Ocean vs Origami: pricing and how they compare

Origami builds lead lists from a prompt or your domain, and can send the outreach. Ocean ranks your whole market from your own won and lost deals, the same way every run.

Ocean.io logo
vs
Origami logo mark: Origami pricing and alternatives
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Updated October 30, 2026. See sources

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How do Ocean and Origami differ?

Origami logo mark: Origami pricing and alternatives Origami

Building lead lists from a prompt with live web research agents, then sending.

Origami is a Y Combinator startup whose AI agents build lead lists from a plain-English prompt, or from just your domain. The agents search live sources, enrich contacts and return a list. Paid plans include a built-in email and LinkedIn sequencer.

Ocean.io logo Ocean

Ranking your whole market the same way every run, from your own deals, with the reason on each account.

Ocean is contextual intelligence for go-to-market. It reads what every company actually does from its own website, learns what good looks like from your closed-won and closed-lost deals, and ranks your whole market against it, with the reason behind each score. The ranked accounts arrive in your CRM, your rep queue or your AI agents.

Origami and Ocean features, side by side

What buyers weigh, grouped by the job each part does. A green check marks the stronger side.

Ocean vs Origami comparison
Topic Ocean.io logo OceanOrigami logo mark: Origami pricing and alternatives Origami
Finding the right accounts
Lookalikes from your closed-won deals Ocean is stronger here. Core of the product. Segments and models learned from your won and lost CRM deals. Starts from your prompt or your domain, and learns from your campaigns.
Same answer every run Ocean is stronger here. The same inputs give the same ranking. Results depend on the prompt and on live sources.
The reason behind each account Ocean is stronger here. Segment, score, tier and matched signals on every account and every export. Research notes on each lead.
Contacts and data
Contacts Verified emails and direct phones from a waterfall across 16+ data sources. Charged only when a contact is found, and exports are free. A four-stage email waterfall and nine phone providers.
Company data 85M+ companies, built from the open web. Live web research on each list, across 50+ sources.
Workflow and pricing
Outreach Doesn’t send. Hands ranked accounts and contacts to the sequencer you already use. Origami is stronger here. A built-in email and LinkedIn sequencer on paid plans.
Pricing Ocean is stronger here. Two ways to buy: a flat-rate plan with credits included, or a custom plan built around your deals and credit volume. From $99 a month, usage-based, with unlimited team members.

How much is Origami?

Origami publishes its prices. They’re cheap, usage-based and have no seats.

No free plan. The trial gives Starter with $66 of usage, and needs a card.
7-day trial
Starter, with $165 of usage a month and a sequencer. Pro is $199 and Max is $399.
$99 a month
Spent per lead, verified email, enrichment or AI research. Top-ups cost extra.
Dollar usage

What’s changing

Origami raised its prices in October 2026: Starter went from $49 to $99 and Pro from $129 to $199, and the free plan became a 7-day trial.

Ocean.io logo How Ocean charges

A flat-rate plan with credits included, or a custom plan built around your deals.

Contacts are charged only when one is found. Exports are free.

See Ocean pricing

Should you choose Ocean or Origami?

Origami builds a list from a prompt. Ocean ranks the market from your wins.

Origami logo mark: Origami pricing and alternatives Choose Origami if

  • You’re a startup or small team that wants leads fast
  • You want a list from a prompt or just your domain
  • You want a sequencer in the same tool

Origami logo mark: Origami pricing and alternatives Ocean.io logo Use both if

  • You build lists in Origami from prompts
  • You want Ocean to rank which accounts those lists should start from
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Ocean.io logo Choose Ocean if

  • You want the same accounts if you run it again next month
  • You want the ICP learned from your won and lost deals
  • You need a vendor with a completed SOC 2 Type II
  • You want scores and segments written back to your CRM
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How to switch from Origami to Ocean

Five steps. Most teams keep their sender and add Ocean to choose the accounts.

  1. Check your plan and usage

    Find your plan, your usage balance and any top-ups before you change how you build lists.

  2. Export your lists and prompts

    Export your lists, and keep the prompts that built them so you can compare the output with Ocean.

  3. Connect your CRM

    Connect HubSpot, Salesforce, Pipedrive or Attio. Ocean reads your closed-won and closed-lost deals to learn what a good account looks like.

  4. Review the segments and scores

    Ocean proposes segments and scores, with the reason on each. Correct anything that doesn’t match how you sell.

  5. Send scored accounts

    Scores, segments and matched signals go back to your CRM, or into Apollo, Instantly or Lemlist sequences.

Questions to ask before you rely on Origami

  • If you run the same prompt next month, do you get the same accounts?
  • How does it decide which companies match my ICP?
  • What do top-ups cost at my volume?
  • Does it sync with my CRM?

How do other Origami alternatives compare to Ocean?

The right alternative depends on what you use Origami for. Here’s what each is built for and where Ocean starts.

Origami pricing and alternatives: common questions

Short answers on Origami’s cost, what its agents do, how Ocean compares and what switching takes.

How much does Origami cost?

Starter is $99 a month, Pro is $199 and Max is $399, with dollar-based usage included and unlimited team members. There’s a 7-day trial and no free plan.

What does Origami do?

Its AI agents build lead lists from a plain-English prompt or from your domain, searching live sources and enriching contacts. Paid plans include an email and LinkedIn sequencer.

Do I get the same list every time?

Lists depend on the prompt and on the live sources the agents read. Ocean ranks a fixed market against your ICP, so the same inputs give the same ranking.

Who is behind Origami?

Origami Agents is a Y Combinator company with a small team, based in San Francisco.

Can I use Ocean and Origami together?

Yes. Use Ocean to decide which accounts are worth working, and Origami to build and send to them.

How does Ocean find lookalike companies?

Ocean reads what each company does from its own website, learns from your closed-won and closed-lost deals, and returns ranked matches with the reason on each one.

How do I switch from Origami to Ocean?

Check your plan and usage, export your lists, connect your CRM so Ocean reads your won and lost deals, review the segments and scores Ocean proposes, then send scored accounts to your CRM or sequencer.

Sources (8)

checked October 30, 2026

What teams say about Ocean

All case studies
  • Today we can more confidently say we're reaching out to all the companies that could potentially buy from us.

    Josh Pudnos Director of Commercial Operations
  • With Ocean.io we can focus our ad spend on the right companies.

    Martin Nørgaard Klausen Co-Founder, Lead Motor
  • Laura Salmina portrait
    Tele2 IoT logo
    Laura Salmina Sales Developer at Tele2 IoT
  • Julian Berbec portrait
    Monta logo
    Julian Berbec Growth Marketer at Monta
  • Clay logo

    Working with a trusted partner saves a ton of engineering time and ongoing AI costs. Speed and quality are higher out of the gate.

    Stefan Kollenberg Data Partnerships
  • Ocean.io reduced our average cost per Marketing Qualified Lead by 23%.

    Garrett Butler Digital Engagement
  • Ocean.io expands the sea into an ocean, and Scalestack is great at fishing in this vast ocean.

    Ezequiel Head of Product Operations
  • Surfe logo

    Ocean.io allows us to identify lookalike companies with incredible accuracy.

    Maged Head of Product

Move with your market

  • Context learned from your closed-won deals
  • Accounts ranked on fit, with the reason shown
  • Direct push to Salesforce, HubSpot, Pipedrive and Attio