Lantern builds your ICP from closed-won deals and runs agents on top of 150+ data providers. Ocean uses contextual intelligence to find your next deal, with the reason on every account.
Used by teams at
LanternAgents that run revenue workflows, from ICP to campaigns. A fit for teams that want agents on routed data.
Lantern is an AI revenue platform with dozens of agents for sales, marketing and RevOps. Its Define Your ICP agent analyzes closed-won and closed-lost deals across 40+ attributes, and its target-list agent scores a sourced market weekly.
Ranking your market from its own company data, learned from your deals, with the reason on every account.
Ocean is contextual intelligence for go-to-market. It reads what every company actually does from its own website, learns what good looks like from your closed-won and closed-lost deals, and ranks your whole market against it, with the reason behind each score. The ranked accounts arrive in your CRM, your rep queue or your AI agents.
What buyers weigh, grouped by the job each part does. A light blue background marks the stronger side.
| Topic | Ocean | Lantern |
|---|---|---|
| Finding the right accounts | ||
| Learns your ICP from won and lost deals | Ocean is stronger here. Core of the product. Segments and models learned from your won and lost CRM deals. | An ICP agent analyzes closed-won and closed-lost deals across 40+ attributes and refreshes the ICP quarterly as new deals arrive. |
| Scoring the market | Ocean is stronger here. Ranks the whole market into tiers, with an exact count of the companies that match your filters. | Sources a market from many providers, then scores each account on fit, intent and behavior and tiers it weekly. |
| The reason behind each account | Ocean is stronger here. Segment, score, tier and matched signals on every account and every export. | A composite score and tier built from firmographic, technographic, intent and behavioral signals. |
| Where the company data comes from | Ocean is stronger here. 85M+ companies, from one maintained dataset, built from the open web. | A waterfall of 150+ third-party enrichment providers, routed per segment. |
| Contacts and data | ||
| Contacts | Verified emails and direct phones from a waterfall across 16+ data sources. Charged only when a contact is found, and exports are free. | Contact finding is free on the Free plan, work emails are free for 12 months, and mobile numbers start on Growth. |
| Buying signals | Up-to-date signals built in-house from each company’s own teams, leaders, hiring and website. | Web research, hiring, new hires, tech stack and competitor signals, with intent and visitor identification from Growth. |
| Workflow and pricing | ||
| Campaigns and execution | Doesn’t send. Hands ranked accounts and contacts to the sequencer you already use. | Builds and runs campaigns, ads, sequences and briefs from a single brief. |
| AI agents and MCP | MCP server, public API and a chat agent on the same data and lookalike engine. | An MCP server for Claude and ChatGPT on the Free plan, and an agent builder you steer by chatting. |
| Pricing | Ocean is stronger here. Two ways to buy: a flat-rate plan with credits included, or a custom plan built around your deals and credit volume. | Free for 40,000 credits a year, Growth at $313 a month, Strategic by quote. Unlimited seats. |
Lantern publishes a free plan and one self-serve paid plan. Seats are unlimited, and credits meter the work.
Credits work across signals, contacts and agent outputs, and Lantern estimates Growth reaches about 1,300 accounts with three signals refreshed quarterly. Top-ups cost the plan rate plus 25%. Lantern’s enterprise page also describes outcome-scoped pricing that is not metered, so ask which model your contract uses.
A flat-rate plan with credits included, or a custom plan built around your deals.
Contacts are charged only when one is found. Exports are free.
See Ocean pricingBoth build an ICP from your closed deals. They differ in where the company data comes from, and in how much of the workflow comes with it.
Choose Lantern if Already on Lantern?Five steps. You can keep Lantern’s agents and add Ocean as the account model behind them.
Find your plan, your credit balance and any top-ups, which cost 25% more than the plan rate.
Export the ICP document, tiers and target lists your agents built, so you can compare Ocean’s ranking on the same accounts.
Connect HubSpot, Salesforce, Pipedrive or Attio. Ocean reads your closed-won and closed-lost deals to learn what a good account looks like.
Ocean proposes segments and scores, with the reason on each. Correct anything that doesn’t match how you sell.
Scores, segments and matched signals go back to your CRM, or into Apollo, Instantly or Lemlist sequences.
Expect an accuracy claim, because vendors measure it on their own samples; test find and bounce rates on your own list.
Expect rules, filters and signals you set, because a model of your own deals is not what it leads with; ask for a test on your accounts.
Expect a quote that grows with seats, credits and add-ons, because the entry price is the smallest line; price your real volume.
Expect a quote that grows with seats, credits and add-ons, because the entry price is the smallest line; price your real volume.
Expect a trust-center link or a request form, because reports sit behind a sales step; ask for the date and scope.
Ocean is better because it tells it like it is: contextual intelligence to find your next deal, with the reason on every account.
Start using OceanThe right alternative depends on what you use Lantern for. Here’s what each is built for and where Ocean starts.
Keyplay
Landbase
Clay
DataMoon
ZoomInfoShort answers on what Lantern costs, how its ICP agent works, how Ocean compares and what switching takes.
Free is $0 with 40,000 credits a year. Growth is $313 a month, billed annually at $3,750, with 50,000 credits a year. Strategic is by quote. All plans have unlimited seats, and credit top-ups cost the plan rate plus 25%.
Yes. Its Define Your ICP agent analyzes closed-won and closed-lost deals across 40+ attributes and refreshes the ICP quarterly. Ocean learns from your won and lost deals too, and ranks every company in the market with the reason shown.
Lantern routes data through a waterfall of 150+ third-party enrichment providers. Ocean ranks companies from one maintained dataset built from the open web.
Yes. Lantern lists an MCP server for Claude and ChatGPT on its Free plan. Ocean has an MCP server and a public API on the same data and lookalike engine.
Yes. It builds campaigns, ads, sequences and briefs from a single brief. Ocean ranks the accounts and hands them to the sequencer you already use.
Lantern says it is SOC 2 Type II and sells a forward-deployed engineer on its Strategic plan. Third-party directories list it as a seed-stage company of about 20 people, so ask for the SOC 2 report, customer references at your size and a written scope for the rollout.
Ocean reads what each company does from its own website, learns from your closed-won and closed-lost deals, and returns ranked matches with the reason on each one.
Check your plan and credits, export your ICP document and scored lists, connect your CRM so Ocean reads your won and lost deals, review the segments and scores Ocean proposes, then send scored accounts to your CRM.
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