Salesloft is where sellers run cadences, calls and daily priorities, with AI agents on top, and since its merger with Clari it also includes forecasting. Ocean uses contextual intelligence to find your next deal, with the reason on every account.
Used by teams at
SalesloftCadences, a dialer, AI agents and forecasting from Clari in one platform. A fit for teams that run outbound and deals together.
Salesloft is a sales engagement and revenue platform. Account teams use Cadence, Conversation Intelligence, Deals and Rhythm, and leaders use Clari Forecast, Inspect and Analytics, all on a shared data layer of 32 connected signal sources.
Deciding which companies belong in a cadence, learned from your own won and lost deals, with the reason on each.
Ocean is contextual intelligence for go-to-market. It reads what every company actually does from its own website, learns what good looks like from your closed-won and closed-lost deals, and ranks your whole market against it, with the reason behind each score. The ranked accounts arrive in your CRM, your rep queue or your AI agents.
What buyers weigh, grouped by the job each part does. A light blue background marks the stronger side.
| Topic | Ocean | Salesloft |
|---|---|---|
| Finding the right accounts | ||
| Lookalikes | Ocean is stronger here. Core of the product. Segments and models learned from your won and lost CRM deals. | Not its job. The Buyer Identification agent recommends stakeholders at accounts you work, and it doesn’t find companies that resemble your customers. |
| Learns your ICP from won and lost deals | Ocean is stronger here. Learned automatically from your won and lost deals. | Its AI is grounded in your deal data to guide opportunities and surface win patterns across similar deals. It doesn’t describe ranking companies across the market from them. |
| The reason behind each account | Ocean is stronger here. Segment, score, tier and matched signals on every account and every export. | Rhythm tells sellers what to do next and why, from engagement signals and buying intent on accounts already in their book. |
| Prioritizing accounts | Ocean is stronger here. Segments your whole market and shows win rate, deal size and cycle time for each segment. | The Priority Account agent ranks accounts by engagement signals and buying intent, to focus teams on the ones most likely to convert. |
| Contacts and data | ||
| Contacts | Verified emails and direct phones from a waterfall across 16+ data sources. Charged only when a contact is found, and exports are free. | AI enriches data in cadences and the Buyer Identification agent integrates with ZoomInfo. It doesn’t describe its own contact database. |
| Buying signals | Up-to-date signals built in-house from each company’s own teams, leaders, hiring and website. | 32 connected signal sources, including 6sense, Aircall, Apollo, Calendly, Chili Piper and Clearbit, unified in one live layer. |
| Cadences, calls and coaching | Ranks accounts and hands them off. Cadences, calls and coaching stay in your own tools. | Salesloft is stronger here. Multi-channel cadences, a dialer, meetings, call recording, coaching and deal management, with call insights turning into tasks and CRM updates. |
| Workflow and pricing | ||
| CRM sync | Two-way with HubSpot, Salesforce, Pipedrive and Attio. Reads your deals to learn, then writes scores, segments and signals back. | Real-time Salesforce sync with 30+ activity properties, field mapping and a sync log, plus an app directory of integrations. |
| AI agents and MCP | MCP server, public API and a chat agent on the same data and lookalike engine. | An MCP server (launched spring 2026) gives Claude, ChatGPT and Copilot context on live pipeline, deals, accounts and calls, with governance controls. |
| Security and company scale | SOC 2 Type II and GDPR, per Ocean’s own site. | Lists SOC 2 Type 2 and ISO 27001, with a Trust Center, SSO, a DPA and a subprocessor list. |
| Pricing | Two ways to buy: a flat-rate plan with credits included, or a custom plan built around your deals and credit volume. | Not published. Its pricing page routes to a sales call. Third-party reports list per-seat prices in the low hundreds of dollars a month. |
Salesloft doesn’t publish prices, and its pricing page sends you to a sales call. Everything below comes from third parties, not Salesloft.
Reviewers say dialer, data and deliverability tools are often added on top, and that the quote depends on seats, term and modules. Figures older than the Clari merger may not reflect combined packaging, so ask for a line-item quote and the renewal terms in writing.
