Qualified’s Piper is an AI SDR for inbound: it talks to website visitors, follows up by email and books meetings. Ocean uses contextual intelligence to find your next deal, with the reason on every account.
Used by teams at
QualifiedConverting inbound with an agent that greets, nurtures and books meetings. A fit for teams that work from Salesforce.
Qualified sells Piper, an AI SDR agent for inbound. It engages visitors on your website in text, voice and video, follows up with emails, serves offers and books meetings, and uses your CRM data to understand each buyer.
Telling you which inbound visitors fit, and finding the companies that fit but never visit.
Ocean is contextual intelligence for go-to-market. It reads what every company actually does from its own website, learns what good looks like from your closed-won and closed-lost deals, and ranks your whole market against it, with the reason behind each score. The ranked accounts arrive in your CRM, your rep queue or your AI agents.
What buyers weigh, grouped by the job each part does. A light blue background marks the stronger side.
| Topic | Ocean | Qualified |
|---|---|---|
| Finding the right accounts | ||
| Lookalikes | Ocean is stronger here. Core of the product. Segments and models learned from your won and lost CRM deals. | Not its job. Piper works the buyers who arrive on your website or in your marketing automation, not companies that never visit. |
| Learns your ICP from won and lost deals | Ocean is stronger here. Learned automatically from your won and lost deals. | Piper uses CRM data to understand buyers and segments accounts with waterfall enrichment. It doesn’t describe learning fit from your won and lost deals. |
| Inbound lead scoring | Ocean is stronger here. Segment, score, tier and matched signals on every account and every export. | Qualifies visitors in conversation and uses engagement, campaign and lead-score data from your CRM and marketing automation. |
| Segments your market | Ocean is stronger here. Segments your whole market and shows win rate, deal size and cycle time for each segment. | Account segmentation and live streams of visitors, for routing and targeting on the site. |
| Contacts and data | ||
| Contacts | Verified emails and direct phones from a waterfall across 16+ data sources. Charged only when a contact is found, and exports are free. | Account segmentation with waterfall enrichment is included on every plan, and monthly active email contacts are capped by tier. |
| Buying signals | Up-to-date signals built in-house from each company’s own teams, leaders, hiring and website. | Website engagement and buyer-intent signals, with third-party research intent from partners such as 6sense and Demandbase. |
| Website conversations and meetings | Doesn’t run website conversations. It scores inbound leads so your chat or SDR team can prioritize. | Piper talks to visitors in text, voice and video, follows up by email, routes conversations and books meetings in several languages. |
| Workflow and pricing | ||
| CRM sync | Two-way with HubSpot, Salesforce, Pipedrive and Attio. Reads your deals to learn, then writes scores, segments and signals back. | Built on Salesforce, with Salesforce MCAE, HubSpot, Marketo and Eloqua integrations and Slack. Salesforce is now its owner. |
| AI agents and MCP | MCP server, public API and a chat agent on the same data and lookalike engine. | MCP and API access start on the Enterprise plan, which also adds agent handoff and a Salesforce sandbox. |
| Security and company scale | SOC 2 Type II and GDPR, per Ocean’s own site. | Its trust page describes SOC 2 auditing, GDPR commitments, SSO, MFA and a DPA. We couldn’t open the report. |
| Pricing | Two ways to buy: a flat-rate plan with credits included, or a custom plan built around your deals and credit volume. | Quote only. Premier, Enterprise and Ultimate publish limits on web sessions and email contacts, not prices. |
Qualified doesn’t publish prices. It lists three plans by web-session and email-contact limits, and each is quoted on a demo.
Third-party estimates of what Qualified costs vary widely and none is confirmed, so we don’t quote one. Salesforce’s acquisition may change packaging and terms as Piper folds into Agentforce, and Qualified hasn’t published post-acquisition pricing. Ask for the price in writing, and ask whether you need Salesforce CRM.
