Happierleads names the people and companies visiting your site, scores them against an ICP you set and helps you email them. Ocean uses contextual intelligence to find your next deal, with the reason on every account.
Used by teams at
HappierleadsAn all-in-one, low-cost visitor tool that scores visitors against your ICP. A fit for small teams that want every feature on every plan.
Happierleads is a London-based, founder-run visitor identification platform. In the US, UK, Canada, Australia and most of the world it names the individual visitor, with work email, phone and LinkedIn, through an opt-in partner network.
Telling you which companies fit your business across the whole market, learned from your won and lost deals.
Ocean is contextual intelligence for go-to-market. It reads what every company actually does from its own website, learns what good looks like from your closed-won and closed-lost deals, and ranks your whole market against it, with the reason behind each score. The ranked accounts arrive in your CRM, your rep queue or your AI agents.
What buyers weigh, grouped by the job each part does. A light blue background marks the stronger side.
| Topic | Ocean | Happierleads |
|---|---|---|
| Finding the right accounts | ||
| Lookalikes | Ocean is stronger here. Core of the product. Segments and models learned from your won and lost CRM deals. | Mainly identifies who visits your site. Its MCP page lists asking an assistant to find lookalikes of your top customers as an example, not a built-in engine. |
| Learns your ICP from won and lost deals | Ocean is stronger here. Learned automatically from your won and lost deals. | You define the ICP, and scoring weighs 40+ signals you can tune. Its MCP examples include asking an assistant to propose a scoring model from your last 30 closed-won deals. It doesn’t describe a built-in model that learns from them. |
| The reason behind each account | Ocean is stronger here. Segment, score, tier and matched signals on every account and every export. | Every score breaks down into the signals behind it, with ICP fit, intent and buyer seniority shown for each visitor. |
| Coverage beyond your own traffic | Ocean is stronger here. Segments your whole market and shows win rate, deal size and cycle time for each segment. | Visitors only, plus a Prospector database of 200M+ contacts you can search with spare credits. It doesn’t rank the market by fit. |
| Contacts and data | ||
| Contacts | Verified emails and direct phones from a waterfall across 16+ data sources. Charged only when a contact is found, and exports are free. | Work email, phone and LinkedIn for each identified person, with an email waterfall and LinkedIn verification as paid power-ups. |
| Visitor identification | Doesn’t identify website visitors. It works from the market, not your traffic. | Names the individual in 174 countries and the company plus one suggested contact in 49 EU and EEA countries. Typically 40% to 60% of traffic, by its own coverage page. |
| Buying signals | Up-to-date signals built in-house from each company’s own teams, leaders, hiring and website. | First-party behavior and 353+ third-party intent topics from G2, review sites, job boards and news, plus session recordings. |
| Workflow and pricing | ||
| CRM sync | Two-way with HubSpot, Salesforce, Pipedrive and Attio. Reads your deals to learn, then writes scores, segments and signals back. | Native HubSpot, Salesforce, Pipedrive, Zoho and GoHighLevel, plus Slack, Zapier, Make, n8n and signed webhooks. |
| AI agents and MCP | MCP server, public API and a chat agent on the same data and lookalike engine. | An MCP server with 102 tools, in beta, for Claude, ChatGPT, Perplexity, Claude Code and Cursor, plus a REST API, included on every plan. |
| Security and privacy | SOC 2 Type II and GDPR, per Ocean’s own site. | Lists GDPR and CCPA compliance with a published DPA. Person-level data comes from an opt-in partner network, and EU and EEA traffic is company level only. We found no SOC 2 statement. |
| Pricing | Two ways to buy: a flat-rate plan with credits included, or a custom plan built around your deals and credit volume. | From $99 a month on annual billing for 500 identified leads, with every feature included and a 7-day trial. Cost per lead falls with volume. |
Happierleads sells one product on a volume slider. One credit is one identified person with contact data, every feature is included at every volume and seats are unlimited.
Older write-ups describe a Business plan with 300 credits and a Reseller plan at $949 a month, which no longer match the volume slider. A reseller option for agencies is still sold. Identification rates vary by market: it names the exact person outside the EU and EEA, and only the company inside them.
