Ocean vs Clari: now part of Salesloft, and how they compare

Clari forecasts revenue and inspects the deals already in your pipeline, and since the merger it’s sold inside Salesloft. Ocean uses contextual intelligence to find your next deal, with the reason on every account.

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Updated November 13, 2026. See sources

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How do Ocean and Clari differ?

Clari logo: Clari alternatives, pricing and comparison with Ocean Clari

An AI forecast trained on your deals, with deal-health inspection. A fit for revenue leaders who need a number they can defend.

Clari built revenue forecasting and pipeline inspection for revenue leaders. Clari and Salesloft merged on December 3, 2025, with Steve Cox as CEO, and clari.com now redirects to salesloft.com.

Ocean

Using your won, lost and open deals to find and rank companies you aren’t selling to yet, across the whole market.

Ocean is contextual intelligence for go-to-market. It reads what every company actually does from its own website, learns what good looks like from your closed-won and closed-lost deals, and ranks your whole market against it, with the reason behind each score. The ranked accounts arrive in your CRM, your rep queue or your AI agents.

Clari and Ocean features, side by side

What buyers weigh, grouped by the job each part does. A light blue background marks the stronger side.

Ocean vs Clari comparison
Topic Ocean Clari
Finding the right accounts
LookalikesOcean is stronger here. Core of the product. Segments and models learned from your won and lost CRM deals. Not its job. Clari works on deals and accounts already in your CRM, not on finding companies that resemble your customers.
Learns from won and lost dealsOcean is stronger here. Learned automatically from your won and lost deals. Forecast AI is trained on your historical deal data, by deal size, stage and velocity, to predict outcomes of open deals. It doesn’t rank companies you aren’t selling to.
The reason behind each accountOcean is stronger here. Segment, score, tier and matched signals on every account and every export. Deal-health scores and stalled-deal and multi-threading flags show why a deal is at risk, for deals already in the pipeline.
Segments your marketOcean is stronger here. Segments your whole market and shows win rate, deal size and cycle time for each segment. Forecasts filter by bookings, renewals, region, segment, account size and period, and Analytics breaks down performance.
Contacts and data
Contacts Verified emails and direct phones from a waterfall across 16+ data sources. Charged only when a contact is found, and exports are free. Not a contact database. It works on CRM, activity and call data, and Salesloft’s agents add enrichment.
Buying signals Up-to-date signals built in-house from each company’s own teams, leaders, hiring and website. Signals from calls, deal changes and engagement across 32 connected sources in the Salesloft data layer.
Forecasting and pipeline inspection Doesn’t forecast or inspect deals. It ranks companies and hands them off.Clari is stronger here. An AI-validated forecast, week-over-week pipeline change tracking, live deal health and a view for each of the CRO, VP, manager and RevOps.
Workflow and pricing
CRM sync Two-way with HubSpot, Salesforce, Pipedrive and Attio. Reads your deals to learn, then writes scores, segments and signals back. Works from your CRM and from Salesloft’s unified data layer, with tasks and AI emails triggered from Inspect and Forecast.
AI agents and MCP MCP server, public API and a chat agent on the same data and lookalike engine. An AI Forecast Agent, and the Salesloft MCP server that gives Claude, ChatGPT and Copilot context on live pipeline and deals.
Security and company scale SOC 2 Type II and GDPR, per Ocean’s own site. Clari listed ISO 27001, SOC 2 Type II, ISO 27701, CSA, App Defense Alliance and GDPR. The combined Trust Center now covers Clari and Salesloft.
Pricing Two ways to buy: a flat-rate plan with credits included, or a custom plan built around your deals and credit volume. Not published. Clari’s old pricing page now shows Salesloft’s sales-call form.

How much is Clari?

Clari never published prices, and since the merger it’s sold as part of Salesloft, which doesn’t publish them either.

Clari Forecast, Inspect and Analytics are sold through Salesloft’s sales team. The old Clari pricing page now redirects to a form.
Quote only
Reviewers say product integration is still in progress after the merger. Ask how Clari modules and Salesloft licenses are packaged and priced now.
Packaging in flux
If you’re a Clari customer, ask what your contract covers, whether it moves to Salesloft paper and what changes at renewal.
Ask in writing
Enterprise pricing can run that high. Vendr tracks Clari contracts from $19,065 to $415,001 a year, with a median of $76,000 across 291 purchases.
Enterprise pricing Up to $415,001 a year

What the price leaves out

We found no reliable per-seat figures for Clari alone, so we don’t quote one. Get a line-item quote that separates forecasting, inspection, analytics and any engagement seats.

How Ocean charges

A flat-rate plan with credits included, or a custom plan built around your deals.

Contacts are charged only when one is found. Exports are free.

See Ocean pricing

Should you choose Ocean or Clari?

Clari tells you whether the deals you have will close. Ocean tells you which companies to put in the pipeline in the first place.

Choose Clari if

  • You need a forecast you can defend to the board
  • You want deal-health inspection and pipeline-change tracking for leaders
  • You’re a Clari customer staying on the combined platform

Use both if

  • Ocean fills the pipeline with accounts that look like your wins, and Clari forecasts what comes out of it
  • You use Ocean’s segments to see which kinds of deals Clari’s forecast should expect to close
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Choose Ocean if

  • Your question is which companies to pursue, not which open deals will close
  • You want fit learned from your own deals across the whole market
  • You want the reason on every account and an exact count of the market
  • You’re not buying a forecasting platform
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How to switch from Clari to Ocean

Five steps. Most teams keep Clari for the forecast and add Ocean to feed the pipeline it measures.

