Goava learns from your CRM deals and ranks companies in four Nordic countries. Ocean uses contextual intelligence to find your next deal, with the reason on every account.
Used by teams at
GoavaLearning your ICP from CRM deals and ranking Nordic companies. A fit for teams that sell in Sweden, Norway, Denmark and Finland.
Goava is a Swedish sales intelligence platform for the Nordics. Its ICP Agent analyzes the customers and deals in your CRM, and every company gets a Goava Score for how well it matches your ICP and a Goava Fit for the individual rep.
The same learn-from-your-deals job in every market, not four countries, with the reason on each account.
Ocean is contextual intelligence for go-to-market. It reads what every company actually does from its own website, learns what good looks like from your closed-won and closed-lost deals, and ranks your whole market against it, with the reason behind each score. The ranked accounts arrive in your CRM, your rep queue or your AI agents.
What buyers weigh, grouped by the job each part does. A light blue background marks the stronger side.
| Topic | Ocean | Goava |
|---|---|---|
| Finding the right accounts | ||
| Learns your ICP from won and lost deals | Ocean is stronger here. Core of the product. Segments and models learned from your won and lost CRM deals. | Its ICP Agent analyzes the companies you’ve closed and lost in your CRM, and scores every company in Discover against that ICP. |
| Market coverage | Ocean is stronger here. 85M+ companies, in any country with a website. | Sweden, Norway, Denmark and Finland only. One country is included in Discover, and each extra one is 2,000 SEK a month. |
| The reason behind each account | Ocean is stronger here. Segment, score, tier and matched signals on every account and every export. | A Goava Score and Goava Fit, plus a research card with fit attributes, gaps, why-now signals and a pitch. |
| How it understands a company | Reads what each company does from its own website. | Weighs industry, growth, web technology, hiring patterns and website signals, with Nordic registry data such as organization numbers and financial key figures. |
| Contacts and data | ||
| Contacts | Verified emails and direct phones from a waterfall across 16+ data sources. Charged only when a contact is found, and exports are free. | Decision makers at Nordic companies with role, email, direct number and LinkedIn, paid for in credits. |
| Nordic company data | 85M+ companies, built from the open web. | Registry data, financials, ownership, management and signals from 100,000+ Nordic sources, by its own count. Enento Group, which owns Allabolag, UC and Proff, is a minority owner. |
| Buying signals | Up-to-date signals built in-house from each company’s own teams, leaders, hiring and website. | A Signal Agent that monitors news, recruitment and role changes, with a mobile app, Ping, for alerts. |
| Workflow and pricing | ||
| CRM sync | Two-way with HubSpot, Salesforce, Pipedrive and Attio. Reads your deals to learn, then writes scores, segments and signals back. | HubSpot, Salesforce, SuperOffice, Pipedrive, Dynamics 365, Upsales, Lime CRM and Zapier. CRM integration starts on the Team and Premium plans. |
| AI agents and MCP | MCP server, public API and a chat agent on the same data and lookalike engine. | Four agents, and an MCP server for Claude and ChatGPT that Goava says is included in every package. |
| Pricing | Ocean is stronger here. Two ways to buy: a flat-rate plan with credits included, or a custom plan built around your deals and credit volume. | Discover from €390 a month, €590 with CRM integrations. Monthly or annual, with a 7-day free trial. |
Goava lists two Discover plans and a free Enrich tier. One country is included, and credits meter the agents.
Each extra country is 2,000 SEK a month, and Goava estimates about 7 credits per qualified prospect when prospecting and research run together. Contract terms are monthly or annual, with a 60-day notice on annual plans.
A flat-rate plan with credits included, or a custom plan built around your deals.
Contacts are charged only when one is found. Exports are free.
See Ocean pricingBoth learn from your deals and rank companies. They differ in where they work and what they cover.
Choose Goava if Already on Goava?Five steps. Most Nordic teams keep Goava’s local data and add Ocean when they expand.
Find your plan, your markets and your notice period. Goava’s is 60 days on annual contracts.
Note the segments, filters and ICPs your team uses, so you can compare Ocean’s ranking on the same accounts.
Connect HubSpot, Salesforce, Pipedrive or Attio. Ocean reads your closed-won and closed-lost deals to learn what a good account looks like.
Ocean proposes segments and scores, with the reason on each. Correct anything that doesn’t match how you sell.
Scores, segments and matched signals go back to your CRM, or into Apollo, Instantly or Lemlist sequences.
Expect a headline database size, because counts come from its own records and not your market; ask for coverage on your list.
Expect a quote that grows with seats, credits and add-ons, because the entry price is the smallest line; price your real volume.
Expect export and no-code connectors first, with two-way sync tied to the plan; confirm what is live on yours.
Expect a quote that grows with seats, credits and add-ons, because the entry price is the smallest line; price your real volume.
Expect a trust-center link or a request form, because reports sit behind a sales step; ask for the date and scope.
Ocean is better because it tells it like it is: contextual intelligence to find your next deal, with the reason on every account.
Start using OceanThe right alternative depends on what you use Goava for. Here’s what each is built for and where Ocean starts.
Keyplay
Landbase
DataMoon
Leadspace
DiscoLikeShort answers on what Goava costs, where it works, how it compares with Ocean and what switching takes.
Discover Starter is €390 a month and Premium is €590, each with one Nordic market. Premium adds CRM integrations and a customer success manager. Enrich is free for company data in your CRM, with premium features from €200 a month. Plans are monthly or annual.
Sweden, Norway, Denmark and Finland. Discover includes one market, and each additional country costs 2,000 SEK a month.
Yes. Its ICP Agent analyzes the companies you’ve closed and lost in your CRM and scores every company against that ICP. Ocean does the same job across every market and shows the reason on each account.
Yes. Goava MCP works in Claude and ChatGPT, lets you search and rank companies, build segments and fetch contacts, and Goava says it’s included in every package. Ocean has an MCP server and a public API on the same data and lookalike engine.
Goava’s data covers four countries, so a team that expands needs another source. Ocean ranks companies in any country with a website, with the same ICP model.
Goava is a small Nordic company with 25+ employees. The pages we checked list no security certification of its own, so ask for its security documentation and data processing agreement. Its part-owner Enento Group is ISO 27001 certified, which doesn’t extend to Goava itself.
Ocean reads what each company does from its own website, learns from your closed-won and closed-lost deals, and returns ranked matches with the reason on each one.
Check your plan and notice period, note the segments and ICPs you use, connect your CRM so Ocean reads your won and lost deals, review the segments and scores Ocean proposes, then send scored accounts to your CRM.
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