A flat-rate plan with credits included, or a custom plan built around your deals.
Contacts are charged only when one is found. Exports are free.
See Ocean pricingHappierleads shows who came to you and helps you email them. Ocean shows who you should be going after, including everyone who didn’t come.
Choose Happierleads if Use both ifFive steps. Most teams keep Happierleads for visits and add Ocean to find the companies behind the rest of the market.
Export the identified visitors and their ICP scores, then run the companies through Ocean to see how many fit your closed-won pattern.
Find your monthly lead volume, any power-ups and your billing date. Plans have no minimum contract and can be changed at any time.
Connect HubSpot, Salesforce, Pipedrive or Attio. Ocean reads your closed-won and closed-lost deals to learn what a good account looks like.
Ocean proposes segments and scores, with the reason on each. Correct anything that doesn’t match how you sell.
Scores, segments and matched signals go back to your CRM, or into Apollo, Instantly or Lemlist sequences.
Expect an accuracy claim, because vendors measure it on their own samples; test find and bounce rates on your own list.
Expect an accuracy claim, because vendors measure it on their own samples; test find and bounce rates on your own list.
Expect rules, filters and signals you set, because a model of your own deals is not what it leads with; ask for a test on your accounts.
Expect a trust-center link or a request form, because reports sit behind a sales step; ask for the date and scope.
Ocean is better because it tells it like it is: contextual intelligence to find your next deal, with the reason on every account.
Start using OceanThe right alternative depends on what you use Happierleads for. Here’s what each is built for and where Ocean starts.
Leadfeeder
RB2B
Vector
Leadinfo
AlbacrossShort answers on what Happierleads does, what it costs, how Ocean compares and what to check before you buy.
A London-based visitor identification platform that names the person or company visiting your site, scores them against your ICP, verifies contacts, runs email sequences and syncs to your CRM, with an API and an MCP server.
Outside the EU and EEA, yes: name, work email, phone and LinkedIn, through an opt-in partner network. In the EU and EEA it identifies only the company and suggests one contact. Ocean doesn’t identify visitors.
From $99 a month on annual billing for 500 identified leads ($142 monthly), with every feature included. Cost per lead falls with volume, power-ups are extra, and there is a 7-day trial with no card.
Its scoring uses an ICP and weights you set. Its MCP page suggests asking an assistant to propose a model from your closed-won deals, but it doesn’t describe a built-in model that learns from them. Ocean reads your CRM deals and ranks the whole market against them.
Yes, in beta, with 102 tools for Claude, ChatGPT, Perplexity, Claude Code and Cursor, included on every plan. Ocean has an MCP server and a public API on the same data and lookalike engine.
Natively with HubSpot, Salesforce, Pipedrive, Zoho and GoHighLevel, plus Slack, Zapier and webhooks. Ocean has native two-way sync with HubSpot, Salesforce, Pipedrive and Attio.
It lists GDPR and CCPA compliance and publishes a DPA. It’s a small, founder-run company, and we found no SOC 2 statement, so ask what reports it can provide and review how its opt-in partner network is consented.
Ocean reads what each company does from its own website, learns from your closed-won and closed-lost deals, and returns ranked matches with the reason on each one.
Today we can more confidently say we're reaching out to all the companies that could potentially buy from us.
Josh Pudnos,
Director of Commercial Operations, Brandwatch
With Ocean.io we can focus our ad spend on the right companies.
Martin Nørgaard Klausen,
Co-Founder, Lead Motor, Zen Media
Working with a trusted partner saves a ton of engineering time and ongoing AI costs. Speed and quality are higher out of the gate.
Stefan Kollenberg,
Data Partnerships, Clay
Ocean.io reduced our average cost per Marketing Qualified Lead by 23%.
Garrett Butler,
Digital Engagement, CBC
Ocean.io expands the sea into an ocean, and Scalestack is great at fishing in this vast ocean.
Ezequiel,
Head of Product Operations, Scalestack
Ocean.io allows us to identify lookalike companies with incredible accuracy.
Maged,
Head of Product, Surfe