  1. Export your closed deals

    Pull your won and lost deals, then run them through Ocean to see which segments you win and how the rest of the market ranks.

  2. Check your contract and renewal

    Find which Clari modules you pay for, who your account team is now and when the contract renews.

  3. Connect your CRM

    Connect HubSpot, Salesforce, Pipedrive or Attio. Ocean reads your closed-won and closed-lost deals to learn what a good account looks like.

  4. Review the segments and scores

    Ocean proposes segments and scores, with the reason on each. Correct anything that doesn’t match how you sell.

  5. Send scored accounts

    Scores, segments and matched signals go back to your CRM, or into Apollo, Instantly or Lemlist sequences.

Questions to ask before you rely on Clari for targeting

  • Can it rank companies we aren’t in deals with, or only forecast the ones we are?

    Expect rules, filters and signals you set, because a model of your own deals is not what it leads with; ask for a test on your accounts.

  • How are Clari modules and Salesloft licenses packaged and priced after the merger?

    Expect a quote that grows with seats, credits and add-ons, because the entry price is the smallest line; price your real volume.

  • Which Clari features are on the roadmap, and which carry forward?

    Expect roadmap and packaging answers to move, because ownership and plans changed recently; get commitments in writing.

  • What changes at renewal, and is it in writing?

    Expect annual terms that renew on their own, because that is how it is sold; get notice dates, price caps and export rights in writing.

Ocean is better because it tells it like it is: contextual intelligence to find your next deal, with the reason on every account.

Start using Ocean

How do other Clari alternatives compare to Ocean?

The right alternative depends on what you use Clari for. Here’s what each is built for and where Ocean starts.

Clari pricing and alternatives: common questions

Short answers on what happened to Clari, what Clari Forecast does, how Ocean compares and what to check before you buy.

What happened to Clari?

Clari and Salesloft merged on December 3, 2025, with Steve Cox as CEO of the combined company. clari.com now redirects to salesloft.com, and Clari’s products are sold inside the Salesloft platform.

What does Clari Forecast do?

It forecasts revenue with an AI trained on your historical deal data and live rep activity, flags slipping and stalled deals, tracks weekly pipeline changes and connects findings to tasks in the seller workflow.

How much does Clari cost?

Clari never published prices, and since the merger it’s quoted through Salesloft. We found no reliable per-seat figure, so ask for a line-item quote.

Does Clari learn from my won and lost deals?

Forecast AI is trained on your historical deal data, but to predict outcomes of deals already in the pipeline, not to find companies you aren’t selling to. Ocean learns the ICP from your deals and ranks the whole market against it.

Does Clari have an MCP server?

Salesloft’s MCP server, launched in spring 2026, gives Claude, ChatGPT and Copilot context on live pipeline, deals, accounts and calls. Ocean has an MCP server and a public API on the same data and lookalike engine.

Does Clari integrate with my CRM?

Yes, it works from your CRM data, and Salesloft tasks and AI emails can be triggered from Clari Inspect and Forecast. Ocean has native two-way sync with HubSpot, Salesforce, Pipedrive and Attio.

Is Clari ready for an enterprise security review?

Clari listed ISO 27001, SOC 2 Type II, ISO 27701, CSA, App Defense Alliance and GDPR, and the combined Clari/Salesloft Trust Center publishes reports, a DPA and subprocessors. Review the Drift investigation summary posted there too.

How does Ocean find lookalike companies?

Ocean reads what each company does from its own website, learns from your closed-won and closed-lost deals, and returns ranked matches with the reason on each one.

Sources (15)

checked November 13, 2026

What teams say about Ocean

All case studies
Today we can more confidently say we're reaching out to all the companies that could potentially buy from us.

Josh Pudnos,

Director of Commercial Operations, Brandwatch

Read Brandwatch's story
With Ocean.io we can focus our ad spend on the right companies.

Martin Nørgaard Klausen,

Co-Founder, Lead Motor, Zen Media

Read Zen Media's story

Laura Salmina, Sales Developer at Tele2 IoT

Read Tele2 IoT's story

Julian Berbec, Growth Marketer at Monta

Read Monta's story
Working with a trusted partner saves a ton of engineering time and ongoing AI costs. Speed and quality are higher out of the gate.

Stefan Kollenberg,

Data Partnerships, Clay

Read Clay's story
Ocean.io reduced our average cost per Marketing Qualified Lead by 23%.

Garrett Butler,

Digital Engagement, CBC

Read CBC's story
Ocean.io expands the sea into an ocean, and Scalestack is great at fishing in this vast ocean.

Ezequiel,

Head of Product Operations, Scalestack

Read Scalestack's story
Ocean.io allows us to identify lookalike companies with incredible accuracy.

Maged,

Head of Product, Surfe

Read Surfe's story

Move with your market

  • Context learned from your closed-won deals
  • Accounts ranked on fit, with the reason shown
  • Direct push to Salesforce, HubSpot, Pipedrive and Attio