A flat-rate plan with credits included, or a custom plan built around your deals.
Contacts are charged only when one is found. Exports are free.
See Ocean pricingPiper works the buyers who arrive. Ocean tells it which of them fit, and finds the ones that never visit.
Choose Qualified if Use both ifFive steps. Most teams keep Piper for the website and use Ocean to score who it talks to.
Export the leads Piper qualified and their outcomes, then run the same companies through Ocean to see how many fit your closed-won pattern.
Find your plan, your web-session and email-contact limits and when you renew. Ask what the Salesforce acquisition changes.
Connect HubSpot, Salesforce, Pipedrive or Attio. Ocean reads your closed-won and closed-lost deals to learn what a good account looks like.
Ocean proposes segments and scores, with the reason on each. Correct anything that doesn’t match how you sell.
Scores, segments and matched signals go back to your CRM, or into Apollo, Instantly or Lemlist sequences.
Expect rules, filters and signals you set, because a model of your own deals is not what it leads with; ask for a test on your accounts.
Expect annual terms that renew on their own, because that is how it is sold; get notice dates, price caps and export rights in writing.
Expect export and no-code connectors first, with two-way sync tied to the plan; confirm what is live on yours.
Expect a quote that grows with seats, credits and add-ons, because the entry price is the smallest line; price your real volume.
Ocean is better because it tells it like it is: contextual intelligence to find your next deal, with the reason on every account.
Start using OceanThe right alternative depends on what you use Qualified for. Here’s what each is built for and where Ocean starts.
Agentforce
Artisan
11x
Regie.ai
RoxShort answers on what Qualified sells, what changed with Salesforce, how Ocean compares and what to check before you buy.
A company that sells Piper, an AI SDR agent for inbound. Piper talks to website visitors, follows up by email, serves offers and books meetings, using your CRM data to understand each buyer.
Salesforce agreed to acquire Qualified in December 2025, and reviewers report the deal closed on April 1, 2026, with Piper folding into Agentforce. Qualified’s own contact link now points to Salesforce. Check what it changes for your contract.
Qualified doesn’t publish prices. Premier, Enterprise and Ultimate are quoted on a demo and differ by web-session and email-contact limits. Third-party estimates vary and aren’t confirmed.
Its pages don’t describe doing so. Piper uses your CRM data and engagement signals to qualify buyers. Ocean reads your CRM deals, learns the ICP and scores inbound leads and the whole market against it.
MCP and API access start on the Enterprise plan. Ocean has an MCP server and a public API on the same data and lookalike engine.
It’s built on Salesforce and also integrates with HubSpot, Marketo, Eloqua and Salesforce Marketing Cloud Account Engagement. Ocean has native two-way sync with HubSpot, Salesforce, Pipedrive and Attio.
Its trust page describes SOC 2 auditing, GDPR commitments, SSO, MFA and a DPA. Ask for the SOC 2 report and check how the Salesforce acquisition affects subprocessors and data terms.
Ocean reads what each company does from its own website, learns from your closed-won and closed-lost deals, and returns ranked matches with the reason on each one.
Today we can more confidently say we're reaching out to all the companies that could potentially buy from us.
Josh Pudnos,
Director of Commercial Operations, Brandwatch
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Martin Nørgaard Klausen,
Co-Founder, Lead Motor, Zen Media
Working with a trusted partner saves a ton of engineering time and ongoing AI costs. Speed and quality are higher out of the gate.
Stefan Kollenberg,
Data Partnerships, Clay
Ocean.io reduced our average cost per Marketing Qualified Lead by 23%.
Garrett Butler,
Digital Engagement, CBC
Ocean.io expands the sea into an ocean, and Scalestack is great at fishing in this vast ocean.
Ezequiel,
Head of Product Operations, Scalestack
Ocean.io allows us to identify lookalike companies with incredible accuracy.
Maged,
Head of Product, Surfe
