Snitcher shows which companies visit your website, ranks them by fit and intent and sends them to your CRM and Slack. Ocean uses contextual intelligence to find your next deal, with the reason on every account.
Used by teams at
SnitcherA low-cost, EU-built way to see which companies visit your site. A fit for small teams that want unlimited seats.
Snitcher is a bootstrapped, Netherlands-based visitor identification tool. It matches visits to companies, suggests the people who fit your buyer personas and lets you reveal their email and phone.
Telling you which companies fit your business across the whole market, learned from your won and lost deals.
Ocean is contextual intelligence for go-to-market. It reads what every company actually does from its own website, learns what good looks like from your closed-won and closed-lost deals, and ranks your whole market against it, with the reason behind each score. The ranked accounts arrive in your CRM, your rep queue or your AI agents.
What buyers weigh, grouped by the job each part does. A light blue background marks the stronger side.
| Topic | Ocean | Snitcher |
|---|---|---|
| Finding the right accounts | ||
| Lookalikes | Ocean is stronger here. Core of the product. Segments and models learned from your won and lost CRM deals. | Not its job. It identifies companies that visit your website and doesn’t describe finding companies that resemble your customers. |
| Learns your ICP from won and lost deals | Ocean is stronger here. Learned automatically from your won and lost deals. | Ranks identified companies by fit and intent against criteria you set. It doesn’t describe learning fit from your CRM’s won and lost deals. The new Pro package adds your own scoring formula. |
| The reason behind each account | Ocean is stronger here. Segment, score, tier and matched signals on every account and every export. | Shows what each company read, how often it returns and who there matches your personas, with transparent scoring criteria. That explains the visit, not why it fits across the market. |
| Coverage beyond your own traffic | Ocean is stronger here. Segments your whole market and shows win rate, deal size and cycle time for each segment. | Limited to companies that visit your site. A company that fits but never visits doesn’t appear. |
| Contacts and data | ||
| Contacts | Verified emails and direct phones from a waterfall across 16+ data sources. Charged only when a contact is found, and exports are free. | Suggests people at each visiting company who match your personas, with email and phone revealed from credits. The new packages pool credits for reveals and AI features. |
| Visitor identification | Doesn’t identify website visitors. It works from the market, not your traffic. | Company-level identification with pages, return visits and a live feed, first-party tracking from your own subdomain and a standalone IP-to-company API. |
| Buying signals | Up-to-date signals built in-house from each company’s own teams, leaders, hiring and website. | On-site behavior such as pricing page visits, repeat sessions and returning lost deals. Reviewers note it has no off-site intent signals. |
| Workflow and pricing | ||
| CRM sync | Two-way with HubSpot, Salesforce, Pipedrive and Attio. Reads your deals to learn, then writes scores, segments and signals back. | Seven CRMs listed (HubSpot, Salesforce, Pipedrive, Zoho, Dynamics, Attio, Close) out of 17 integrations, including Slack, Teams, Google Analytics, Zapier, webhooks and outreach tools. |
| AI agents and MCP | MCP server, public API and a chat agent on the same data and lookalike engine. | An MCP server for Claude, ChatGPT, Copilot and Cursor that queries identified companies, engagement and segments, plus a REST API. |
| Security and privacy | SOC 2 Type II and GDPR, per Ocean’s own site. | Built and hosted in the EU, GDPR compliant, processing on legitimate interest at company level. Links a trust centre we couldn’t open. We found no SOC 2 statement. |
| Pricing | Two ways to buy: a flat-rate plan with credits included, or a custom plan built around your deals and credit volume. | From $49 a month for up to 50 identified companies, rising with volume, with a 14-day trial and no card. |
Snitcher currently sells one plan priced by unique companies identified each month. A repeat visit from the same company doesn’t count again, and every feature and unlimited seats are included.
Snitcher announced on October 30, 2026 that new plans start December 1, and existing customers keep a legacy plan. Check which pricing applies when you sign up, and what the credits for contact reveals cost at your volume.