A flat-rate plan with credits included, or a custom plan built around your deals.
Contacts are charged only when one is found. Exports are free.
See Ocean pricingSalesloft is where reps work and managers inspect. Ocean decides which companies reps should be working in the first place.
Choose Salesloft if Use both ifFive steps. Most teams keep Salesloft for execution and add Ocean to choose who gets worked.
Export the accounts in your cadences and their results, then run the same companies through Ocean to compare them against your closed-won deals.
Find your plan, seats and renewal date, and ask how the Clari merger changes packaging.
Connect HubSpot, Salesforce, Pipedrive or Attio. Ocean reads your closed-won and closed-lost deals to learn what a good account looks like.
Ocean proposes segments and scores, with the reason on each. Correct anything that doesn’t match how you sell.
Scores, segments and matched signals go back to your CRM, or into Apollo, Instantly or Lemlist sequences.
Expect rules, filters and signals you set, because a model of your own deals is not what it leads with; ask for a test on your accounts.
Expect annual terms that renew on their own, because that is how it is sold; get notice dates, price caps and export rights in writing.
Expect a quote that grows with seats, credits and add-ons, because the entry price is the smallest line; price your real volume.
Expect rules, filters and signals you set, because a model of your own deals is not what it leads with; ask for a test on your accounts.
Ocean is better because it tells it like it is: contextual intelligence to find your next deal, with the reason on every account.
Start using OceanThe right alternative depends on what you use Salesloft for. Here’s what each is built for and where Ocean starts.
Clari
Gong
Apollo
Amplemarket
HubSpotShort answers on what Salesloft does, what changed with Clari, how Ocean compares and what to check before you buy.
A sales engagement and revenue platform: cadences, a dialer, call intelligence, deal management and a prioritized daily workflow for sellers, plus forecasting, pipeline inspection and analytics for leaders, with AI agents and an MCP server.
They merged on December 3, 2025, with Steve Cox as CEO of the combined company. Clari’s products, such as Clari Forecast, now sit inside Salesloft, and clari.com redirects to salesloft.com.
Salesloft doesn’t publish prices. Competitors’ write-ups of Vendr data report list prices of about $125 to $180 per user per month and a median contract near $30,760 a year. These are third-party figures.
Its AI is grounded in your deal data to guide opportunities, but its pages don’t describe ranking companies across the market from them. Ocean reads your CRM deals, learns the ICP and ranks every company against it.
Yes, launched in its spring 2026 release. It gives Claude, ChatGPT and Copilot context on live pipeline, deals, accounts and calls. Ocean has an MCP server and a public API on the same data and lookalike engine.
Yes, with real-time Salesforce sync and an app directory. Ocean has native two-way sync with HubSpot, Salesforce, Pipedrive and Attio.
It lists SOC 2 Type 2 and ISO 27001 with a Trust Center, SSO, a DPA and a subprocessor list. The Trust Center also posts a summary of a Mandiant investigation of Drift applications, which is worth reading as part of a review.
Ocean reads what each company does from its own website, learns from your closed-won and closed-lost deals, and returns ranked matches with the reason on each one.
Today we can more confidently say we're reaching out to all the companies that could potentially buy from us.
Josh Pudnos,
Director of Commercial Operations, Brandwatch
With Ocean.io we can focus our ad spend on the right companies.
Martin Nørgaard Klausen,
Co-Founder, Lead Motor, Zen Media
Working with a trusted partner saves a ton of engineering time and ongoing AI costs. Speed and quality are higher out of the gate.
Stefan Kollenberg,
Data Partnerships, Clay
Ocean.io reduced our average cost per Marketing Qualified Lead by 23%.
Garrett Butler,
Digital Engagement, CBC
Ocean.io expands the sea into an ocean, and Scalestack is great at fishing in this vast ocean.
Ezequiel,
Head of Product Operations, Scalestack
Ocean.io allows us to identify lookalike companies with incredible accuracy.
Maged,
Head of Product, Surfe
