Warmly identifies who visits your website and engages them with AI. Ocean ranks the accounts that fit your best customers, including those that never visit.
Used by teams at
WarmlyIdentifying anonymous website visitors and engaging them with AI chat and email.
Warmly identifies anonymous website visitors, enriches them with intent data and engages buyers through AI chat and email. HubSpot agreed to acquire it in June 2026.
Finding the accounts that fit your best customers, including those that never visit.
Ocean is contextual intelligence for go-to-market. It reads what every company actually does from its own website, learns what good looks like from your closed-won and closed-lost deals, and ranks your whole market against it, with the reason behind each score. The ranked accounts arrive in your CRM, your rep queue or your AI agents.
What buyers weigh, grouped by the job each part does. A green check marks the stronger side.
| Topic | Ocean.io logo Ocean | Warmly |
|---|---|---|
| Finding the right accounts | ||
| Lookalikes from your closed-won deals | Ocean is stronger here. Core of the product. Segments and models learned from your won and lost CRM deals. | Starts from the visitors and accounts that reach your site. |
| Accounts that haven’t visited | Ocean is stronger here. Ranks the whole market, including accounts that never visit your site. | Works the accounts that show up on your website. |
| The reason behind each account | Ocean is stronger here. Segment, score, tier and matched signals on every account and every export. | Intent data on each identified visitor. |
| Contacts and data | ||
| Website visitor identification | Not offered. | Warmly is stronger here. Identifies anonymous website visitors and enriches them. |
| Buying signals | Up-to-date signals built in-house from each company’s own teams, leaders, hiring and website. | Intent data layered on identified visitors. |
| Workflow and pricing | ||
| Outreach | Doesn’t send. Hands ranked accounts and contacts to the sequencer you already use. | Warmly is stronger here. Engages buyers through AI chat and email. |
| Pricing | Ocean is stronger here. Two ways to buy: a flat-rate plan with credits included, or a custom plan built around your deals and credit volume. | From $10,000 a year for web deanonymization, and $20,000 for inbound chat. |
Warmly publishes its starting prices, billed annually or quarterly.
HubSpot agreed to acquire Warmly on June 30, 2026, adding website intent and a TAM agent to its platform. Ask what changes for your contract and roadmap.
A flat-rate plan with credits included, or a custom plan built around your deals.
Contacts are charged only when one is found. Exports are free.
See Ocean pricingWarmly engages who visits. Ocean finds who should.
Choose Warmly if Ocean.io logo Use both ifFive steps, working back from your renewal date.
Find your plan, your billing date and any unused credits with Warmly.
Export your lists and saved searches, and note which workflows depend on them.
Connect HubSpot, Salesforce, Pipedrive or Attio. Ocean reads your closed-won and closed-lost deals to learn what a good account looks like.
Ocean proposes segments and scores, with the reason on each. Correct anything that doesn’t match how you sell.
Scores, segments and matched signals go back to your CRM, or into Apollo, Instantly or Lemlist sequences.
The right alternative depends on what you use Warmly for. Here’s what each is built for and where Ocean starts.
RB2BBuilt for Teams that want to see which people visit their website, in Slack, in real time.
Where Ocean starts Ocean finds the accounts that should be visiting but aren’t, ranked from your wins.
LeadfeederBuilt for European teams that identify the companies visiting their website and score them for fit.
Where Ocean starts Ocean ranks the accounts that haven’t visited yet, from your own wins.
DataMoonBuilt for Teams that start from website visitors and intent topics, then activate them across channels.
Where Ocean starts Ocean starts from which accounts fit your best customers, then lets intent decide when.
UntitledBuilt for Consumer brands and agencies that identify visitors and activate audiences across ads and CTV.
Where Ocean starts Ocean is built for B2B account fit, learned from your own closed-won deals.
6senseBuilt for Enterprise teams that predict in-market accounts and run ads, sales alerts and AI email around them.
Where Ocean starts Ocean shows which accounts look like your wins and why, without a multi-year enterprise contract.
Short answers on Warmly’s cost, how Ocean compares and what switching takes.
Web deanonymization starts at $10,000 a year, inbound chat at $20,000 and Autopilot at $30,000. Quarterly billing starts at $4,875 for web deanonymization.
HubSpot agreed to acquire Warmly on June 30, 2026, adding website intent and a TAM agent. Terms weren’t disclosed.
It identifies anonymous website visitors, enriches them with intent data and engages them through AI chat and email.
Yes. Use Warmly for what it does best, and Ocean to decide which accounts fit your best customers.
Ocean reads what each company does from its own website, learns from your closed-won and closed-lost deals, and returns ranked matches with the reason on each one.
Check your plan and renewal date, export your lists, connect your CRM so Ocean reads your won and lost deals, review the segments and scores Ocean proposes, then send scored accounts to your CRM or sequencer.