A flat-rate plan with credits included, or a custom plan built around your deals.
Contacts are charged only when one is found. Exports are free.
See Ocean pricingSnitcher shows who came to you. Ocean shows who you should be going after, including everyone who didn’t.
Choose Snitcher if Use both ifFive steps. Most teams keep Snitcher for visits and add Ocean to find the companies behind the rest of the market.
Export the companies Snitcher identified and their scores, then run them through Ocean to see how many fit your closed-won pattern.
Find your plan, identification band, credit balance and renewal date, and whether you’re on the legacy plan or moving to the December packages.
Connect HubSpot, Salesforce, Pipedrive or Attio. Ocean reads your closed-won and closed-lost deals to learn what a good account looks like.
Ocean proposes segments and scores, with the reason on each. Correct anything that doesn’t match how you sell.
Scores, segments and matched signals go back to your CRM, or into Apollo, Instantly or Lemlist sequences.
Expect a headline database size, because counts come from its own records and not your market; ask for coverage on your list.
Expect roadmap and packaging answers to move, because ownership and plans changed recently; get commitments in writing.
Expect rules, filters and signals you set, because a model of your own deals is not what it leads with; ask for a test on your accounts.
Expect a trust-center link or a request form, because reports sit behind a sales step; ask for the date and scope.
Ocean is better because it tells it like it is: contextual intelligence to find your next deal, with the reason on every account.
Start using OceanThe right alternative depends on what you use Snitcher for. Here’s what each is built for and where Ocean starts.
Leadfeeder
Leadinfo
Albacross
RB2B
VectorShort answers on what Snitcher does, what it costs, how Ocean compares and what to check before you buy.
A bootstrapped, Netherlands-based website visitor identification tool that matches visits to companies, ranks them by fit and intent, suggests contacts and syncs to your CRM, Slack and Google Analytics.
Currently $49 a month for up to 50 identified companies (annual billing; $79 monthly), rising to $529 for 5,000, with custom pricing above. New Starter, Scale and Pro packages start December 1, 2026.
Mainly companies. It suggests people at each company who match your personas and lets you reveal their contact details. Ocean doesn’t identify visitors at all: it ranks the whole market by fit.
It ranks companies by fit and intent against criteria you set, and doesn’t describe learning from your won and lost deals. Ocean reads your CRM deals, learns the ICP and ranks every company against it.
Yes. It works with Claude, ChatGPT, Copilot and Cursor to query identified companies and engagement. Ocean has an MCP server and a public API on the same data and lookalike engine.
Yes: HubSpot, Salesforce, Pipedrive, Zoho, Dynamics, Attio and Close. Ocean has native two-way sync with HubSpot, Salesforce, Pipedrive and Attio.
It says it’s built and hosted in the EU and GDPR compliant, and links a trust centre we couldn’t open. We found no SOC 2 statement, so ask what reports and data terms it can provide.
Ocean reads what each company does from its own website, learns from your closed-won and closed-lost deals, and returns ranked matches with the reason on each one.
Today we can more confidently say we're reaching out to all the companies that could potentially buy from us.
Josh Pudnos,
Director of Commercial Operations, Brandwatch
With Ocean.io we can focus our ad spend on the right companies.
Martin Nørgaard Klausen,
Co-Founder, Lead Motor, Zen Media
Working with a trusted partner saves a ton of engineering time and ongoing AI costs. Speed and quality are higher out of the gate.
Stefan Kollenberg,
Data Partnerships, Clay
Ocean.io reduced our average cost per Marketing Qualified Lead by 23%.
Garrett Butler,
Digital Engagement, CBC
Ocean.io expands the sea into an ocean, and Scalestack is great at fishing in this vast ocean.
Ezequiel,
Head of Product Operations, Scalestack
Ocean.io allows us to identify lookalike companies with incredible accuracy.
Maged,
Head of Product, Surfe
