companies that aren’t in Attio yet, with the reason, segment and tier on each, and pushing them in.
Ocean is contextual intelligence for go-to-market. It reads what every company actually does from its own website, learns what good looks like from your closed-won and closed-lost deals, and ranks your whole market against it, with the reason behind each score. The ranked accounts arrive in your CRM, your rep queue or your AI agents.
What buyers weigh, grouped by the job each part does. A light blue background marks the stronger side.
| Topic | Ocean | Attio |
|---|---|---|
| Finding the right accounts | ||
| Lookalikes | Ocean is stronger here. Core of the product. Segments and models learned from your won and lost CRM deals. | A prospecting agent finds “your next best customers” and a web agent researches accounts. Its pages don’t describe how lookalikes are scored across a market. |
| Learns your ICP from won and lost deals | Ocean is stronger here. Learned automatically from your won and lost deals. | A scoring agent assigns fit from ICP criteria you define, and a win and loss agent pulls patterns from your wins and losses. It doesn’t describe segments with win rate, cycle and deal size. |
| The reason behind each account | Ocean is stronger here. Segment, score, tier and matched signals on every account and every export. | Shows an ICP score and research notes beside each company, such as roles it has opened or a new executive. |
| Coverage beyond your workspace | Ocean is stronger here. Segments your whole market and shows win rate, deal size and cycle time for each segment. | Records in your workspace, up to 50,000 on Free and 1,000,000 on Pro, plus whatever the prospecting and web agents find. |
| Contacts and data | ||
| Contacts | Verified emails and direct phones from a waterfall across 16+ data sources. Charged only when a contact is found, and exports are free. | Syncs email and calendar to build contacts and enriches people and companies with fields such as location, employee count and funding. A waterfall enrichment agent adds more. |
| Customer data and workflows | Doesn’t hold your customer data or run workflows. It decides which companies belong in them. | A CRM with a custom data model, call intelligence, sequences and agent workflows that run on every record. |
| Buying signals | Up-to-date signals built in-house from each company’s own teams, leaders, hiring and website. | Agents surface recent signals from the web and your own communication history, such as connection strength and interaction dates. |
| Workflow and pricing | ||
| CRM sync | Two-way with HubSpot, Salesforce, Pipedrive and Attio. Reads your deals to learn, then writes scores, segments and signals back. | It is the CRM, with an API, webhooks and an app SDK on every plan, and integration blocks inside workflows. |
| AI agents and MCP | MCP server, public API and a chat agent on the same data and lookalike engine. | An MCP server for Claude, ChatGPT and other clients, plus Ask Attio and agents, available on every plan including Free. |
| Security and privacy | SOC 2 Type II and GDPR, per Ocean’s own site. | SSO and SCIM are Enterprise features, and Attio links a trust center we couldn’t open. Ask for its reports. |
| Pricing | Two ways to buy: a flat-rate plan with credits included, or a custom plan built around your deals and credit volume. | Free for three seats, then $35 and $79 a user a month on annual billing, with Enterprise on quote, plus AI credits. |
Attio is priced per user a month, with a free tier. AI work draws on a seat allowance and a shared workspace pool of credits.
Shared workspace credits are 250, 1,500 and 10,000 a month on Free, Plus and Pro, and extra packs start at $70 a month on annual billing. Seat credits can’t be bought. Reviewers say Attio raised prices in July 2026, so write-ups that quote $29 and $69, or a $36 to $119 range, describe an older lineup. Plus stops at ten seats.
A flat-rate plan with credits included, or a custom plan built around your deals.
Contacts are charged only when one is found. Exports are free.
See Ocean pricingAttio holds and runs your customer data. Ocean finds the companies that should be in it, and pushes them there natively.
Choose Attio if Use both ifFive steps to add Ocean to an Attio workspace.
Connect your Attio workspace so Ocean reads your won and lost deals and learns which segments convert.
Send the accounts Ocean ranks, with segment, score, tier and signals, into Attio lists your agents and reps already work.
Connect HubSpot, Salesforce, Pipedrive or Attio. Ocean reads your closed-won and closed-lost deals to learn what a good account looks like.
Ocean proposes segments and scores, with the reason on each. Correct anything that doesn’t match how you sell.
Scores, segments and matched signals go back to your CRM, or into Apollo, Instantly or Lemlist sequences.
Expect rules, filters and signals you set, because a model of your own deals is not what it leads with; ask for a test on your accounts.
Expect a quote that grows with seats, credits and add-ons, because the entry price is the smallest line; price your real volume.
Expect rules, filters and signals you set, because a model of your own deals is not what it leads with; ask for a test on your accounts.
Expect a trust-center link or a request form, because reports sit behind a sales step; ask for the date and scope.
Ocean is better because it tells it like it is: contextual intelligence to find your next deal, with the reason on every account.
Start using OceanThe right alternative depends on what you use Attio for. Here’s what each is built for and where Ocean starts.
HubSpot
Zoho CRM
Day AI
Close
AgentforceShort answers on what Attio costs, what its agents do, how Ocean fits and what to check before you buy.
Free for up to 3 seats, Plus at $35 and Pro at $79 a user a month on annual billing ($44 and $99 monthly), and Enterprise on quote. AI work draws on credits.
Yes. Ocean connects to Attio, reads your won and lost deals and pushes ranked accounts into your workspace with their segment, score, tier and signals.
Its prospecting and web agents find and research companies, and its scoring agent grades them against criteria you set. Ocean ranks the whole market from your won and lost deals and shows win rate, cycle and deal size by segment.
Its win and loss agent pulls patterns from them, and its scoring agent uses ICP criteria you define. It doesn’t describe clustering deals into segments across a market. Ocean does, and keeps the ranking consistent.
Yes, for Claude, ChatGPT and other clients, on every plan including Free. Ocean has an MCP server and a public API on the same data and lookalike engine.
Seat credits pay for Ask Attio, and shared workspace credits pay for workflows and other AI features. Record writes, tasks and external calls cost credits, and extra packs start at $70 a month on annual billing.
SSO and SCIM are Enterprise features. Attio links a trust center we couldn’t open, so ask for its security reports and data terms.
Ocean reads what each company does from its own website, learns from your closed-won and closed-lost deals, and returns ranked matches with the reason on each one.
Today we can more confidently say we're reaching out to all the companies that could potentially buy from us.
Josh Pudnos,
Director of Commercial Operations, Brandwatch
With Ocean.io we can focus our ad spend on the right companies.
Martin Nørgaard Klausen,
Co-Founder, Lead Motor, Zen Media
Working with a trusted partner saves a ton of engineering time and ongoing AI costs. Speed and quality are higher out of the gate.
Stefan Kollenberg,
Data Partnerships, Clay
Ocean.io reduced our average cost per Marketing Qualified Lead by 23%.
Garrett Butler,
Digital Engagement, CBC
Ocean.io expands the sea into an ocean, and Scalestack is great at fishing in this vast ocean.
Ezequiel,
Head of Product Operations, Scalestack
Ocean.io allows us to identify lookalike companies with incredible accuracy.
Maged,
Head of Product, Surfe
