Outreach runs sequences, calls, deals and forecasts, now with AI agents on top and an MCP suite for outside assistants. Ocean uses contextual intelligence to find your next deal, with the reason on every account.
Used by teams at
OutreachExecuting the whole revenue motion in one platform. A fit for large teams that run sequences, calls and forecasting together.
Outreach is a sales engagement and revenue platform that now describes itself as an agentic AI platform. Its Omni agent, Agent Studio and research, deal and meeting agents handle the work around accounts.
Deciding which companies belong in a sequence, learned from your own won and lost deals, with the reason on each.
Ocean is contextual intelligence for go-to-market. It reads what every company actually does from its own website, learns what good looks like from your closed-won and closed-lost deals, and ranks your whole market against it, with the reason behind each score. The ranked accounts arrive in your CRM, your rep queue or your AI agents.
What buyers weigh, grouped by the job each part does. A light blue background marks the stronger side.
| Topic | Ocean | Outreach |
|---|---|---|
| Finding the right accounts | ||
| Lookalikes | Ocean is stronger here. Core of the product. Segments and models learned from your won and lost CRM deals. | The Revenue Agent identifies high-intent accounts and new contacts to target within your book. It doesn’t describe lookalikes of your customers across the market. |
| Learns your ICP from won and lost deals | Ocean is stronger here. Learned automatically from your won and lost deals. | Agents are configured with filters, segments and signals you choose. Its AI learns from your engagement and deal data, but its pages don’t describe ranking companies from your won and lost deals. |
| The reason behind each account | Ocean is stronger here. Segment, score, tier and matched signals on every account and every export. | The Research Agent saves dated, sourced insights such as funding and exec moves in account fields, and you can hover to see each source. |
| Segments your market | Ocean is stronger here. Segments your whole market and shows win rate, deal size and cycle time for each segment. | Agents target the segments you define, such as enterprise and corporate, filtered by signals. Win rate and cycle time by segment aren’t described. |
| Contacts and data | ||
| Contacts | Verified emails and direct phones from a waterfall across 16+ data sources. Charged only when a contact is found, and exports are free. | Data enrichment is included from Core up, and agents can find new contacts. It doesn’t describe its own contact database. |
| Buying signals | Up-to-date signals built in-house from each company’s own teams, leaders, hiring and website. | Custom signals from conversations, engagement and public sources, plus deal health and alerts, saved to fields and usable in filters and workflows. |
| Sequencing, calling and forecasting | Ranks accounts and hands them off. Sequences, calls and forecasts stay in your own tools. | Outreach is stronger here. Multi-channel sequences, an integrated dialer, live coaching, deal and pipeline management and, on Pro, AI forecasting. |
| Workflow and pricing | ||
| CRM sync | Two-way with HubSpot, Salesforce, Pipedrive and Attio. Reads your deals to learn, then writes scores, segments and signals back. | Syncs engagement data across email, LinkedIn, SMS and calls with your CRM contacts and opportunities, and has a marketplace of integrations. |
| AI agents and MCP | MCP server, public API and a chat agent on the same data and lookalike engine. | An MCP server and client are included in every Amplify package. Outside assistants can sequence prospects, update records and manage accounts and opportunities. |
| Security and company scale | SOC 2 Type II and GDPR, per Ocean’s own site. | Lists SOC 2 Type II, ISO 27001, 27701 and 42001, HIPAA and CSA STAR, with SSO and a private bug bounty. Trust Center access goes through your account executive. |
| Pricing | Two ways to buy: a flat-rate plan with credits included, or a custom plan built around your deals and credit volume. | Quote only: per-user seats plus pooled AI credits, in four Amplify packages from 10,000 to 100,000 credits. |
Outreach doesn’t publish prices. Its pricing page describes seats for access plus consumption-based AI credits, in four Amplify packages quoted by sales.
Credits are drawn by agent actions, and the credit cost of each action isn’t published, so heavy use means buying extra packs. Reviewers report seats of about $100 to $160 a month and a Vendr median near $45,600 a year, which Outreach doesn’t confirm. Its pricing page says no platform fee, while one reviewer reports one, so ask for the full quote in writing.
A flat-rate plan with credits included, or a custom plan built around your deals.
Contacts are charged only when one is found. Exports are free.
See Ocean pricingOutreach is where sellers run sequences and managers run the number. Ocean decides which companies should be in the sequence.
Choose Outreach if Use both ifFive steps. Most teams keep Outreach for execution and add Ocean to choose who goes in.
Export the accounts in your sequences and their outcomes, then run the same companies through Ocean to compare them against your closed-won deals.
Find your package, seats, remaining credits and renewal date, and which agents draw credits.
Connect HubSpot, Salesforce, Pipedrive or Attio. Ocean reads your closed-won and closed-lost deals to learn what a good account looks like.
Ocean proposes segments and scores, with the reason on each. Correct anything that doesn’t match how you sell.
Scores, segments and matched signals go back to your CRM, or into Apollo, Instantly or Lemlist sequences.
Expect rules, filters and signals you set, because a model of your own deals is not what it leads with; ask for a test on your accounts.
Expect a quote that grows with seats, credits and add-ons, because the entry price is the smallest line; price your real volume.
Expect a quote that grows with seats, credits and add-ons, because the entry price is the smallest line; price your real volume.
Expect a polished demo on sample data, because that is where it looks best; ask for a test on your own accounts.
Ocean is better because it tells it like it is: contextual intelligence to find your next deal, with the reason on every account.
Start using OceanThe right alternative depends on what you use Outreach for. Here’s what each is built for and where Ocean starts.
Salesloft
Gong
Apollo
Amplemarket
HubSpotShort answers on what Outreach does, what changed in 2026, how Ocean compares and what to check before you buy.
A sales engagement and revenue platform, now called Outreach.ai: sequences, a dialer, conversation intelligence and coaching, deal and pipeline management, forecasting and AI agents, with an MCP server and client.
On April 27, 2026 it rebranded its website to Outreach.ai and launched Omni, Agent Studio and new agents, with AI credits added to seat pricing. An MCP server, with write actions from May, and an MCP client followed.
Outreach doesn’t publish prices. Packages are Essentials (10,000 AI credits), Core (25,000), Plus (50,000) and Pro (100,000), each quoted per seat plus credits. Reviewers report about $100 to $160 per seat a month, unconfirmed.
Its agents use your engagement and deal data, but its pages don’t describe ranking companies across the market from your won and lost deals. Ocean reads your CRM deals, learns the ICP and ranks every company against it.
Yes, a server and a client in every Amplify package. Ocean also has an MCP server and a public API, so an agent can pull Ocean’s ranked accounts and enroll them in Outreach.
Yes, it syncs engagement data with your CRM contacts and opportunities. Ocean has native two-way sync with HubSpot, Salesforce, Pipedrive and Attio.
It lists SOC 2 Type II, ISO 27001, 27701 and 42001, HIPAA and CSA STAR, hosts on AWS and supports SSO. Trust Center access goes through your account executive, so request the reports and ask about AI data use.
Ocean reads what each company does from its own website, learns from your closed-won and closed-lost deals, and returns ranked matches with the reason on each one.
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